Taxi Media has secured a six-month deal with Unilever Bestfoods UK to promote its Marmite brand throughout London.The campaign, which was bought by Blade and planned by Concord, will run from 2 February to coincide with the Marmite’s 100th birthday. 33 fully liveried taxis will carry pictures of the Marmite jar along with the slogan… Continue reading Taxi Media Spreads Marmite Over London
Daily Mail led the media market and the FTSE 100 yesterday with shares rising 6.30% to close at £6.75, an increase of 40p on the previous day. Carlton also performed strongly in yesterday’s media market with stock climbing 3.48% to finish at £2.23, up 7˝p on the day before.At the other end of the scale… Continue reading Sharewatch
Advertising growth will remain ‘muted’ for the next few years and will not show a great return to strength by the end of 2002, as some industry observers have hoped. This is the opinion of media analysts at ABN Amro, who in a report released at the end of last week, state that consumer and… Continue reading Global Media Recovery Will Come Slowly
The over 40s are losing their place in the advertising industry, according to the IPA’s 2001 census, which shows that almost 50% of people that work for advertising agencies are under the age of 30.The report shows that less than 20% of people working within the industry are over 40 and just 6% are over… Continue reading Ad Industry Loses Over 40s
UK internet access continues to rise with 45% of British homes now connected to the internet, an increase of 10% on the same period last year, according to a report published today by Oftel.The report, which measures narrowband dial-up internet access excluding broadband and cable modem services, found that 11 million UK homes are now… Continue reading UK Internet Access Continues To Rise
The popularity of logging on to read the news is growing, but with the advertising downturn squeezing revenues the pressure on publishers to turn their online investment into hard cash is growing. Derek Jones, managing director of MediaTel Group, asks: Can news sell online?The question should be passé by now: that it’s not is only… Continue reading Can News Sell Online?
BBC Worldwide’s e-commerce portal, Beeb.com, is cutting 40 jobs as part of the restructure that has seen CEO Julian Turner step down after just 18 months in the role.The job cuts come as part of a final phase of restructuring at the e-commerce site, which has been ongoing since Turner joined in September 2000. CEO… Continue reading BBC Website Cuts 50% Of Staff
The Independent Television Commission (ITC) and the Broadcasting Standards Commission (BSC) are launching a major new study into TV news and current affairs intended to establish a “framework” for broadcasters.The broadcasting regulators have appointed Professor Ian Hargreaves, director of journalism studies at Cardiff University, to advise then on news and related issues and plan to… Continue reading ITC and BSC Launch News Study
The Times has announced plans for a revamp that will include the launch of two new broadsheet sections.News International claims that from 11 February The Times will contain more news, more business and more sport. A TV and radio campaign is being planned to support the launch of the revamped title, which will also include… Continue reading The Times Announces Revamp
Digital radio group MXR and Jazz FM are launching an initiative to promote DAB digital radio in the UK.MXR has secured a marketing partnership with Jazz FM, which will see CD’s sold by Jazz Enterprises, a division of Jazz FM, carry sleeve information promoting the availability of digital radio through out the UK. The first… Continue reading MXR And Jazz FM To Promote Digital Radio
