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Internet advertising is quickly overtaking television, says a new survey from a UK online marketing solutions group, as half of the respondents admitted that they prefer to avoid television advertisements.The study from TradeDoubler says, that online advertising has gained mass-market penetration and confirms that 84% of internet users have responded to an online advertisement.As well… Continue reading Internet Advertising Set To Overtake Intrusive TV Ads

Hachette Filipacchi’s Flagship monthly fashion title Elle is teaming up with IT expert Hewlett-Packard to launch an online promotion giving readers the chance to become cover stars.The promotion will launch with advertorials in the European and Russian editions next month, directing readers to visit a specially created website at www.hp.com/uk/elle, where they can superimpose their… Continue reading Elle Teams With Hewlett Packard For Cover Star Promotion

Giant outdoor advertising specialist MegaPoster has been selected by popular beer brand Castlemaine XXXX to form the basis of a massive nation-wide advertising push.The FMCG brand will use MegaPoster sites in Bristol, Cardiff and Brighton over the next month as it moves to market itself on a large scale.The adverts have several executions, all building… Continue reading MegaPoster To Spearhead Giant Castlemaine Push

Hachette Filipacchi has secured long-standing drinks firm SodaStream as the sponsor of its forthcoming Inside Soap awards, giving the brand prime placement at both the ceremony, and within the magazine’s extensive coverage of the event.The awards, celebrating their 10th year, will be launched with a star-studded party in September, promising more glitz and glamour than… Continue reading SodaStream Cleans Up With Inside Soap Sponsorship

ITV Sales has today announced a third key appointment to its advertiser relationships team as part of ongoing attempts to improve its image by becoming more customer-centric.Maria-Isabel Jassies will join the twelve-strong team at the beginning of September from Mindshare, where she was an account director with responsibility for a number of high-profile clients including… Continue reading ITV Sales Recruits Third Agency Account Director

Discounts by furniture stores helped to bring UK inflation lower in July, according to the latest official figures released today by the Office of National Statistics.The data shows that the consumer prices index dipped to 1.4% in July, down from 1.6% in the previous month, leaving it well below the Bank of England’s current target… Continue reading Price Discounting Pushes Inflation Lower In July

The Independent has announced a raft of senior appointments to its sales team in a move that underlines the newspaper’s commitment to ‘radically changing’ its sales strategy.The newspaper has appointed former client director at IPC Media, Stuart Robertson, as client business development manager and has poached Hannah Peace from The Guardian to become assistant group… Continue reading Independent Revamps Sales Team With Senior Appointments

Week on week analysis of the UK’s media stocks shows BSkyB‘s poor mid-week performance hampering the company, leaving it unable to repair damage caused by shareholder disappointment over less than impressive subscriber statistics.The company’s failure to meet its own targets angered investors on Wednesday, and despite posting a staggering 65% increase in profits, the broadcaster’s… Continue reading Sharewatch: BSkyB Leads Downturn In Dismal Week’s Trading

Channel 4 has appointed investment bank UBS to review its strategic options, in a move that has sparked speculation that the state-owned broadcaster is edging closer to a merger with commercial rival, Five.The two channels have made no secret of their desire to forge closer links and have held tentative discussions about the logistics of… Continue reading Channel 4 Hires UBS As It Mulls Merger With Five

The Institute of Practitioners in Advertising is threatening to refer ITV’s proposed acquisition of GMTV to the Office of Fair Trading if the broadcaster attempts to merge its sales operations into a single, company-wide entity.The IPA states that, without such an undertaking, ITV’s purchase of Scottish Media Group’s 25% stake in the breakfast television franchise… Continue reading IPA Demands Separate Sales House For ITV-Owned GMTV