Emap has revealed that its eagerly awaited new men’s lifestyle magazine will be called Zoo Weekly and will launch at the end of the month with the support of a major advertising campaign.The title, which has been in development as Project Tyson, will be published on Wednesdays and will target males aged between 16 and… Continue reading New Emap Men’s Magazine To Be Called Zoo Weekly
JanuaryViacom Outdoor began the new year on a positive note by releasing research which showed that advertising on the London Underground directly influences tube travellers to buy products (see Underground Ads Influence Tube Travellers). Adshel was also at the fore after claiming to be able to provide clients with a quantifiable estimate of the extra… Continue reading NewsLine End Of Year Round-Up: Outdoor
The year began with good news for the industry with figures from the Cinema Advertising Association revealing that cinema admissions for January reached 16.3 million, which equates to an average of 3.67 million visits a week. Admissions were up by 8% year on year, making January 2003’s total the largest recorded for that month since… Continue reading NewsLine End Of Year Round-Up: Cinema
The NewsLine team would like to wish you all a very merry Christmas and a happy New Year. We will be taking a break over the festive season, but will return on 5 January with the latest media news and comment.Early in the New Year we will bring you the final figures for 2003 from… Continue reading Merry Christmas From The NewsLine Team
Nicola Clark, assistant editor at NewsLine for the last 18 months, is leaving the company this afternoon. Nicky has been a valuable member of the team and above all was great fun to work with. We all wish her the very best in her new job.Thanks for all your hard work Nicky…
London’s blue chips hit a 16-month high yesterday as investors faced Christmas with seasonal cheer following strong US consumer confidence data.Media stocks benefiting from the surge included Emap, which rose 1.74% and Chrysalis which rose 2.30%.Elsewhere, investors surveyed the burgeoning crisis at Hollinger Inc after the accounting firm KPMG resigned as auditor of the group,… Continue reading Sharewatch: FTSE Rises On Christmas Cheer
The NewsLine team would like to wish you all a very merry Christmas and a happy New Year. We will be taking a break over the festive season, but will return on 5 January with the latest media news and comment.Early in the New Year we will bring you the final figures for 2002 from… Continue reading Merry Christmas From The NewsLine Team
JanuaryFigures from Thomson Intermedia provided something of a sobering start to the new year by showing that television adspend dropped by 5.7% during 2002 to just over £3.7 billion as the difficult economic conditions continued to cast their shadow over the industry (see More Than £3.5bn Spent On TV Advertising Last Year). Things were more… Continue reading NewsLine End Of Year Round-Up: Television
As 2003 draws to a close, James Papworth, ad marketing manager at IPC Prospector, looks back at an important year for the media industry, which was rocked by the war in Iraq, the birth of the Government’s long-awaited Communications Act and the clearance of the ITV merger.Almost a year ago, in this very column, I… Continue reading NewsLine Column: An Important Year For UK Media
JanuaryThe New Year heralded a flurry of activity in the press sector and News International began 2003 with the news that David Yelland had quit as editor of the Sun, to be replaced by News of the World editor, Rebekah Wade (see Yelland Quits As Editor Of The Sun). The move triggered a round of… Continue reading NewsLine End Of Year Round-Up: Press
