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MTV Networks UK and Ireland is to launch a fully interactive multi-platform service, which will focus on user-generated content and offer advertisers the chance to reach the MTV audience through a variety of platforms.The service, called MTV Flux, will run across TV, online and mobile platforms. The interactive platforms will begin at the start of… Continue reading MTV To Launch Multi-Platform UGC Service

Channel 4 is dropping ads from its internet simulcast service amid fears that it could face legal action from third-party rights holders.The move comes after the Institute of Practitioners in Advertising (IPA) told the channel that it did not have clearence to run the ads online.The IPA said that it might be possible for actors… Continue reading Channel 4 Drops Ads From Simulcast Service

Ulster Television is considering a £300 million bid for SMG, owner of Virgin Radio and the Grampian and Scottish ITV franchises, according to a report in the Financial Times.UTV previously made an offer for SMG’s television assets in 2003 but was unsuccessful, whilst in 2004 a possible bid for the entire group was never followed… Continue reading Ulster TV Could Bid For SMG

GCap Media’s advertising revenues were down 6% year on year for the quarter ending 30 June 2006, with total revenues excluding Capital Radio down 3% year on year.The company has identified four key factors it says have affected its ad revenue, including the short-term effects of its inventory policy at Capital Radio; audience declines at… Continue reading GCap Media’s Ad Revenue Drops

GCap Media will be the first radio broadcaster to provide streaming radio for all of its station websites, through a technique called Multicasting.The service will provide broadband high quality sound, equivalent to CD quality, giving a better listening experience. The company has launched the service in attempt to boost online listening and total listening hours.Classic… Continue reading GCap Media First To Stream Online Radio From All Sites

ITV chief executive, Charles Allen, could be preparing to leave the broadcaster, as he addresses senior colleagues this morning amid rumours that he could retire shortly.Allen could be set to leave ITV in an attempt to curb the broadcaster’s falling share price, which has dipped below 100 pence from almost 130 pence in March.ITV1 is… Continue reading ITV Chief Executive Could Exit

The Sportsman newspaper, which launched just four months ago, has gone into administration, according to reports in the Guardian.The gambling and betting title will continue to be published while its directors attempt to secure extra funding.The Guardian says that the directors of its publisher, Sports Betting Media, have appointed Andrew Andronikou and Peter Kubik of… Continue reading The Sportsman Goes Into Administration

Red-tops are forecast to be hit worst by declining circulations over the next few years, with freesheets and online taking over from traditional print media, according to the results of a new survey on the future of the UK national newspaper industry, conducted by MediaTel INSIGHT.The survey, of 15 of the top 30 media agencies,… Continue reading MediaTel INSIGHT Survey Looks At Future Of The Press

Two-thirds of the population are aware of the UK’s switchover to digital television, with older viewers the most aware of any age group, according to new research by Digital UK and media regulator Ofcom.The Q1 results from the new Switchover Tracking Survey show that in the three months to June of this year, 66% of… Continue reading Older Viewers Most Switched On To Digital Switchover

Online is an important part of a multi-media solution, which will work together with newspapers rather than replace them, according to the executive director of the Telegraph, Dave King, who was speaking at MediaTel Group’s seminar yesterday.“[Online] has to be part of the media group, which encompasses newspapers. So it’s not just two newspapers with… Continue reading Online Will Not Replace Printed Newspapers