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German magazine publisher H Bauer finally ended speculation about its high-profile entry into the fledgling men’s weekly market last week with the launch of its much anticipated Cut magazine.The title aims to provide men with ‘all the stuff that is worth knowing’ by dissecting the most amusing and interesting articles from the week’s newspapers. The… Continue reading H Bauer Launches Cut With Major Advertising Campaign

WPP chief executive Sir Martin Sorrell is this week expected to unveil record figures at the group, providing further evidence that the prolonged advertising downturn is finally over.Analysts are expecting WPP’s half-year results to cheer embattled investors by revealing that underlying pre-tax profits at the world’s second largest advertising group have risen to £230 million,… Continue reading Record Profits At WPP Spell End To Advertising Downturn

A television ad for Virgin Mobile has been cleared of being indecent by Ofcom, despite complaints from more than 400 viewers that its depiction of one man helping another to use a urinal in a public toilet was offensive.Of the 427 complaints received by the super-regulator, the majority were offended by the implication of the… Continue reading Virgin Mobile Escapes Censure Over Toilet Humour

Pay-television provider BSkyB saw no reprieve for its share price yesterday, as value continued to drop for the satellite superpower following a disappointing performance last week.The broadcaster’s revelation that it had missed its subscriber target led to a shareholder revolt and anger from many investors. The company’s share price has rarely peaked into positive growth… Continue reading Sharewatch: Sky Falls Despite Multichannel Success

Outdoor advertising contractor Maiden has announced the promotion of Philip Miles to the role of group sales director in a move that reflects continued growth at the company following two significant account wins.The new role will see Miles, who has been national sales director for the last seven years, assume responsibility for all UK sales… Continue reading Maiden Bolsters Sales Team Following Account Wins

Five has acquired the exclusive broadcast rights to Friends spin-off series Joey after Channel 4 withdraw from an intense bidding war, claiming that the price for the programme had risen too high given the quality of a pilot episode.The price paid by Five is believed to have been around £250,000 per episode, more than double… Continue reading Five Wins Friends Spin-Off After Fierce Bidding War

German magazine publisher H Bauer finally ended speculation about its high-profile entry into the fledgling men’s weekly market last week with the launch of its much anticipated Cut magazine.The title aims to provide men with ‘all the stuff that is worth knowing’ by dissecting the most amusing and interesting articles from the week’s newspapers. The… Continue reading H Bauer Launches Cut With Extensive Advertising Campaign

Future Publishing is strengthening its internet operations with a raft of new appointments following a board level review designed to increase efficiency and boost the revenue generated by the company’s online projects.The shake-up sees publishing director David Maher-Roberts take overall control of Future’s internet business with a remit to develop an online strategy. He will… Continue reading Future Publishing Strengthens Internet Operations

ITV, the UK’s largest commercial broadcaster, saw shares dip by 1.02% yesterday to close at 98žp after figures from Ofcom revealed that the amount of money received through subscriptions by the television industry has overtaken advertising revenue for the first time in the sector’s history.The communications 2004 report showed that subscription income for Pay-TV services… Continue reading Sharewatch: ITV Dips As Television Advertising Takes Knock

This year’s Olympic Games in Athens will be screened online for the first time, with the BBC claiming to offer the world’s first interactive coverage of the world’s biggest sporting event across broadband, interactive television and digital text services.The BBC’s online and interactive coverage forms part of its new ‘on demand’ strategy for its internet… Continue reading BBC Takes Olympics Online And Interactive For First Time