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Sponsoring this year’s Olympic games in Athens has a far greater impact on American consumers than it does on those in Europe, according to the latest research from Dynamic Logic.The independent marketing effectiveness researcher found that one in four North American consumers claims to pay closer attention to adverts that mention or have some kind… Continue reading Olympic Sponsorship Has Less Impact On Europeans

Internet giant MSN has announced its first foray into broadcast sponsorship with a wide-ranging deal to promote its instant messaging service via MTV’s new Icon 2004 programme strand.The deal will see MSN’s widely used communication software featured on MTV’s latest range of programmes, based around a particular band or recording artist and honouring their significant… Continue reading MSN Lands First Broadcast Sponsorship With MTV

Several of Sky’s premier satellite channels are to be made available on the HomeChoice platform for the first time, following an agreement between Video Networks Ltd and BSkyB.The new deal will see Sky retailing Sky Movies and Sky Sports 1, 2, 3 and Xtra to HomeChoice customers, who access their digital TV services via a… Continue reading Sky Boosts Audience Reach With HomeChoice Deal

Independent News & Media has announced the appointment of Simon Barnes as the company’s new commercial director, with responsibility for overseeing a more dynamic approach to advertising sales at The Independent and The Independent on Sunday.Barnes was previously the Mail on Sunday‘s advertisement director and has also been managing director of technology and communications firm,… Continue reading Indie Appoints New Commercial Director To Drive Sales

Broadcasting heavyweight ITV was way ahead of other media stocks last week, with shares rising by 5.17% to close at 101žp as rival companies continued to flounder with only a handful seeing positive growth.Last week ITV unveiled the third key appointment to its advertiser relationships team, part of an ongoing attempt to improve the company’s… Continue reading Sharewatch: ITV Leads Pack As Media Stocks Stay Low

The Guardian continued to see its circulation decline last month, as the paper lost 4.5% compared with June as a result of intensified competition in the broadsheet market. However, the Guardian recently announced an intention to reduce its size, adopting the Berliner size and shape favoured by French newspaper Le Monde, in order to revive… Continue reading ABC National Newspaper Round-Up – July 2004

The internet is becoming an increasingly vital part of our daily routine, but it still plays second fiddle to old-fashioned habits, according to a new report published this week.A survey carried out by the Pew Internet and American Life Project shows that 88% of Americans online admit the internet plays an important part in their… Continue reading Traditional Habits Still Dominate Online Alternatives

SUBtv has appointed Digital Media Sales to sell airtime across its rapidly expanding network of plasma television screens in student unions across the UK.The appointment leaves SUBtv, which launched earlier this year with the backing of venture capital firm Beringea, free to concentrate of sponsorship and advertiser funded programming, while utilising DMS to maximise airtime… Continue reading Student Media Network Appoints Sales House

The Sunday Times has produced a special eight-track CD featuring artists such as Morrissey, Belle & Sebastian and The Strokes to mark the summer music festival season.The Festival Fever 04 CD will be given away with copies of the broadsheet newspaper on August 22 in the London LWT/Carlton television area. It will be supported by… Continue reading Sunday Times Creates CD Of Summer Festival Music

UK companies are wasting thousands of pounds recruiting the wrong people for high-profile marketing roles they know nothing about, according to new research from a leading marketing recruitment consultancy.A wide-ranging study conducted by Marketing Professionals UK has shown that a staggering 63% of British bosses admit they know next to nothing about the variety of… Continue reading UK Companies Waste Thousands On Poor Marketing