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The European Telecommunications Standards Institute (ETSI) has approved the revision of DAB, the digital radio technology, to allow it to be used to transmit mobile television via internet protocol.DAB-IP is currently the only standard for true IP-based mobile broadcast that can be deployed commercially in the UK, and is essential for the forthcoming launch of… Continue reading DAB Now Ready For Mobile TV Transmission

Columbus Media International, the first independent global media services company, launches today, made up of BLM (formerly Booth Lockett Makin), Horizon Media of the USA and Cossette from Canada, plus ten other international firms.The group says that it is designed to tackle the issues highlighted by recent ISBA research regarding advertiser dissatisfaction with multinational networks… Continue reading First Independent Global Media Services Company Launches

Google is set to challenge MySpace and YouTube with the launch of eight country-specific versions of its video-sharing community website, Google Video.Google Video, which until now only existed Stateside, is to introduce targeted services for the UK, France, Germany, Italy, the Netherlands, Poland, Spain and Canada.The localised approach will offer users a site in their… Continue reading Google Set To Challenge MySpace And YouTube

The number of people who watch television commercials will be measured for the first time in the US, using a panel of 10,000 households with special set-top recording devices.From November, market research company AC Nielsen will measure the number of people who watch advert breaks, effectively leading to the end of guesswork for media buyers… Continue reading Ad-Break Viewing To Be Measured For The First Time

The Sportsman newspaper will not be submitting its circulation to an ABC audit this month, according to reports in the Guardian.The withdrawal from the audit apparently came about because its circulation results were inconsistent as a result of switching distributors six weeks ago.The Sportsman was scheduled to report an ABC figure of 23,500 copies for… Continue reading Sportsman Not Submitting ABC Circulations

Channel 4’s Big Brother was last night’s Reality TV winner, beating the launch episode of ITV1’s new series of Love Island and BBC One’s Only Fool’s On Horses.BB managed to lure more than four million adult viewers (a 20% audience share) to its drunken snog-fest, whilst BBC One’s celebrity show jumping Sport Relief programme took… Continue reading Big Brother Beats Love Island

Film4 could make substantially more money from advertising than from the 300,000 subscribers currently paying for the service when it becomes free-to-air later in the month.The movie channel will shortly become free for viewers (see FilmFour To Be Free-To-Air From 23 JulyFilmFour To Be Free-To-Air From 23 JulyFilmFour To Be Free-To-Air From 23 JulyFilmFour To… Continue reading Free-To-Air Film4 Could Make More Money With Ads

The Financial Times is set to make around 50 of its staff redundant as part of its “new newsroom” project that will restructure editorial operations.The newspaper, which shed 15.7% of its readership year on year in the last NRS survey, says the restructure will give it “one of the most integrated multi-media newsrooms in the… Continue reading FT Job Cuts Aid Multi-Media Plans

ITV has created a new position to help drive the broadcaster’s online and broadband strategy, including itv.com, Friends Reunited and the launch of a full ITV broadband service next year.Vanessa Kent has been appointed to the new role of controller of online sales, overseeing the 15-strong online sales team. She will report to Gary Knight,… Continue reading ITV Appointment To Boost Online Strategy

Total advertising spend for the UK is forecast to reach £12.25 billion in 2006, up 4.1% on 2005, according to new research from ZenithOptimedia reported in the trade press.This is lower than both the 6.1% growth predicted globally and the 4.4% growth forecast for Europe as a whole. When adjusted for inflation, UK growth is… Continue reading UK Adspend Predicted To Reach £12.25 Billion In 2006