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The Hallmark Channel is launching a national advertising campaign to support the UK premier of US police dramas Law & Order: Special Victims Unit and Law & Order: Criminal Intent, which will air on the channel next month.The marketing campaign, which has been created by Skin Media, launches this week and runs until mid-September with… Continue reading Hallmark Launches Campaign To Push Police Dramas

Cash-strapped Cosmopolitan readers have been thrown a lifeline by the magazine’s website as it prepares to launch a new online service offering impartial financial advice.The new service, dubbed CosmoMoney, will build on the popularity of the magazine’s website, cosmopolitan.co.uk and will offer advice on getting the best deals on everything from household bills to personal… Continue reading Cosmopolitan Offers Online Readers Financial Advice

MSN UK has restructured its sales team in an attempt to increase revenues and improve client services as the boom in internet advertising continues.The shake-up has seen the sales division doubled over the last three months to include 43 members, with a new sales strategy and planning team created to support the existing advertising, agency,… Continue reading MSN Restructures Sales Team To Cash In on Web Boom

The Advertising Standards Authority has refused to censure a poster for McVitie’s Mini Cheddar biscuits that featured a nun dressed in a PVC costume, despite wide-spread complaints that it was tasteless and offensive.The poster, which featured the provocative headline ‘Sister or Stripper’, also drew criticism from those who felt that it ridiculed the Christian faith… Continue reading ASA Brushes Off Complaints Against Mini Cheddars

Regional newspaper publisher Johnston Press failed to increase its share price yesterday, which dipped by 0.68% to close at 513p ahead of an impressive 16% rise in pre-tax profits reported today in the group’s half year results.The company has already caused excitement amongst City investors by lifting its profit forecasts this year, as well as… Continue reading Sharewatch: Johnston Press Dips Ahead Of Positive Results

Regional newspaper publisher, Johnston Press, has today announced that pre-tax profit for the first six months of this year rose by an impressive 16% to £77.3 million, spurred by greater than expected advertising revenue.Operating profit at the group jumped by 9.5% to £92 million in the six months to June 2004, fuelled by an overall… Continue reading Profits At Johnston Press Fuelled By Ad Revenue

Over half of media industry professionals believe that agency creative and planning departments do not have a good understanding of how print advertising works, according to the latest online poll carried out by the Media Research Group.The research questioned industry insiders on what could be done to rectify the situation and who should take the… Continue reading Research Claims Agencies Neglect Print Advertising

Sky One has announced that its all new autumn schedule will focus on ‘distinctive, high quality and high concept’ programming as the broadcaster shuns previous lowbrow offerings and moves to clean up its image.The starring role in Sky One’s schedule will once again go to American imports with HBO’s historical drama Deadwood being hyped as… Continue reading Sky One Cleans Up Schedule In Bid For More Viewers

UK visits to Olympic websites have surged ahead in the final week of the Games as Britain’s medal tally continues to rise, according to the latest data from web-statistics firm Hitwise.The research shows that online interest in the Athens Games, which are now in their final week, has increased in-line with the British Olympic Team’s… Continue reading British Olympic Success Drives Sports Fans Online

The BBC’s new food and travel magazine, Olive, has announced an exclusive deal with London’s prestigious Harrods department store to provide the retailer with a glossy, 24-page supplement promoting its latest Made in Italy range.The partnership will see the supplement distributed with the October issue of Olive, on sale from 8 September, giving readers details… Continue reading BBC Stuffs Olive With Harrods Supplement