Telewest was the best performer in yesterday’s media market with shares jumping 29.31% to close at 75p on the back of strong third quarter figures and a bullish view of the last quarter.Capital saw stock rise 5.54% to finish at £8.10 despite a gloomy set of financial results showing a 27% decline in pre-tax profit… Continue reading Sharewatch
The internet can be more successful than other media in increasing and sustaining brand awareness, according to research carried out by Freeserve.A series of ‘Virtual Surveys’ conducted by the internet service provider show that consumers find internet advertising more memorable than TV or radio advertising because it is more interactive.According to the research, which examined… Continue reading Online Ads Build Better Brand Awareness
ITV Digital is launching a major new cinema advertising campaign in an attempt to breath new life into the troubled pay-per-view platform.The campaign, which launches today, features ITV Digital’s Al and Monkey and is aimed at promoting the platform’s movie service. The main on-screen promotion, which includes all ITV regions except Anglia, will be supported… Continue reading ITV Digital Launches Cinema Ad Campaign
Press reports this morning suggest that BSkyB is in talks with Liberty Media to sell its 22% stake in German cable group Kirch. The stake in Kirch, for which the company paid £312 million last year, cost BSkyB £29 million in the three months to September and severely impacted on the groups recent results. BSkyB… Continue reading Murdoch In Talks To Sell Stake In Kirch To Liberty Media
WPP has appointed four senior executives to the board of Tempus in its first move since taking control of the advertising group last week. Finance director of WPP, Christopher Sweetland, will sit on the Tempus board alongside The Media Edge chief executive, Charles Courtier, TME Europe chief, Hans-Willem Germeraad and TME finance director, Tom Handy.… Continue reading Appointments Brief
Commercial radio saw advertising revenue in the third quarter of 2001 fall by 6.4% year on year, although the medium is still outperforming TV and display media, according to the latest figures released by the Radio Advertising Bureau (RAB).Analysis from AC Nielsen MMS shows that the amount of revenue advertisers invested in the medium fell… Continue reading Commercial Radio Outperforms TV Despite Drop In Ad Revenue
Peter Bazalgette, creative director of Endemol, has joined Dawn Airey in ruling himself out of the running to become Channel 4’s chief executive.Bazalgette, the creative force behind the commercial success of Big Brother and a non-executive director of Channel 4, was one of the favourites to take over from Michael Jackson (see GEITF Special: Who’s… Continue reading Peter Bazalgette Pulls Out Of Channel 4 Race
TV advertising is the most successful way for brands to reach the UK’s over 50 population, according to the latest research from Thomson Intermedia.The study, which investigated the marketing and advertising strategies of eight UK brands currently targeting the so called “affluent grey market,” shows that TV advertising accounts for the largest portion of marketing… Continue reading TV Hits The Spot With Affluent Greys
Online retailer, Amazon.co.uk, held on to its position as the top online advertiser for women during September, the site gained exposure among 2,911,000 individual female internet users during the month and commanded 46.3% digital reach of the total at home internet universe. Capitalone.co.uk dropped two places to sixth position with visits from 1,666,000 unique women… Continue reading New Media Round-Up
Channel 5’s chief executive, Dawn Airey, has said that she will not enter the running to take over from Michael Jackson as head of Channel 4.Airey, who was tipped as favourite for the job when Jackson announced his departure earlier in the year (see Jackson Quits Channel 4Jackson Quits Channel 4 Jackson Quits Channel 4… Continue reading Airey Rules Out Top Channel 4 Job
