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In an industry first, Sony BRAVIA is to share exclusive “behind the scenes” footage, interviews and insights for its forthcoming commercial. The first peeks backstage for the new advert, to be directed by Jonathan Glazer, will be available on www.BRAVIA-advert.com from 19 July 2006 as the shoot is progressing.This follows on from last year’s ‘bouncing… Continue reading Online Exclusives For New Sony BRAVIA Ad

The IPA is still at loggerheads with the IAB and the Association of Online Publishers (AOP) over the late ad copy policy, with the IPA stating the issue cannot be resolved without further industry-wide consultation.The IPA believes that as the voice of internet media owners, the IAB cannot resolve this issue without engaging with agencies… Continue reading Late Ad Copy Policy Row Continues To Rage

ITV1’s Love Island continued its struggle to tempt viewers last night, with the BBC News and Channel 4’s Big Brother proving far more popular than the b-grade celeb fest.The News on BBC One attracted around five million adult viewers, taking a 26% share of the television viewing audience in its timeslot, while BB managed an… Continue reading Love Island Struggles To Seduce

Nielsen Outdoor is in the process of establishing an independent and accurate GPS-based ratings currency for outdoor advertising in the US, with support coming from Publicis Groupe Media.Starcom MediaVest Group and ZenithMedia, a unit of ZenithOptimedia, have shown support for the service, which was first introduced in Chicago last year. Los Angeles is the second… Continue reading Outdoor Measurement System Expanding In US

Just over half of UK consumers have heard of DAB digital radio, with many unaware of the medium’s benefits, according to Ofcom’s recent research.Awareness of the features of DAB, such as improved sound quality and reception, is low, whilst very few participants in the survey showed an interest in receiving radio content through modes such… Continue reading Just Over Half Of UK Consumers Are Aware Of DAB Radio

BSkyB has won the rights to screen Premiership football highlights on mobile platforms, in partnership with News Group Newspapers (NGN), publishers of The Sun and the News of The World.From August 2007, Sky will be able to offer mobile phone users 380 matches played every season, in a deal lasting three years, with packages including… Continue reading Sky Wins Rights To Show Premiership Football On Mobiles

New digital communications services must be made easier for consumers to engage with, according to new research commissioned by Ofcom, the communications industry regulator.The research has shown that many consumers are not confident or competent with technology and feel that cost issues prevent them from engaging with digital services.68% of consumers have the same broad… Continue reading New Digital Services Too Complex For Consumer Engagement

WPP has joined forces with LiveWorld to provide online community and social networking services to major brands worldwide through WPP’s local networks.The joint venture, to be called LiveWorld-WPP, will be equally owned by each company and will work with WPP agencies across 106 countries.LiveWorld is the leading interactive agency specialising in online customer communities and… Continue reading WPP Launches Online Social Networking Services

The European Telecommunications Standards Institute (ETSI) has approved the revision of DAB, the digital radio technology, to allow it to be used to transmit mobile television via internet protocol.DAB-IP is currently the only standard for true IP-based mobile broadcast that can be deployed commercially in the UK, and is essential for the forthcoming launch of… Continue reading DAB Now Ready For Mobile TV Transmission

Columbus Media International, the first independent global media services company, launches today, made up of BLM (formerly Booth Lockett Makin), Horizon Media of the USA and Cossette from Canada, plus ten other international firms.The group says that it is designed to tackle the issues highlighted by recent ISBA research regarding advertiser dissatisfaction with multinational networks… Continue reading First Independent Global Media Services Company Launches