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ITV has today revealed that its new digital channel for older viewers, ITV3, will launch in November as a free-to-air offering showcasing Hollywood movies and classic dramas such as Cold Feet and Inspector Morse.It is thought that ITV’s third mainstream channel, targeting upmarket viewers over the age of 35 with an appetite for drama, will… Continue reading ITV3 To Launch As Free-To-Air Offering In November

Ipod toting gadget fanatics will soon have a new title to keep them abreast of the latest in entertainment and technology as magazine giant Haymarket Publishing prepares to launch a monthly magazine catering for tech-savy entertainment junkies.The title will be headed by Tom Dunmore, currently editor of Haymarket title Stuff, who moves to the as… Continue reading Haymarket Readies Title To Appeal To Ipod Crowd

ITV saw a slight rise in share price yesterday amid a poor performance by its peers. The broadcast giant climbed by 0.24% to close at 104žp in what was a tricky day’s trading yesterday, following a pledge to shareholders by company chairman Peter Burt that chief executive Charles Allen was not about to be ousted… Continue reading Sharewatch: ITV Rises As Burt Puts Confidence In Allen

Competition in the fledgling men’s weekly magazine market looks set to hot up later this year with news that Richard Desmond’s Express Newspapers is planning the launch of a new title provisionally called KO!.A spokesman for the publisher’s parent company, Northern & Shell, confirmed this morning that the name KO! was registered last month in… Continue reading Desmond To Knock Out Competition In Men’s Weekly Market

ITV Sales has strengthened its advertiser relationships team with two key appointments ahead of plans for a major client marketing drive to improve its image.ITV has hired two senior account directors and is looking for another high-profile agency figure to head the twelve-strong team, which was created following the merger of Carlton and Granada to… Continue reading ITV Raids Agencies To Bolster Advertiser Relationships Team

Emap is to become the first magazine publisher to strip out bulk sales figures for its consumer titles as part of move to increase transparency in next week’s Audit Bureau of Circulations release.The company will submit only ‘active purchase’ data for its portfolio of magazines, which fall into the Emap Consumer Media, Emap Performance and… Continue reading Emap Strips Out Bulk Sales Figures For Consumer Titles

Women’s monthly Elle will slim down this summer as publisher Hachette Filipacchi creates a new-look travel edition of the popular fashion and beauty title to entice busy readers to adopt it as part of their hectic lifestyles.The new edition will carry the same content as its parent title, and will be available at all travel… Continue reading Hachette Slims Down Elle For Travel Size Edition

French advertising giant, Havas, has today posted only a small increase in organic revenue for the second quarter of 2004, despite improved conditions in the UK and European markets.Group revenues, after currency rate adjustments, were up by only 0.6% to €393 million for the period March to June 2004, after being dogged as expected by… Continue reading Havas Revenues Held Back By Poor Growth In United States

ITV Sales has launched what it claims is a media first for television by collaborating with Carat and Buena Vista International to create a cross-media sponsorship package including movies and an interview with a Hollywood director.The deal has spawned an event dubbed Two Nights of Night by ITV, focusing on the work of film director… Continue reading ITV Creates Cross Promotion First With Movie Tie-In

Clear Channel-owned Taxi Media is launching an innovative new data capture product that will allow advertisers to create a highly targeted list of potential customers.The new initiative will allow clients using the company’s tip-seat advertising format to choose ones with special slots for taxi passengers to deposit their business cards. At the end of the… Continue reading Data Collection On The Cards For Taxi Advertising