ITV Sales has poached RAB managing director, Justin Sampson, to take up a new role designed to improve the organisation’s relationship with advertisers.Sampson, who has spent the last twelve years promoting radio to advertisers, will work to ensure that the customer is put at the heart of all aspects of the ITV Sales operation, from… Continue reading ITV Poaches RAB’s Sampson To Boost Advertiser Relations
Analysts are quietly confident that 2004 will bring about an upturn in the US advertising market with demand being driven by economic confidence.Also On MediaTel Insight Today…Lagardere Cleared To Acquire EditisThe European Commission today approved the takeover of Vivendi Universal’s publishing division by the French group Lagardere.Subscribers to MediaTel Insight can access more national and… Continue reading MediaTel Insight: Muted Optimism As US Ad Demand Grows
The media sector was cheered yesterday after Aegis, the media sales and market research group, raised its forecasts for advertising growth this year amid signs of improving corporate confidence (see Aegis On Track To Deliver Strong Growth This Year).Daily Mail & General Trust was seen in focus up 0.8% following news that it and other… Continue reading Sharewatch: Forecasts From Aegis Lift Media Sector
The UK is the world’s ninth largest broadband country, according to new research out this week.The research firm Point Topic calculates that as at 30 September 2003 there were 1.4 million DSL and 1.2 million cable broadband lines in UK homes and businesses. The number of lines increased by more than 20% in the third… Continue reading UK Becomes A High Speed Haven For Internet Users
Viacom Outdoor has completed its national sales line-up with the appointment of Simon Mead as its new head of agency sales.The position will see Mead lead two teams responsible for pitching new ideas and creative solutions to agencies. He will work alongside head of specialist sales, Charlie Richardson, who joined the company last September.Mead will… Continue reading Viacom Outdoor Appoints New Head Of Agency Sales
Geoffrey Russell, director of media affairs at the IPA, looks back at how the £4.5 billion merger of Carlton and Granada dominated the media landscape in 2003. He also considers what effect one of the biggest deals in broadcasting history will have on advertisers in the year to come…It’s been a long 12 months.There will… Continue reading NewsLine Column: Don’t Look Back In Anger
Granada Enterprises has secured a deal with cheese manufacturer, Bell UK, that will see its Leerdammer brand become the exclusive £1.5 million sponsor of a new ITV ‘Mystery Dramas’ package.The deal comprises broadcast full sponsorship and off-air marketing of ITV’s brand new package, which includes the forthcoming series of Midsomer Murders, Taggart and a new… Continue reading Granada Brings Cheese To Prime Time ITV Drama
Communications regulator Ofcom has set out proposals for new guidelines that could hamper Government plans to make media mergers easier in the newly deregulated marketplace.The cross-media watchdog, which assumed its full responsibilities last week, plans to investigate companies hoping to complete deals that could fall foul of the plurality test amendment to the Communications Act.The… Continue reading New Ofcom Guidelines Could Tie-Up Major Media Mergers
The runaway success of Freeview showed no signs of slowing in the run up to Christmas with sales of set top decoder boxes running at more than 200,000 during December.Estimates show that the increased demand for Freeview over the festive period has pushed the number of UK digital terrestrial viewers towards the 2.5 million mark,… Continue reading Freeview Sales Soar In Run Up To Christmas
Channel 4 saw its audience share fall below the ten percent mark for the first time in over a decade during 2003, according to the latest annual viewing figures from BARB.The data shows that Channel 4’s share of overall viewing dropped by 0.3% during the last twelve months to 9.7%, as the increasing popularity of… Continue reading Channel 4 Sees Audience Share Dip During 2003
