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Prime Minister Tony Blair has said that he could impose a ban on junk food advertising if a voluntary code does not work.Blair was speaking to the BBC ahead of a speech on the NHS and told reporters that the government would intervene if it felt that the food industry could not regulate its own… Continue reading Government Could Impose Junk Food Ad Ban

BBC One’s revealing investigation into one of Britain’s most famous unsolved murders was watched by 3.8 million adults last night, which managed to gain the greatest television audience share for the channel in last night’s 9pm timeslot.The Boys Who Killed Stephen Lawrence, which saw reporter Mark Daly uncover new evidence about corruption surrounding the 1993… Continue reading Revealing BBC One Documentary Draws 3.8 Million

The BBC is launching vodcasts (video podcasts) of the Ten O’Clock News and Newsnight for viewers to watch on the move as part of a 12-month trial.Viewers are now able to download Ten Weekly, the best of the week’s Ten O’Clock News packages, as well as subscribe to top Newsnight reports and investigations.In the first… Continue reading BBC Launches Vodcasts For News On The Move

An independent ratings system for in-game advertising has been devised by US-based firms Interpret LLC and IGA Worldwide, Inc, which they claim is the first in the world.Gameasure gets its data from thousands of gamers of both sexes aged 13 and over. Gamers play for a minimum of one hour per week and range from… Continue reading US Rating System For In-Game Ads

The UK will be a key market for broadcast mobile television, with revenues to reach US $989 million by 2011, according to a new report from Juniper Research.Japan is predicted to lead the market with revenues reaching $2.9 billion, followed closely by the States at $1.8 billion. Total worldwide revenues are forecast to reach $11.7… Continue reading UK To Be Key Market For Mobile TV

The internet has been proven as an important and relevant travel search tool in comparison to other sources, according to new research released by Yahoo! Search Marketing, Media Contacts and comScore Media Metrix.The findings showed that web searches generated 9.8 million travel purchases from 7.5 million UK consumers between December 2005 and February 2006.In a… Continue reading Web Proved As Important Search Tool For Travel Purchases

BT will launch a film download-to-own service next week, offering films to watch and own, which will be viewable via a computer, a portable device such as an MP3 player, and a DVD that will be mailed out.The telecommunications giant has secured the rights to offer the films at the same time as they appear… Continue reading BT To Launch Film Download Service

Omnicom Group has reported an 8% rise in profits for the second quarter of 2006 on the back of new business wins.The world’s largest advertising agency owner saw worldwide revenue increase 8% to $2,823.4 million from $2,615.8 million in the second quarter of 2005, while domestic revenue for the second quarter of 2006 increased 8%… Continue reading Omnicom Group Reports Profits Up

BBC One’s new drama, Sorted, which follows the highs and lows of a group of postie pals, continued to do well in its second week, gaining an average of 3.9 million adult viewers for the station (a 20.9% audience share), beating Channel 4’s Big Brother.BB managed to lure an average of 3.6 million viewers in… Continue reading New BBC One Drama Continues To Triumph

Housing and planning minister, Yvette Cooper, has urged councils to crack down on illegal roadside ads, following a seven-week consultation on outdoor advertising, according to reports in the trade press.The government has asked councils to work closely with the Highways Agency to reduce the number of ads placed by motorway services, out-of-town retail parks, farmers… Continue reading Government To Crack Down On Illegal Roadside Ads