After 12pm today the concurrent release of ABC’s consumer magazine figures for the period January to June 2004 will be available to subscribers in MediaTel’s Press database. During Thursday 12 and Friday 13 August NewsLine will feature a series of sector reports based on these figures. The following notes refer to the criteria used to… Continue reading Important Notes: ABC Results January To June 2004
The increasing popularity of digital television continues to have a negative impact on the UK’s main terrestrial channels with ITV1 seeing its share of viewing decline by 16% in less than ten years and BBC One dipping by 7% during the same period.New figures released by communications regulator Ofcom show that the growth of digital… Continue reading Multi-Channel Success Hits Terrestrial Broadcasters
Broadcast heavyweight ITV led media stocks in a resurgence yesterday, rising by 3.44% to close at 97žp as the company unveiled the third key appointment to its advertiser relationships team, part of an ongoing attempt to improve its image by becoming more customer-centric.The company’s latest appointment of Maria-Isabel Jassies comes just days after Jane Carroll… Continue reading Sharewatch: ITV Rises As Media Stocks Bounce Back
i-vu, provider of interactive television screens for some of the UK’s top hair salons, has announced the appointment of Morgan Partridge as the company’s new commercial manager, charged with building advertising revenue and expanding the firm’s sales team.Partridge’s appointment brings a wealth of knowledge and experience to the company. Most notably Partridge has worked as… Continue reading i-vu Boosts Management To Grow Hair Salon Business
Competition amongst pop chart programmes looks set to increase as Channel 4 prepares to launch its answer to the BBC’s iconic Top Of The Pops, in the form of a Saturday morning music show counting down the chart as used by commercial radio stations.The new venture will be based on the recently launched Hit 40… Continue reading Channel 4 To Have A Pop At BBC Music Programming
BBC Magazines has reached the milestone of half a million subscribers to its range of publications, marking a record-breaking response to increased investment by the company in subscription marketing.The number of customers now holding an annual subscription to a BBC title are up from 370,000 last September, when the Corporation’s magazine arm announced an increased… Continue reading BBC Magazines Celebrates Half A Million Subscriptions
IPC’s Nuts is expected to beat Emap’s Zoo when the latest ABC results for the six months to June 2004 reveal debut circulation figures for the two rival men’s lifestyle magazines at midday tomorrow.Industry speculation suggests that Nuts will claim the top spot in the fledgling weekly sector with a circulation as large as 290,000.… Continue reading Nuts Could Beat Zoo In Latest Consumer ABC Release
The Barclay brothers are not expected to face a public interest regulatory test over their acquisition of the Daily Telegraph, meaning that final clearance for the £665 million deal is now just a formality.It is understood that senior executives at the media super-regulator Ofcom do not expect to be asked by Trade and Industry Secretary… Continue reading Telegraph Take-Over To Escape Public Interest Test
Nielsen//NetRatings has secured Norwich Union Life Direct as the first brand to use its new AdIntelligence service, which allows advertisers to asses the success of banner, pay-per-click and email marketing as part of their online promotional campaigns.The new service claims to be able to provide Norwich Union with a complete overview of its online activity… Continue reading Nielsen//NetRatings Rolls Out Online Intelligence System
A controversial radio commercial for Somerfield received the most national press coverage during July after sparking a raft of complaints from gay rights campaigners over its use of the word ‘faggot’.The ad featured a fed-up husband complaining that his wife served up the same meals every week. When she told him it was Friday so… Continue reading Risky Somerfield Ad Attracts Most Newspaper Coverage
