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Cash point specialist ATM:ad is to provide exclusive exposure to British Airways within airports, across the City and in corporate locations as part of a landmark deal to promote the airline.The long-term holding is designed to consistently target business travellers on a one to one basis, tying in with the airline’s £100 million investment in… Continue reading BA Signs ATM Specialist For Business Blitz

An interactive war is on the cards as Five, Channel 4 and IDS look set to join ITV in a cross platform interactive advertising operation that could challenge BSkyB’s domination of the field.Emuse Technologies has already signed ITV as the first partner for its service, which offers advertisers interactive bandwidth on Freeview, cable, and Sky,… Continue reading Broadcasters Join Forces For iTV Alternative

After the launch of branded DAB radios and a sweepstake for advertisers to win free air time (see TalkSPORT Sweepstake Offers Free World Cup Ads), talkSPORT’s pre-World Cup campaign to pull in the advertisers and listeners continues to intensify.The only commercial radio station with broadcast rights to the World Cup, talkSPORT is determined to promote… Continue reading TalkSPORT Campaign Reaches Fever Pitch

A senior-level shake-up at newspaper publisher Pearson has made Rona Fairhead chief executive of the Financial Times Group, amid rumours that she is being groomed to take over from Marjorie Scardino, chief executive of Pearson, in the future.Of her new role, Fairhead simply said: “It is a real privilege to take on some of the… Continue reading All Change At The FT After Management Reshuffle

Following on from its main competitors changing their homepages to improve their advertising reach, Yahoo! has followed suit with a customisable interface that aims to put it ahead of Google and MSN.MSN’s recent rolling out of Hotmail Live and the ever innovative Google’s recent changes, mean that Yahoo! is the last of the major search… Continue reading Yahoo! Seeks Search Dominance With Revamped Site

Today sees the Independent print a special edition in support of the Product Red campaign to support HIV and AIDS victims in Africa, running a special red front page and editorial content focusing on the disease.Guest edited by U2 singer and human rights activist Bono, and carrying contributions from an array of celebrities, the paper… Continue reading Independent Sees Red For AIDS Edition

Five has snapped up a healthy share of male ABC1 viewers with its first prime-time broadcast of cricketing highlights.The best of the action from the opening day of the Test Match against Sri Lanka at Lords last Thursday bagged a peak audience of 700,000, with a total of 1.3 million viewers during the 45-minute slot… Continue reading Five Bowled Over By Cricket Audience

United Business Media (UBM) has announced the sale of several publications through its UK and European media busines, CMPi, raising almost £15 million for the firm.The company’s sale of Industrial Equipment Market and The Trader to Metropolis International have generated £9 million, while its disposal of Trade-It to Friday-Ad Limited raised a further £4 million.The… Continue reading UBM Offloads Magazines To Raise £15 million

Next week will see radio industry ratings body RAJAR reveal the details of its new contract to provide audience measurement services throughout 2007.The announcement, due on Monday 22 May, is expected to feature more requirements by RAJAR to move towards electronic measurement, building on the audience body’s progress to date (see RAJAR Invites Tenders For… Continue reading RAJAR To Announce New Contract Next Week

Telewest customers will be given a grandstand view of Steven Gerrard and the boys this summer, with the broadcaster securing deals with the BBC and ITV to screen every World Cup game in high definition (HD).HDTV is accessible only through Telewest’s cable service, or via satellite company Sky, although only Telewest has secured a deal… Continue reading ITV Telewest Deal Gives Clear View For Football Fans