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Will Harding will join GCap Media as group strategy and development director next month, focusing on GCap’s new media activity and opportunities for developing new, non-traditional revenues.Harding will leave BSkyB where he was commercial director of the Sky networked media division, responsible for the strategic and commercial development of the company’s interactive, broadband and mobile… Continue reading New Appointment to Boost GCap’s New Media Activity

GCap Media could launch a commercial-free version of its Classic FM station on a digital frequency, charging listeners a subscription fee, according to chief executive Ralph Bernard, who was speaking to the Independent On Sunday.Mobile phone or online radio listeners would also be able to download or “podcast” premium content from other stations for a… Continue reading GCap Media Could Launch Pay Radio

Communications industry regulator Ofcom has relaxed the cross-promotion rules governing commercial broadcasters, scrapping all but two existing regulations.The code now contains two new rules that apply to promotions not within programmes, including a requirement to limit the subject of cross-promotions to just broadcasting-related services in order to protect consumers from promotions that provide no benefit… Continue reading Ofcom Relaxes Cross-Promo Rules For Commercial Broadcasters

Saturday’s Dr Who season finale managed to bring in a peak of 6.5 million adult viewers, all sitting on the edge of their seats as Rose Tyler tried to fight off Daleks and Cybermen but ended up getting whisked off into another dimension.The emotional final episode saw Billie Piper leave the show, although surprisingly the… Continue reading Dr Who Season Two Overview

Clear Channel Outdoor has announced that it is offering new Premiership football packages in time for the forthcoming season.Clear Channel Outdoor UK provides more than 80,000 advertising opportunities across its brands; Clear Channel Billboards, Clear Channel Adshel, Taxi Media and Clear Channel Connect. Campaigns can be booked throughout the season, beginning with the 14 August… Continue reading Clear Channel Outdoor Offers Premiership Ad Bonanza

BBC One absolutely blew away ITV yesterday, as a peak of 15.7 million adults tuned into the Corporation’s World Cup final coverage, compared with just 3.2 million for ITV1.An average of 10.1 million adults (a 52% audience share) chose to watch the tournament climax on BBC One, while ITV1 could only manage an average of… Continue reading Viewers Choose BBC One In World Cup Final Face-Off

Christian Toksvig, the Danish born CEO of OK! in the US, is believed to be returning to London to launch a free newspaper, after leaving the American edition of the magazine after its first birthday.Reports in the trade press suggest Toksvig is returning to Britain to help spearhead publishing tycoon Richard Desmond’s bid to win… Continue reading US OK! CEO To Help Tycoon In London Freesheet Bid

Royal Mail is set to launch a massive integrated advertising campaign, positioned to reach every adult in Britain through the biggest door drop the UK has ever seen, to support its new postage-pricing scheme.The campaign comprises TV, interactive TV, print, direct marketing, radio, Outdoor and point of sale. It will run for six weeks across… Continue reading Royal Mail Set To Launch Integrated Ad Campaign

Eastenders was once again a ratings winner for BBC One, attracting a peak audience of 6.6 million adult viewers in its 7.30pm time slot.The show brought in an average of 6.2 million adult viewers (a 41% audience share) on a strong night for BBC One. Preceding the soap, Seaside Rescue, where the RNLI beach lifeguards… Continue reading Viewers Choose BBC One On A Bad Night For ITV

Advertisers in the US are making more and more digital video recorder (DVR) ready ads which require the viewer to use their pause, rewind or fast forward buttons to see the latest in cutting edge advertising.As an example of new ways of thinking about ads, TiVo has produced several new types of ad format where… Continue reading US Advertisers Looking For Ways Around DVR