More Uncategorised articles

The Institute of Practitioners in Advertising is threatening to refer ITV’s proposed acquisition of GMTV to the Office of Fair Trading if the broadcaster attempts to merge its sales operations into a single, company-wide entity.The IPA states that, without such an undertaking, ITV’s purchase of Scottish Media Group’s 25% stake in the breakfast television franchise… Continue reading IPA Demands Separate Sales House For ITV-Owned GMTV

ISBA is urging advertisers to stop using flyposting to achieve edgy standout and attract young audiences amid increasingly firm crackdowns on the practice by local authorities and the police.The industry body states that several recent developments, especially the use of Anti-Social Behaviour Orders, mean that advertisers and agencies involved in flyposting are now at serious… Continue reading ISBA Urges Members To Swat Flyposting Tactics

Channel 4 enjoyed another night of record audiences on Friday with 9 million viewers tuning in to watch Portuguese transsexual Nadia snatch the £63,500 prize fund after being crowned series winner in the finalé of Big Brother 5.The culmination of this year’s Big Brother proved that there is still life in the ageing reality-TV format,… Continue reading Big Brother Finalé Attracts Record 9 Million Viewers

Emap Communications has today announced that it has purchased the event that hosts the advertising world’s ‘Oscars’ – the Cannes Lions International Advertising Festival – for £52.5 million.The festival, which has been acquired from WJB Chiltern Trust, is the largest yearly gathering in the marketing world and each June over 8,000 advertising and marketing professionals… Continue reading Emap Acquires Oscars Of Advertising World For £52.5 Million

Cinema and movie fanatics will soon be able to download the latest blockbusters direct to their living room, as satellite giant Sky prepares to offer a pay-per-download purchase option for those desperate for the latest Hollywood releases.It is understood that the new scheme will be unleashed by Sky to combat the growing popularity of video-on-demand… Continue reading Sky To Sell Cinema By Satellite To Movie Buffs

Advertisers in the UK seem to be showing very little interest in the 2004 Olympics with only 3% of marketing activity in the run-up and during the games related to the event, says a survey conducted by a global network of independent advertising agencies.Colorado based ICOM surveyed members in more than 25 countries and found… Continue reading UK Advertisers Place Little Importance On Summer Olympics

The Real Radio network has announced its most high-profile station-led promotion to date, giving away £150,000 to lucky listeners, inviting them to hunt the station’s ‘man on the run’ on the streets of Wales, Scotland and Yorkshire.The network’s Fugitive campaign is designed to create a frenzy amongst listeners, with a daily bounty being offered to… Continue reading Real Radio Hunts Success With Fugitive Campaign

The majority of media stocks showed healthy growth yesterday, recovering from Wednesday’s disastrous performance, sparked by investor uncertainty in satellite broadcaster BSkyB.Sky managed a 3.07% rise in share price yesterday, seemingly performing a u-turn on its massive 18.94% dip earlier this week, sparked by news that the company had failed to meet its target subscriber… Continue reading Sharewatch: Media Stocks Bounce Back But Sky Still Sore

Channel 4 has announced the sponsorship of several comedy shows at the forthcoming Edinburgh Festival, underlining the broadcaster’s commitment to new talent and the next generation of British comedy stars.In addition to the show sponsorships, Channel 4 will produce a one page satirical free-sheet entitled Edinburgh Fun with articles and commentaries by new and established… Continue reading Channel 4 To Sponsor Best Of Edinburgh Comedy

The number of WAP pages being viewed by mobile phone users is on the increase, with the total for June seeing a considerable increase of 42% year on year, according to the latest figures released by the Mobile Data Association.A Total of 4 billion WAP pages were viewed during the second quarter of 2004, traditionally… Continue reading WAP Usage Growing As User Choice Increases