At a time when the media industry is jittery about the prospect of recession- either in advertising or in general- the British Society of Magazine Editors (BSME)has honoured those among their number who are still delivering when it comes to newsstand sales.At its awards presentation last night, the editor honoured for Launch of the Year… Continue reading Editors Honoured In BSME Awards
Scottish Radio Holdings (SRH) is reportedly looking to sell its outdoor division, Score Outdoor, as part of a move to streamline the company in the face of the current advertising downturn.Score Outdoor has been badly affected by the worsening economic climate with profits falling by almost £2m over the last year and according to a… Continue reading SRH Tipped To Sell Outdoor Assets
ITV signed a deal with BSkyB last week securing carriage of ITV’s channels on BSkyB‘s digital platform (see Digital Truce For ITV And Sky). ITV partners, Carlton and Granada, saw shares fall in week on week analysis, the former was down 6.96% to finish at £2.30ž, a loss of 17źp on the week before, while… Continue reading Sharewatch
There’s no getting away from it: Sport and TV need each other. But how have a load of men in silky shorts chasing a ball managed bring a whole digital TV platform to its knees? Or should that be, how has the success or lack thereof of a marketing campaign based around a knitted monkey… Continue reading NewsLine Column: TV’s Own Goal
Over 50% of companies that currently advertise on the internet plan to increase their online advertising budget over the next year, according to a new study published today by ISBA.The study, carried out by research company Arc, shows that 70% of brands now advertise online and only 12% expect to see their investment in internet… Continue reading Investment In Online Advertising Set To Grow
Digital media is effective in creating brand awareness among 18-24 year olds, according to research carried out for Translucis, the ambient company that runs a network of plasma advertising screens in pubs and clubs.The research, conducted by youth agency 2CV, measured the effect of digital media campaigns on over five hundred 18-24 year-olds and found… Continue reading Translucis Turns On 18-24 Year Olds
1.2 billion text messages were sent in the UK during October this year, an increase of almost 50% on the same period last year, according to the latest figures from the Mobile Data Association (MDA), and growth is expected to continue.Speaking at the New Media Age Congress, Mike Short, chairman of the MDA, confirmed that… Continue reading Text Messaging Booming, Says MDA
Channel 5 has announced the appointment of its new director of marketing and communications. David Pullan will join from MTV Networks, UK & Ireland, where he was vice president of marketing and digital channels, in the New Year.Pullan steps into the shoes of Hytner, who left to become marketing and commercial director at ITV earlier… Continue reading Channel 5 Appoints New Marketing Director
Chrysalis Group and 365 Corporation are to merge their internet content business into a newly-created company in order to cut costs and move closer to profitability, the two groups have announced this morning.Chrysalis operates the Rivals.net sports content website and 365 Corp produces a number of sports-related sites such as Football365 and Cricket365. The groups… Continue reading Chrysalis And 365 Merge Sports Website Businesses
MediaTel clients warmed up for the party season on Friday when they came to our Regent Street offices to celebrate the launch of the MediaTel Group brand and help celebrate the company’s 20th birthday.Managing director Derek Jones welcomed representatives of media companies which use MediaTel services. Introducing the new group site, he also announced the… Continue reading Party Time At MediaTel Group
