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i-vu, provider of interactive television screens for some of the UK’s top hair salons, has announced the appointment of Morgan Partridge as the company’s new commercial manager, charged with building advertising revenue and expanding the firm’s sales team.Partridge’s appointment brings a wealth of knowledge and experience to the company. Most notably Partridge has worked as… Continue reading i-vu Boosts Management To Grow Hair Salon Business

Competition amongst pop chart programmes looks set to increase as Channel 4 prepares to launch its answer to the BBC’s iconic Top Of The Pops, in the form of a Saturday morning music show counting down the chart as used by commercial radio stations.The new venture will be based on the recently launched Hit 40… Continue reading Channel 4 To Have A Pop At BBC Music Programming

BBC Magazines has reached the milestone of half a million subscribers to its range of publications, marking a record-breaking response to increased investment by the company in subscription marketing.The number of customers now holding an annual subscription to a BBC title are up from 370,000 last September, when the Corporation’s magazine arm announced an increased… Continue reading BBC Magazines Celebrates Half A Million Subscriptions

IPC’s Nuts is expected to beat Emap’s Zoo when the latest ABC results for the six months to June 2004 reveal debut circulation figures for the two rival men’s lifestyle magazines at midday tomorrow.Industry speculation suggests that Nuts will claim the top spot in the fledgling weekly sector with a circulation as large as 290,000.… Continue reading Nuts Could Beat Zoo In Latest Consumer ABC Release

The Barclay brothers are not expected to face a public interest regulatory test over their acquisition of the Daily Telegraph, meaning that final clearance for the £665 million deal is now just a formality.It is understood that senior executives at the media super-regulator Ofcom do not expect to be asked by Trade and Industry Secretary… Continue reading Telegraph Take-Over To Escape Public Interest Test

Nielsen//NetRatings has secured Norwich Union Life Direct as the first brand to use its new AdIntelligence service, which allows advertisers to asses the success of banner, pay-per-click and email marketing as part of their online promotional campaigns.The new service claims to be able to provide Norwich Union with a complete overview of its online activity… Continue reading Nielsen//NetRatings Rolls Out Online Intelligence System

A controversial radio commercial for Somerfield received the most national press coverage during July after sparking a raft of complaints from gay rights campaigners over its use of the word ‘faggot’.The ad featured a fed-up husband complaining that his wife served up the same meals every week. When she told him it was Friday so… Continue reading Risky Somerfield Ad Attracts Most Newspaper Coverage

Broadcast heavyweight ITV led media stocks in a resurgence yesterday, rising by 3.44% to close at 97žp as the company unveiled the third key appointment to its advertiser relationships team, part of an ongoing attempt to improve its image by becoming more customer-centric.The company’s latest appointment of Maria-Isabel Jassies comes just days after Jane Carroll… Continue reading Sharewatch: ITV Rises As Media Stocks Bounce Back

Another dismal day’s trading left all but Chrysalis facing stalled or negative growth yesterday, as the radio broadcaster added 1.24% to its total to close at 183žp.Last month saw Chrysalis reveal strong financial results, with a like-for-like revenue increase of 20% ensuring the firm continued to outperform its peers in the radio sector (see Chrysalis… Continue reading Sharewatch: Chrysalis Bucks Trend As Media Stocks Fall

Internet advertising is quickly overtaking television, says a new survey from a UK online marketing solutions group, as half of the respondents admitted that they prefer to avoid television advertisements.The study from TradeDoubler says, that online advertising has gained mass-market penetration and confirms that 84% of internet users have responded to an online advertisement.As well… Continue reading Internet Advertising Set To Overtake Intrusive TV Ads