Marks & Spencer has retained its position as the most written about ad in the UK national press with its “Exclusively for Everyone” campaign proving that celebrities continue to be the favourite weapon of advertisers.The Marks & Spencer campaign, which featured celebrities such as Zoe Ball, Julian Clary and Hugh Lawrie, led to the high… Continue reading M&S Tops Ads That Makes News Survey
IPC is extending its portfolio of home interest titles with the launch of a new homes and interiors magazine called Creating Beautiful Homes.The title, which will go on sale on 7 February with a cover price of £2.75, is being launched as a spin off from IPC’s 25 Beautiful Homes, which saw circulation rise by… Continue reading IPC Unveils New Home Interest Title
Radio groups GWR and Capital, which both issued trading updates last week revealing falling revenues (see Trading Updates Offer Little Hope To Radio Industry), saw shares drop in week on week analysis. GWR, was down 7.44% to close at £2.42˝, a loss of 19˝p on the week before. Capital fared slightly better with stock slipping… Continue reading Sharewatch
The UK is the global leader in digital interactive television (DiTV), according to a report on the medium published today by the IPA.The report written by Howard Unna, former head of e-commerce at Woolworths, says that the UK is ahead of the rest of the world, including the US, in terms of the uptake and… Continue reading UK Is The Global Leader In DiTV
BSkyB has secured a deal with Formula One Management which will see it offer Sky Digital subscribers pay-per-view access to interactive coverage of the F1 Grand Prix.Subscribers to the premium service will be able to access extended coverage of the races and qualifying sessions for the 2002 and 2003 seasons, including the ability to choose… Continue reading BSkyB Secures F1 Interactive Deal
Advertising agencies are dedicating fewer full-time staff to new business than direct marketing and sales promotion agencies, according to a new report from the Advertising Agency Register (AAR).The report, carried out during the last quarter of 2001, shows that only 62% of advertising agencies employ full-time new business staff, compared with 83% of direct marketing… Continue reading Ad Agencies Falter On New Business Staff
Independent Newspapers has added three new titles to its north-west London portfolio and has redesigned its existing titles in that area.The company’s regional publishing division, North West London Newspapers (NWLN), has launched the Kensington Times, the Hammersmith Times and the Harrow & Sudbury Chronicle. The publisher’s existing portfolio of titles in that area includes; the… Continue reading Independent Newspapers Adds To Regional Titles
The IAB has today published “The Marketer’s Guide To Digital Jargon” defining some of the most “impenetrable” terms used within the online media and advertising industry.The Jargon Buster, which can be downloaded from the IAB website, includes definitions of over 500 media, telecommunications advertising and IT phrases and is designed to make the internet more… Continue reading IAB Publishes Web Jargon Busting Guide
Ulster Television has this morning announced an agreement with ITV Digital allowing the broadcast of ITV2 in Northern Ireland.UTV2, UTV’s digital TV offering, has now been closed to allow ITV2 to begin broadcasting on the digital multiplex. It is anticipated that the closure of UTV2 will save UTV approximately £350,000 a year, ITV2 will begin… Continue reading Ulster TV Cedes To ITV Digital
The Digital Radio Group (DRG) has today launched its DAB digital radio services for London, bringing eleven new digital stations to a potential 8.5 million listeners in the capital.The new services are designed to cater for “disenfranchised” groups of listeners and include: AbracaDABra; a station for families with young and pre-school children, Purple Radio; a… Continue reading DRG Rolls Out Services In London
