US online advertising spend will soon surpass the levels seen during the dotcom boom, following a dramatic swing back into positive growth this year, according to a report from eMarketer.Also On MediaTel Insight Today…US Sees Growing Adoption Of Interactive TV AdvertisingInterest in interactive television (iTV) formats from programmers, advertisers and viewers, is growing quietly but… Continue reading MediaTelINSIGHT: Online Adspend To Exceed Boom Levels By 2005
Week on week analysis of the media sector revealed a poor performance at Independent News and Media, which slipped 8.13%. The group announced a €53.5 million worldwide restructuring plan intended to reduce debts over the next twelve months (see Independent News & Media Cuts Jobs To Save On Costs).Elsewhere, UBM rose 2.78% after revealing that… Continue reading Sharewatch: Independent Falls On Poor Results
A peak of more than 12 million viewers tuned into to ITV1 on Saturday night to watch Michelle McManus, the size twenty former events manager from Glasgow, win the latest series of Pop Idol.Audiences for the finalé of the long-running reality-TV talent show, which saw the 23 year-old singer receive a £1 million recording contract,… Continue reading Pop Idol Final Proves Bigger Is Better For ITV
Less than a third of media industry professionals believe that RAJAR should introduce the electronic measurement of radio audiences following pressure from Wireless Group chairman, Kelvin MacKenzie.MacKenzie met RAJAR last week in one final attempt to persuade it to endorse the measurement system he has been funding with GfK, before he begins legal proceedings against… Continue reading Media Researchers Unsure About Electronic Measurement
Future Publishing has appointed Tony Mott as as the new editor of its games magazine, Edge, as it introduces a programme of investment to drive growth during the coming year.Mott was previously an editor of the magazine and his most recent work includes working on Edge‘s equipment specials and launching Channel 4’s Game Central. He… Continue reading Future Appoints New Editor To Expand Edge Brand
Sky One has secured the rights to screen the American drama series, 24, after the BBC pulled out of negotiations due to spiralling costs.It is understood that the satellite broadcaster outbid Channel 4 for the exclusive rights to show the hit Kiefer Sutherland series in a £7 million deal that will guarantee the channel first… Continue reading Sky One Snatches Hit US Thriller From BBC
Almost 60 million text messages were sent each day during November representing the highest daily average ever recorded by the Mobile Data Association.The latest figures from the MDA show that the overall text messaging total for November reached 1.7 billion, compared to 1.5 billion in the same period the previous year and just 1.2 billion… Continue reading World Cup Helps Text Messaging Surge In November
Past Idols Perform in Christmas Present – Kelly Clarkson is Set to Conquer the World, According to Intertops.com – It’s a Truly Global Affair as the First Season’s Winners Compete for the Title of World Idol Staged in London in two parts, Christmas Day and New Years Eve, shown in several countries around the world,… Continue reading US Set To Triumph In World Idol
Emap Performance is expanding its Kerrang! brand into the West Midlands with the launch of a new digital radio station early next year.The Kerrang! DAB service will act as an appetiser to rock music fans in advance of the launch of the first Kerrang! FM radio station, which goes on air in the West Midlands… Continue reading Kerrang! Launches Digital Station In West Midlands
Channel 4 has secured the Travel Inn to sponsor its latest reality-TV show, Shattered, which will challenge twelve participants to stay awake for an entire week.The sponsorship deal begins with the live hour long launch show on 4 January and sees Travel Inn branding appear on the nightly 10pm elimination shows, the nightly 11pm shows… Continue reading Channel 4 Secures Travel Inn For Shattered Sponsorship
