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Serious changes need to be made to local paid search if it is expected to generate the revenue growth craved by search engines, according to a leading American industry analyst.According to Nate Elliot, Jupiter Research analyst, local search doesn’t look like it can provide the growth Google and Yahoo are looking for. However, they continue… Continue reading Local Search Revenue May Disappoint Online Giants

The Barclay brothers have overcome another obstacle in their proposed purchase of the Telegraph titles after Government ministers said the deal would not be subject to a public interest examination.It is understood that the Department of Trade and Industry told Sir David and Frederick Barclay yesterday that the Secretary of State, Patricia Hewitt, would not… Continue reading Barclays Get Go-Ahead For Telegraph Take-Over

Essential Publishing has acquired Real magazine from H Bauer Publishing for an undisclosed sum, in a move that marks the company’s third major purchase within the last eighteen months.There had been wide-spread speculation that H Bauer was preparing to close the fortnightly women’s lifestyle magazine in July. However, the German magazine publisher has now sold… Continue reading Essential Reals In Fortnightly Women’s Title From H Bauer

Global advertising giant WPP performed well yesterday, rising by 3.82% to close at 489p as the company prepared to unveil record figures at the group, providing further evidence that the prolonged advertising downturn is finally over.The firm’s chief executive, Sir Martin Sorrell, is expected to cheer embattled investors by revealing underlying pre-tax profits at the… Continue reading Sharewatch: Optimistic WPP Sees Rise Ahead Of Results

Channel 4 has secured iconic car manufacturer Mini as the exclusive broadcast sponsor its new off-the-wall comedy drama series, Greenwing, which is due to launch on the channel next month in a peak-time slot.The deal, which was negotiated by Sharon Moore at Channel 4 and Daliah Epstein from Vizeum, marks the first of its kind… Continue reading Channel 4 Secures Mini For New Drama Sponsorship

Aegis has created the UK’s largest online buying point following the launch of a new digital media agency called Diffiniti to replace the ageing Carat Interactive brand.The new agency, which has been created in response to the growing role of new media in the marketing mix, will handle billings in excess of £34 million for… Continue reading Aegis Forms UK’s Largest Online Media Buying Point

The latest consumer ABC results showed IPC’s Nuts and Emap’s rival Zoo sending shockwaves through the magazine market. Nik Vyas, group press director at ZenithOptimedia, explains how both titles have helped ensure the medium retains its place on advertisers’ media schedules…Last Thursday saw the bi-annual release of magazine audit figures. It’s an event that’s always… Continue reading NewsLine Column: Men’s Weeklies Make It Big

BSkyB has secured a deal with The Walt Disney Company to launch a Disney branded games service on its Gamestar interactive platform.The venture will see the new service, dubbed Disney Channel Play, being made available to all of Sky Digital’s 7 million customers through the Disney Channel, or via Sky’s existing Gamestar service.Content will be… Continue reading Sky Selects Disney For Interactive Games Service

Sponsoring this year’s Olympic games in Athens has a far greater impact on American consumers than it does on those in Europe, according to the latest research from Dynamic Logic.The independent marketing effectiveness researcher found that one in four North American consumers claims to pay closer attention to adverts that mention or have some kind… Continue reading Olympic Sponsorship Has Less Impact On Europeans

Internet giant MSN has announced its first foray into broadcast sponsorship with a wide-ranging deal to promote its instant messaging service via MTV’s new Icon 2004 programme strand.The deal will see MSN’s widely used communication software featured on MTV’s latest range of programmes, based around a particular band or recording artist and honouring their significant… Continue reading MSN Lands First Broadcast Sponsorship With MTV