The ASA has refused to uphold complaints against Shepherd Neame despite objections that an ad for the brewery’s Spitfire beer was “xenophobic” and would “encourage anti-social behaviour.”The ad, which appeared in the Daily Telegraph, was headlined “Germany defeated. Now on to Japan. Sound familiar?” The strapline, shown next to a photograph of a Spitfire beer… Continue reading ASA Bails On Shepherd Neame’s Spitfire Ad
While the computer gaming magazine market as a whole has seen some shrinkage over the past couple of years, the total circulation for the largest sector within the market, Playstation magazines, remains well over half a million. Importantly for advertisers, the target readership for these titles is men in their late teens/early twenties, an age… Continue reading Feature: Playing The Computer Game Market
GWR, which released a gloomy set of interim results yesterday showing a 70% drop in pre-tax profits (see GWR Profits Drop 70% On Poor Advertising Market), was one of the worst performers in yesterday’s media market with shares dropping 11.36% to close at £261˝.SMG, whose wholly owned subsidiary, Pearl & Dean, was awarded the four-year… Continue reading Sharewatch
Analysis of the latest BARB data on digital TV viewing shows some dramatic year on year changes among the main contenders for viewing share.In all homes, non-terrestrial channels increased their share of viewing during October. BBC1 has also found itself in a stronger position during October, rising from a 26.5% average share of viewing to… Continue reading Digital Viewing Round-Up – October 2001
ITV’s The Premiership attracted 2.8 million viewers in its new late-night slot, a figure which compares with that of its BBC predecessor, Match Of The Day, which used to draw around 4 million.The football highlights programme moved from its original 7.30pm slot to a new 10.30pm slot for the first time on Saturday, after failing… Continue reading The Premiership Draws 2.8 Million In New Slot
The advent of the new BARB measurement system is fast approaching. It is hoped that its new technology, new panel and new design will cope with the increasing complexity of the UK’s broadcast environment where the current system is straining. However, the teething problems are inevitable for those who deal in television, as Denise Turner,… Continue reading BARB: The Next Generation
The Wireless Marketing Association (WMA) has announced a series of “aggressive” initiatives to prevent mobile phone users from receiving unwanted SMS adverts.The WMA has warned that British advertisers found spamming without permission will be banned from using SMS facilities and will be added to a mobile marketing blacklist. The body has launched an online complaints… Continue reading WMA Launches Anti-Spam Initiatives
Pre-tax profits at GWR Group fell by 70.2% during the six months to 30 September 2001 to £2.8 million, the company announced this morning.The decline is clearly a result of the deteriorating advertising market that has hit virtually all media companies over recent months. GWR said that advertising revenues were down by 5.9%, but claimed… Continue reading GWR Profits Drop 70% On Poor Advertising Market
The ITC has announced the appointment of Steve Perkins as controller of advertising and programming standards and Martin Hart as controller of advertising and programming policy within its newly merged Advertising and Programmes Group.Perkins, previously head of the ITC’s factual programming department, takes up the new position with immediate effect and will lead a team… Continue reading ITC Announces Senior Appointments
Paragon Publishing has launched an unofficial title for Microsoft’s first contribution to the games console market- the Xbox. The move will once again put the publisher up against it main rival in the gaming magazine market, Future, which holds the licence to publish the official magazine for the system, and is also planning its own… Continue reading Paragon Aims For New Console Market
