There is often a clear distinction between what media planners perceive to be effective forms of advertising and what consumers say they actually consume, according to a report out this week.Also On MediaTel Insight Today…BT Faces Scrutiny Over Broadband ChargesThe new communications regulator Ofcom is calling for greater competition in the wholesale broadband market after… Continue reading MediaTelINSIGHT: Media Industry Ponders Ad Survey Results
High dollar exposure weighed heavily on Pearson as the company revealed that the greenback’s decline (it is currently trading at 11 year lows against sterling) would reduce its share price by 2p. The stock was seen down 1.44%.Elsewhere, BSkyB was seen in focus after the European Commission announced that it had reached a provisional agreement… Continue reading Sharewatch: Pearson Falls On Dollar Exposure
Capital Radio has appointed Dominic Barker as regional sales director with responsibility for managing client and agency sales in Newcastle, Glasgow and Manchester.Barker will be one of three regional sales directors and will take over from Liz Chapman, who has recently been covering for Deborah Meek. He will report directly to Capital’s commercial managing director,… Continue reading Capital Poaches Barker For Regional Sales Role
New research from JCDecaux Airport claims that the airport environment encourages a unique approach to retail which causes consumers to make impulse purchases of products they would not normally buy.The survey, carried out across BAA’s seven UK airports, revealed that airports play a key role in encouraging the purchase of luxury goods or designer brands.… Continue reading New Research Reveals Strength Of Airport Advertising
The Mobile Marketing Association has launched what it claims is the first definitive code of conduct to govern the rapidly expanding mobile marketing industry.The code will provide the industry with a solid guide to best practise, as well as explaining how to develop campaigns within the framework of current legislation. It will also incorporate existing… Continue reading MMA Unveils Code To Govern Mobile Marketing
The direct mail industry saw sales increase by 4.7% year on year during 2003 as it continued to benefit from a growing trend towards highly targeted advertising, according to new research from the Direct Mail Information Service.The survey shows that consumer sales totalled more than £26.3 billion this year, up from just over £25.1 billion… Continue reading Direct Mail Sees Sales Rise By 4.7% During 2003
Jazz FM in the Northwest has secured Continental Airlines to sponsor its daily business bulletins.The initial three-month deal begins on 26 January after a trial period provided a favourable response for the airline, which has not previously used radio to market their brand.The sponsorship in the Northwest of England allows Continental Airlines to target the… Continue reading Jazz FM Takes Off With Business Bulletin Sponsorship
Future Publishing has confirmed that it is folding its recently launched monthly music title, Bang, after just ten issues.The January issue of Bang will be the last ever edition of the title, which aimed to create a niche for itself in the competitive music market by harnessing the success of guitar bands such as The… Continue reading Future Publishing’s Music Title Makes Final Bang
Ofcom, the new super-regulator that assumes its full powers later this month, has announced the launch of the first comprehensive review of the UK telecommunications sector for well over a decade.The strategic review, which begins next year, will examine the extent to which the sector benefits from competition in the rapidly expanding fixed and mobile… Continue reading Ofcom Announces First Telecoms Review In Over A Decade
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