Satellite superpower BSkyB saw its share price dip by 0.33% yesterday to close at 602p ahead of publication of the company’s full year results today. The figures reveal a healthy performance for the broadcaster, adding 81,000 new subscribers from last quarter and achieving a 15% boost to total revenues.The company also outlined its future strategy,… Continue reading Sharewatch: BSkyB Dips Ahead Of Positive Financial Results
Women’s monthly Elle will slim down this summer as publisher Hachette Filipacchi creates a new-look travel edition of the popular fashion and beauty title to entice busy readers to adopt it as part of their hectic lifestyles.The new edition will carry the same content as its parent title, and will be available at all travel… Continue reading Hachette Slims Down Elle For Travel Size Edition
French advertising giant, Havas, has today posted only a small increase in organic revenue for the second quarter of 2004, despite improved conditions in the UK and European markets.Group revenues, after currency rate adjustments, were up by only 0.6% to €393 million for the period March to June 2004, after being dogged as expected by… Continue reading Havas Revenues Held Back By Poor Growth In United States
ITV Sales has launched what it claims is a media first for television by collaborating with Carat and Buena Vista International to create a cross-media sponsorship package including movies and an interview with a Hollywood director.The deal has spawned an event dubbed Two Nights of Night by ITV, focusing on the work of film director… Continue reading ITV Creates Cross Promotion First With Movie Tie-In
Clear Channel-owned Taxi Media is launching an innovative new data capture product that will allow advertisers to create a highly targeted list of potential customers.The new initiative will allow clients using the company’s tip-seat advertising format to choose ones with special slots for taxi passengers to deposit their business cards. At the end of the… Continue reading Data Collection On The Cards For Taxi Advertising
Cross-media heavyweight Emap has announced the appointment of Gary Hughes as chairman of its digital radio and television division with effect from 1 September.As head of the Emap Performance division, Hughes will assume responsibility for extending the company’s brand strategy and extending its use of cross-media initiatives. He will also retain his current role as… Continue reading Hughes Appointed Chairman Of Emap Broadcast Division
ITV saw a slight rise in share price yesterday amid a poor performance by its peers. The broadcast giant climbed by 0.24% to close at 104žp in what was a tricky day’s trading yesterday, following a pledge to shareholders by company chairman Peter Burt that chief executive Charles Allen was not about to be ousted… Continue reading Sharewatch: ITV Rises As Burt Puts Confidence In Allen
Competition in the fledgling men’s weekly magazine market looks set to hot up later this year with news that Richard Desmond’s Express Newspapers is planning the launch of a new title provisionally called KO!.A spokesman for the publisher’s parent company, Northern & Shell, confirmed this morning that the name KO! was registered last month in… Continue reading Desmond To Knock Out Competition In Men’s Weekly Market
ITV Sales has strengthened its advertiser relationships team with two key appointments ahead of plans for a major client marketing drive to improve its image.ITV has hired two senior account directors and is looking for another high-profile agency figure to head the twelve-strong team, which was created following the merger of Carlton and Granada to… Continue reading ITV Raids Agencies To Bolster Advertiser Relationships Team
Emap is to become the first magazine publisher to strip out bulk sales figures for its consumer titles as part of move to increase transparency in next week’s Audit Bureau of Circulations release.The company will submit only ‘active purchase’ data for its portfolio of magazines, which fall into the Emap Consumer Media, Emap Performance and… Continue reading Emap Strips Out Bulk Sales Figures For Consumer Titles
