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Trinity Mirror has agreed to sell its magazines and exhibitions business Inside Communications Ltd (‘ICL’) for £41.5m.ICL is being acquired by ICL’s existing management team and Ocean Media Ltd, a company set up for the transaction that is backed by private equity firm, Ion Equity.ICL publishes trade and consumer magazines and runs exhibitions including one… Continue reading Trinity Mirror Agrees To Sell Magazines And Exhibitions Business

Marketing budgets have been revised down for the fifth consecutive quarter as companies seek to reduce costs due to weaker than expected sales, according to the Q2 2006 Bellwether Report, the quarterly survey of marketing spend from the Institute of Practitioners in Advertising (IPA).Of the main marketing categories monitored by the Bellwether survey, main media… Continue reading IPA Bellwether: Marketing Budgets Revised Down For Fifth Consecutive Quarter

The use of low power FM transmitters which are used to wirelessly connect MP3 players and other personal audio devices to radios and in-car entertainment systems could be legalised following proposals from Ofcom.The devices, such as the iTrip, are legal in other countries and allow users to listen to music transmitted from an MP3 player… Continue reading Ofcom Proposes Legalisation Of Wireless MP3 Transmitters

Owners of the Telegraph Group, the Barclay brothers, could re-launch their loss-making Sunday newspaper, the Business, as a magazine.According to reports in the trade press, Sir David and Sir Frederick will in the next few days decide whether to convert the title into a weekly magazine.The paper apparently loses about £3 million a year and… Continue reading Barclay Brothers Could Re-Launch The Business

In an industry first, Sony BRAVIA is to share exclusive “behind the scenes” footage, interviews and insights for its forthcoming commercial. The first peeks backstage for the new advert, to be directed by Jonathan Glazer, will be available on www.BRAVIA-advert.com from 19 July 2006 as the shoot is progressing.This follows on from last year’s ‘bouncing… Continue reading Online Exclusives For New Sony BRAVIA Ad

ITV1 seems to be showing little sign of an upturn in fortunes, with media buyers estimating that advertising bookings for September will be down 12% year-on-year, according to reports in the Financial Times.The paper reports media buyers as saying that the channel could suffer a year-on-year decline of between 10% and 12% in September early… Continue reading Decline For ITV1 Advance Bookings

BARB believes that the forthcoming trial it will conduct with RAJAR is currently the best option for obtaining accurate television audience measurement data, but that the broadcasting body is open to fresh concepts of measurement in Britain’s ever-evolving media landscape.Speaking at last night’s Media Research Group meeting, BARB research director, Tony Wearn, said the organisation… Continue reading BARB ‘Keeping Its Options Open’ For Future Of Audience Measurement

QVision has won a £3 million contract to install and sell advertising on three giant banners and two digital screens on the General Post Office building in Glasgow’s main square, according to reports in the trade press.The digital screens, which are 500m square, will show 20-second slots at four-minute intervals. One of the three banner… Continue reading QVision Wins Glasgow Advertising Contract

ITV is to run TV-style advertising embedded in highlights clips and exclusive video footage of Love Island online and on mobile.The free clips will include ads from T-Mobile, Aquafresh, EA Games, Muller, Mercury Records and Direct Line, with more to be confirmed shortly.ITV has sent a dedicated online and mobile production team to Fiji to… Continue reading ITV To Embed TV-Style Ads In Love Island Mobile Clips

Talk radio formats proved to be extremely popular with bidders for the Liverpool FM licence yesterday, with a possible reach of about 1.4 million adults for the chosen station.Emap Radio went with CityTalk, a station focused on the local area with some programme ideas including Home from the House, where local MPs answer questions from… Continue reading Talk Radio Looks Likely For Liverpool