BlowUp Media has signed a deal with Thistle Hotels allowing it to use the group’s properties as giant advertising sites.The three-year contract covers all of Thistle’s 56 properties in the UK, providing BlowUp with the same number of sites. BlowUp will be responsible for installing and maintaining the posters and Thistle will receive a percentage… Continue reading BlowUp Signs Deal With Thistle Hotels
Dell.com, was the top online advertiser during October gaining exposure among 6,134,000 individual at home users. The corporate communications site commanded 41.6% digital reach of the total UK internet universe and averaged 7.9 page impressions per user. Freshstartloans.co.uk ousted Yahoo.com to become the sixth most popular online advertiser during October, the site was visited by… Continue reading New Media Round-Up
Leicester could become a testbed for subsidised digital radio if Emap’s application to the Radio Authority for the local digital radio licence is accepted. The company proposes making digital radio sets available for £49 if the bid, its first in an area where it does not run the local incumbent analogue radio service, is successful.Shaun… Continue reading Emap Proposes Subsidised Digital Radio
ITV’s deal with BSkyB to secure carriage on Sky’s Digital service is thought to be costing ITV £13m. Neither party would comment on the figure today, which is thought to have been the major sticking point in the long-running negotiations which led up to yesterday’s agreement (see Digital Truce For ITV And Sky). The money… Continue reading £13m Price Tag Put On ITV’s Sky Carriage
Capital Radio has announced a shift in its investment plans which will see a drop in funds for interactive ventures and an increase in money going into digital radio. Expected spend on digital radio is set to increase by a third, from the £3m spent in 2001 to £4m. Interactive spending will drop from the… Continue reading Capital Shifts Invesment From Online To Digital
Cinema admissions saw a year on year fall of 3.9% to 13.4 million during October, but the Cinema Advertising Association is said to be confident that admissions for the year as a whole could reach 150 million, the highest since 1972. The success of the opening weekend of Harry Potter this month seems to support… Continue reading Cinema Set For Record Year, Despite October Falls
ITV has signed a long-awaited agreement with Sky Digital for carriage of ITV1 and ITV2 on Sky Digital. ITV1 is to launch immediately on the Sky platform’s channel 103, while ITV2 will launch in the next few days on 226.More details to follow…BSkyB: 020 7705 3000 www.sky.com ITV Digital: ITV Digital: 0808 100 0101 www.itv-digital.co.ukSubscribers… Continue reading ITV Signs Digital Carriage Deal With BSkyB
Following months of speculation about on/off negotiations (see ITV And Sky In Carriage Deal Rumour), ITV has finally secured carriage for its flagship and entertainment channels on the Sky platform. The conditional access agreement reached today means ITV1 will be available on channel 103 to Sky Digital’s 5.5m subscribers, in addition to ITV Digital’s 1.4m,… Continue reading Digital Truce For ITV And Sky
New research into advertising using email, the internet and SMS has revealed a fine line between effectiveness and irritation. Certain types of internet advertising were identified as more irritating than others, promotional emails were found to be fairly acceptable, especially if the user had register with the source, but SMS ads are not a popular… Continue reading Research Reveals Attitudes To Online Ads
The ASA has refused to uphold complaints against Shepherd Neame despite objections that an ad for the brewery’s Spitfire beer was “xenophobic” and would “encourage anti-social behaviour.”The ad, which appeared in the Daily Telegraph, was headlined “Germany defeated. Now on to Japan. Sound familiar?” The strapline, shown next to a photograph of a Spitfire beer… Continue reading ASA Bails On Shepherd Neame’s Spitfire Ad
