The Telegraph Group is attempting to improve its advertising sales operation with a restructure that will see a team of strategy executives work within the agency sales teams on a daily basis.The initiative will see each of the four teams covering newspapers and magazines assigned a planner from the commercial development department, who work alongside… Continue reading Telegraph Group Restructures Advertising Sales Division
Derek Manns, out of home and radio director for Starcom Motive’s investment unit, has been appointed as the new group head of radio, cinema and outdoor at sister company Starcom MediaVest.The new position will see Manns work alongside Matthew Blackborn, executive buying director at Starcom MediaVest, to create and develop the company’s recently launched out… Continue reading Manns Joins Starcom MediaVest In Group Head Role
The Radio Advertising Bureau is considering the possibility of restructuring its senior management team following the departure of its managing director, Justin Sampson, later this year.Sampson, who has been at the RAB since its establishment twelve years ago, is stepping down to take up a newly created role at ITV Sales, where he will work… Continue reading RAB Considers Management Structure As Sampson Departs
US radio advertising revenues were down 4% in November compared to the same month a year earlier as the economy dipped before the anticipated holiday season boost.Also On MediaTel Insight Today…Asia-Pacific Primed For Digital Take-OffDigital television is beginning to make headway in the Asia Pacific region with more than 10 million subscribers signed up by… Continue reading MediaTel Insight: US Radio Adspend Falls In November
The Advertising Standards Authority has refused to censure a press campaign for McDonald’s Big Breakfast Bun despite complaints that it encouraged consumers to stop exercising and start eating unhealthily.The campaign ran in Metro newspapers and featured an office worker sitting at his desk thinking: “Gotta cancel my gym membership and work through lunch. Glad I… Continue reading McDonald’s Escapes Grilling Over Fast Food Campaign
Daily Mail & General Trust was seen in the spotlight yesterday, down 0.15% following news that it and other potential bidders for the Daily Telegraph could face an extensive public interest test from media regulator, Ofcom.Earlier this week the communications regulator set out proposals for new guidelines that could hamper Government plans to make media… Continue reading Sharewatch: Daily Mail Dips On Ofcom Merger Proposals
BT has secured a landmark deal with McDonald’s that will see wireless broadband access offered to customers in hundreds of the fast food chain’s restaurants across the UK.Under the agreement, BT Openzone access points will be installed in around 500 McDonald’s flagship and drive-thru restaurants by the end of March, in a move that will… Continue reading BT Extends Wireless Network With McDonald’s Deal
Interactive internet advertising is more successful than traditional online methods when it comes to generating brand awareness and intention to purchase, according to new research from Dynamic Logic.The study shows that interactive executions such as radio buttons, sketchpads and rollover creatives, generate a richer environment for consumers, which leads to a personal and more positive… Continue reading Interactive Online Ads Outperform Traditional Methods
The number of people accessing the internet via their mobile phones continued to increase during November with the total number of WAP page impressions rising to a record 947 million.According to the latest research from the Mobile Data Association, November’s figure represents an increase of 50 million page impressions on October’s total and provides the… Continue reading Mobile Phone Users View Record Number Of WAP Pages
The Times is extending the availability of its recently launched compact edition to areas outside of the original London trial zone.From next Monday News International will distribute the tabloid version of the paper throughout the Carlton, Anglia, Meridian, Central and Granada television regions, in a move that will take its total print run to over… Continue reading Times Extends Availability Of Compact Edition
