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Effectiveness of online advertising creative will be able to be measured with the launch of a new online ad copy-testing tool in the UK, developed by Millward Brown and Dynamic Logic.Millward Brown, a global leader and recognised authority on advertising, marketing communications and brand equity research, and leading online research company Dynamic Logic are to… Continue reading Online Ad Copy Testing Tool Launched

The National Readership Survey (NRS) is making good progress as it adapts to the rapid changes taking place in the press but it will have to stay focused as the media landscape changes and people turn to the internet and mobile platforms.This was one of the main themes from today’s Future Of The National Press… Continue reading NRS Confirms Long-Term Online Strategy

The huge success of freesheets, particularly the Metro, was a major talking point at today’s Future Of The Press seminar, although praise for the business model did not come without a note of warning that its booming popularity may be hard to sustain.Stuart Taylor, commercial director at Guardian Newspapers Ltd, said: “I think Metro is… Continue reading Metro Profitability Could Be Hit By New Freesheet

Talktalk has lowered the price of its “free” broadband package following the Advertising Standards Authority (ASA) ruling that its “free broadband forever” advertisements were misleading.There were over 145 complaints, from both individuals and competitors, about the ads, which were banned as of yesterday, with the ASA saying that the “forever” part of the ad did… Continue reading TalkTalk Drops “Free” Broadband Price

The Newspaper Marketing Agency (NMA) is not helping national newspapers to prove their worth as important commercial and social tools, according to journalist and media commentator, Ray Snoddy.Speaking at MediaTel Group’s latest seminar this morning, Snoddy heavily criticised the NMA, saying its remit is too narrow-minded. “When I hear that all [the NMA] ‘s job… Continue reading NMA Must Do More To Market National Newspapers

Strong newspaper brands have a big future, according to leading figures in the publishing industry, who were speaking yesterday at MediaTel Group’s Future of the National Press Seminar in London.Dave King, executive director of the Telegraph, said that newspaper groups with powerful brands would move forwards as converged multi-media groups, with a focus on multiple… Continue reading Bright Future For Strong Newspaper Brands

Time Warner will unveil its new strategy for AOL next month, with reports indicating the company is considering making its service available free to broadband users, according to analysts Merrill Lynch.The declining nature of the company’s subscription business and the need to grow page views are the principal reasons cited for taking such a drastic… Continue reading AOL Could Become Free To Broadband Users

Discussing the issues surrounding the rapidly evolving print industry, the majority of panellists at this morning’s MediaTel Group seminar expressed high levels of optimism over the press’ prospects.Journalist and media analyst, Ray Snoddy, expressed concerns for the industry but said things weren’t as bad as they had been reported to be.“There is a real and… Continue reading Threat To National Press Is Exaggerated

Orange will this week introduce a new print campaign created by Fallon London to promote Orange Wednesdays, the award-winning cinema ticket promotion where Orange customers get two cinema tickets for the price of one to see any film every Wednesday.Orange said that although weekly engagement in the three-year programme is high, customers need to be… Continue reading Comic Strip Campaign For Orange

Chief executive of Scottish Media Group, Andrew Flanagan, has left the company after ten years, with immediate effect.Current chief executive of SMG’s television business, Donald Emslie, will become acting chief executive while a replacement is found.Chris Masters, SMG chairman, said: “It has been a personal privilege to have worked with Andrew and, on behalf of… Continue reading SMG’s Chief Executive Quits