BlowUp Media has signed a deal with Thistle Hotels allowing it to use the group’s properties as giant advertising sites.The three-year contract covers all of Thistle’s 56 properties in the UK, providing BlowUp with the same number of sites. BlowUp will be responsible for installing and maintaining the posters and Thistle will receive a percentage… Continue reading BlowUp Signs Deal With Thistle Hotels
Dell.com, was the top online advertiser during October gaining exposure among 6,134,000 individual at home users. The corporate communications site commanded 41.6% digital reach of the total UK internet universe and averaged 7.9 page impressions per user. Freshstartloans.co.uk ousted Yahoo.com to become the sixth most popular online advertiser during October, the site was visited by… Continue reading New Media Round-Up
Leicester could become a testbed for subsidised digital radio if Emap’s application to the Radio Authority for the local digital radio licence is accepted. The company proposes making digital radio sets available for £49 if the bid, its first in an area where it does not run the local incumbent analogue radio service, is successful.Shaun… Continue reading Emap Proposes Subsidised Digital Radio
ITV’s deal with BSkyB to secure carriage on Sky’s Digital service is thought to be costing ITV £13m. Neither party would comment on the figure today, which is thought to have been the major sticking point in the long-running negotiations which led up to yesterday’s agreement (see Digital Truce For ITV And Sky). The money… Continue reading £13m Price Tag Put On ITV’s Sky Carriage
Hamish Pringle, director general of the IPA, was heard on Radio 4 yesterday defending advertising from accusations that it caused depression and exploited vulnerable people.Taking part in the consumer discussion programme You and Yours, Pringle came up against Oliver James, clinical psychologist and Tony Cook, co-founder of the GetEthical website. James claimed that, among other… Continue reading Pringle On Air: “We Are All Tribal”
Following its decision last week to axe six titles including Women’s Journal (see IPC Closes Six Magazines), IPC has announced that it is to increase the frequency of Now spin-off Now Star Style and make it a regular stand-alone brand.The magazine, which includes includes features on celebrity hair, beauty, accessories and interiors was originally launched… Continue reading Now Celebrity Spin-off Goes Quarterly
The ASA has refused to uphold complaints against Shepherd Neame despite objections that an ad for the brewery’s Spitfire beer was “xenophobic” and would “encourage anti-social behaviour.”The ad, which appeared in the Daily Telegraph, was headlined “Germany defeated. Now on to Japan. Sound familiar?” The strapline, shown next to a photograph of a Spitfire beer… Continue reading ASA Bails On Shepherd Neame’s Spitfire Ad
While the computer gaming magazine market as a whole has seen some shrinkage over the past couple of years, the total circulation for the largest sector within the market, Playstation magazines, remains well over half a million. Importantly for advertisers, the target readership for these titles is men in their late teens/early twenties, an age… Continue reading Feature: Playing The Computer Game Market
GWR, which released a gloomy set of interim results yesterday showing a 70% drop in pre-tax profits (see GWR Profits Drop 70% On Poor Advertising Market), was one of the worst performers in yesterday’s media market with shares dropping 11.36% to close at £261˝.SMG, whose wholly owned subsidiary, Pearl & Dean, was awarded the four-year… Continue reading Sharewatch
Analysis of the latest BARB data on digital TV viewing shows some dramatic year on year changes among the main contenders for viewing share.In all homes, non-terrestrial channels increased their share of viewing during October. BBC1 has also found itself in a stronger position during October, rising from a 26.5% average share of viewing to… Continue reading Digital Viewing Round-Up – October 2001
