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ITV Sales has today announced a third key appointment to its advertiser relationships team as part of ongoing attempts to improve its image by becoming more customer-centric.Maria-Isabel Jassies will join the twelve-strong team at the beginning of September from Mindshare, where she was an account director with responsibility for a number of high-profile clients including… Continue reading ITV Sales Recruits Third Agency Account Director

Discounts by furniture stores helped to bring UK inflation lower in July, according to the latest official figures released today by the Office of National Statistics.The data shows that the consumer prices index dipped to 1.4% in July, down from 1.6% in the previous month, leaving it well below the Bank of England’s current target… Continue reading Price Discounting Pushes Inflation Lower In July

The Independent has announced a raft of senior appointments to its sales team in a move that underlines the newspaper’s commitment to ‘radically changing’ its sales strategy.The newspaper has appointed former client director at IPC Media, Stuart Robertson, as client business development manager and has poached Hannah Peace from The Guardian to become assistant group… Continue reading Independent Revamps Sales Team With Senior Appointments

Another dismal day’s trading left all but Chrysalis facing stalled or negative growth yesterday, as the radio broadcaster added 1.24% to its total to close at 183žp.Last month saw Chrysalis reveal strong financial results, with a like-for-like revenue increase of 20% ensuring the firm continued to outperform its peers in the radio sector (see Chrysalis… Continue reading Sharewatch: Chrysalis Bucks Trend As Media Stocks Fall

Internet advertising is quickly overtaking television, says a new survey from a UK online marketing solutions group, as half of the respondents admitted that they prefer to avoid television advertisements.The study from TradeDoubler says, that online advertising has gained mass-market penetration and confirms that 84% of internet users have responded to an online advertisement.As well… Continue reading Internet Advertising Set To Overtake Intrusive TV Ads

Hachette Filipacchi’s Flagship monthly fashion title Elle is teaming up with IT expert Hewlett-Packard to launch an online promotion giving readers the chance to become cover stars.The promotion will launch with advertorials in the European and Russian editions next month, directing readers to visit a specially created website at www.hp.com/uk/elle, where they can superimpose their… Continue reading Elle Teams With Hewlett Packard For Cover Star Promotion

Channel 4 has appointed investment bank UBS to review its strategic options, in a move that has sparked speculation that the state-owned broadcaster is edging closer to a merger with commercial rival, Five.The two channels have made no secret of their desire to forge closer links and have held tentative discussions about the logistics of… Continue reading Channel 4 Hires UBS As It Mulls Merger With Five

The Institute of Practitioners in Advertising is threatening to refer ITV’s proposed acquisition of GMTV to the Office of Fair Trading if the broadcaster attempts to merge its sales operations into a single, company-wide entity.The IPA states that, without such an undertaking, ITV’s purchase of Scottish Media Group’s 25% stake in the breakfast television franchise… Continue reading IPA Demands Separate Sales House For ITV-Owned GMTV

ISBA is urging advertisers to stop using flyposting to achieve edgy standout and attract young audiences amid increasingly firm crackdowns on the practice by local authorities and the police.The industry body states that several recent developments, especially the use of Anti-Social Behaviour Orders, mean that advertisers and agencies involved in flyposting are now at serious… Continue reading ISBA Urges Members To Swat Flyposting Tactics

Channel 4 enjoyed another night of record audiences on Friday with 9 million viewers tuning in to watch Portuguese transsexual Nadia snatch the £63,500 prize fund after being crowned series winner in the finalé of Big Brother 5.The culmination of this year’s Big Brother proved that there is still life in the ageing reality-TV format,… Continue reading Big Brother Finalé Attracts Record 9 Million Viewers