MediaTel celebrates 20 years in the media industry todayLaunched in 1981, the company can claim a number of firsts over the years: First online information service for the media industry in 1981 First media system to move to the Internet in 1995 Developers of the first media e-commerce (trading) system – J-ET MediaTel’s range of… Continue reading MediaTel Celebrates 20th Birthday
The PPA has reported good news for print media, as new figures from ACNielsen MMS show that magazines have increased their share of main media adspend year on year. The figures show that in the year to September 2000 the magazine industry’s share was 15.6%, while in the year to September 2001 it was up… Continue reading Magazines Benefit In Media Slowdown
ITN, news provider for ITV, Channel 4 and Channel 5, has confirmed that up to 133 jobs may be lost during the roll out of its new digital technology. The cut ITN was forced to make in the value of its contract with ITV when challenged by a rival bid from the Channel 3 News… Continue reading ITN Confirms Raft Of Job Cuts
BSkyB has announced a £5m investment in training for its customer service staff, in order to enhance customer loyalty.The news was announced at the opening of the digital service provider’s upgraded customer contact centre in West Lothian, the refurbishment of which forms part of a £50m investment in improving its call centres.Richard Freudenstein, BSkyB’s chief… Continue reading Sky Invests In Staff For Customer Loyalty
Viacom Outdoor has signed a five year deal with Railtrack which will allow it to sell advertising on the rail operator’s subsurface freehold land and property across the UK outside major stations including several London locations, challenging Maiden’s dominance in this area of outdoor advertising.Dapo Obatusin, Viacom Outdoor’s head of franchise and development, said: “The… Continue reading Viacom Outdoor Signs Railway Deal
The Committee of Advertising Practice (CAP), whose newly expanded copy advice team are charged with helping advertisers to keep to advertising’s self-regulatory codes for non broadcast media, has re-launched its website in an effort to make it a more useful tool for those creating copy.The site now includes AdviceOnline, a simple “dos and don’ts” list;… Continue reading CAP Launches New Online Help
Leicester could become a testbed for subsidised digital radio if Emap’s application to the Radio Authority for the local digital radio licence is accepted. The company proposes making digital radio sets available for £49 if the bid, its first in an area where it does not run the local incumbent analogue radio service, is successful.Shaun… Continue reading Emap Proposes Subsidised Digital Radio
ITV’s deal with BSkyB to secure carriage on Sky’s Digital service is thought to be costing ITV £13m. Neither party would comment on the figure today, which is thought to have been the major sticking point in the long-running negotiations which led up to yesterday’s agreement (see Digital Truce For ITV And Sky). The money… Continue reading £13m Price Tag Put On ITV’s Sky Carriage
Hamish Pringle, director general of the IPA, was heard on Radio 4 yesterday defending advertising from accusations that it caused depression and exploited vulnerable people.Taking part in the consumer discussion programme You and Yours, Pringle came up against Oliver James, clinical psychologist and Tony Cook, co-founder of the GetEthical website. James claimed that, among other… Continue reading Pringle On Air: “We Are All Tribal”
Following its decision last week to axe six titles including Women’s Journal (see IPC Closes Six Magazines), IPC has announced that it is to increase the frequency of Now spin-off Now Star Style and make it a regular stand-alone brand.The magazine, which includes includes features on celebrity hair, beauty, accessories and interiors was originally launched… Continue reading Now Celebrity Spin-off Goes Quarterly
