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Dennis Publishing has confirmed that its new motoring magazine will be called Test Drive Monthly and will launch later this year with a dedicated media agency and in-house advertising team to run its sales operations.The title, previously known only as Project Squirrel, will launch this autumn under the leadership of Auto Express associate editor Mike… Continue reading Dennis Flattens Squirrel With Test Drive Monthly

Rival television audience measurement companies, AGB Group and Nielsen Media Research, have joined forces to form a global joint venture that could dominate the market.The new company, which will operate under the brand name AGB Nielsen Media Research, will be half owned by Sir Martin Sorrell’s WPP and half owned by Nielsen Media Research, which… Continue reading AGB And Nielsen Join To Form Global Ratings System

The advertising watchdog has today banned a campaign promoting Audi cars following complaints that it encouraged speeding and irresponsible driving.The leaflet for the new Audi A3 highlighted a section of the A5 from Weston-Under-Lizard to Horsebrook and encouraged people to drive the car along it. The centre page of the mailing read: “Ten kilometres of… Continue reading Watchdog Clamps Down On Audi For Encouraging Speeding

Satellite superpower BSkyB saw its share price dip by 0.33% yesterday to close at 602p ahead of publication of the company’s full year results today. The figures reveal a healthy performance for the broadcaster, adding 81,000 new subscribers from last quarter and achieving a 15% boost to total revenues.The company also outlined its future strategy,… Continue reading Sharewatch: BSkyB Dips Ahead Of Positive Financial Results

BSkyB has today revealed that profits for the year ending 30 June 2004 climbed by a staggering 65% to £600 million, despite the group once again failing to meet its self-set goal of adding 100,000 new subscribers a quarter.The satellite provider also posted a healthy revenue gain, up 15% to £3.7 billion. However, it is… Continue reading Sky Profits Rocket Despite Slowing Subscriber Rates

Weekly magazine subscriptions look set to receive a boost with the launch of a new promotion from the Royal Mail offering publishers low-cost distribution through the post.The promotion will see magazines with an existing subscription-base receive a 25% discount on distribution costs as long as they recorded fewer than 5% subscription sales in the latest… Continue reading Magazine Subscriptions Boosted By Royal Mail Initiative

New products and fledgling brands should consider using the internet as a launch medium when planning their first campaigns, as it can quickly raise awareness while proving cost effective, according to new research from Dynamic Logic.The research revealed that, while online advertising is advantageous to both new and established brands, on average much higher levels… Continue reading Internet Advertising Is Most Effective For New Brands

Satellite superpower BSkyB saw its share price dip by 0.33% yesterday to close at 602p ahead of publication of the company’s full year results today. The figures reveal a healthy performance for the broadcaster, adding 81,000 new subscribers from last quarter and achieving a 15% boost to total revenues.The company also outlined its future strategy,… Continue reading Sharewatch: BSkyB Dips Ahead Of Positive Financial Results

Popular drinks brand Bacardi has handed a massive national poster campaign to large-format outdoor specialists MegaPoster, spearheaded by a four site package in Manchester, Leeds, Liverpool and Bristol.The campaign will run throughout August and continues the FMCG brand’s established ‘Welcome to the Latin Quarter’ marketing theme. There will be a total of eight sites employed… Continue reading Bacardi Picks MegaPoster For Outdoor Marketing Blitz

Wanadoo, the UK’s largest internet service provider, has secured a long-running distribution deal with computer manufacturer and retailer Time Group.The three-year deal will see Wanadoo, which recently rebranded from Freeserve, become Time Group’s exclusive internet provider, meaning that computers bought from the company’s 140 UK retail outlets and direct channels will come pre-loaded with its… Continue reading Wanadoo Partners With Time Group For Distribution Deal