The Wireless Marketing Association (WMA) has announced a series of “aggressive” initiatives to prevent mobile phone users from receiving unwanted SMS adverts.The WMA has warned that British advertisers found spamming without permission will be banned from using SMS facilities and will be added to a mobile marketing blacklist. The body has launched an online complaints… Continue reading WMA Launches Anti-Spam Initiatives
Pre-tax profits at GWR Group fell by 70.2% during the six months to 30 September 2001 to £2.8 million, the company announced this morning.The decline is clearly a result of the deteriorating advertising market that has hit virtually all media companies over recent months. GWR said that advertising revenues were down by 5.9%, but claimed… Continue reading GWR Profits Drop 70% On Poor Advertising Market
The ITC has announced the appointment of Steve Perkins as controller of advertising and programming standards and Martin Hart as controller of advertising and programming policy within its newly merged Advertising and Programmes Group.Perkins, previously head of the ITC’s factual programming department, takes up the new position with immediate effect and will lead a team… Continue reading ITC Announces Senior Appointments
Paragon Publishing has launched an unofficial title for Microsoft’s first contribution to the games console market- the Xbox. The move will once again put the publisher up against it main rival in the gaming magazine market, Future, which holds the licence to publish the official magazine for the system, and is also planning its own… Continue reading Paragon Aims For New Console Market
Telewest, which recently rebranded to Telewest Broadband and announced plans to develop an interactive TV service with NTL (see NTL And Telewest To Launch iTV Service), was the best performer in last week’s media market. Stock jumped 47.06% in week on week analysis to finish at 75p, up 24p on the week before.Future Network, which… Continue reading Sharewatch
Blow Up Media has launched the first ever giant sites package in response to growing demand from advertisers wishing to take advantage of the niche medium.The ‘Big City’ campaign covers London’s financial district with four illuminated sites all over 150 metres square. The sites at the Commercial Road, Whitechapel, Great Eastern Street and Farringdon Road… Continue reading BlowUp Launches First Giant Sites Package
ITV and BSkyB have reportedly signed a deal allowing ITV channels to be shown on BSkyB’s digital platform ending a long-running dispute between the two broadcasters.According to a report in a national newspaper today, ITV and BSkyB have reached an agreement that could see ITV channels appear on Sky’s pay-per-view platform “as early as tomorrow.”… Continue reading ITV And Sky In Carriage Deal Rumour
More O’Ferrall has launched an online proof of posting system for billboards, designed to bring greater accountability to the outdoor industry.The Postaweb measurement system aims to provide agencies and advertisers with photographic proof of posting by allowing them access to an online picture library showing the time and date that each of their billboards was… Continue reading More O’Ferrall Unveils Postaweb
Yahoo! is cutting around 400 jobs worldwide as part of a move to restructure the business in the face of the worsening economic climate.The company’s chief executive, Terry Semel, said that the majority of jobs would be cut from the company’s international and broadcasting divisions but emphasised that expansion in key business areas would mean… Continue reading Yahoo! Cuts 400 Jobs Worldwide
Earlier this month, NewsLine columnist Andrew Cresci, vice president of TiVo UK, explained the changes he sees as the technology gains a hold in the UK (see TiVo- Should We Fear Change?). Reader Adrian Figgess sent us this response:I think that the future scenario is far simpler than Andrew suggests, probably with far less interactivity… Continue reading NewsLine Reader Response: TiVo
