Kelvin MacKenzie’s talkSPORT has seen its weekly reach almost treble under the latest unofficial radio listening figures to be released as part of GfK’s National Broadcast Survey.The survey, which is being backed by MacKenzie’s Wireless Group, puts talkSPORT’s weekly reach at just over 1.5 million, which is almost three times greater than the 500,000 listeners… Continue reading Speech Stations See Audiences Increase Under GfK Survey
The Daily Telegraph has secured The Open University to sponsor a special one-off tabloid supplement marking the latest mission to Mars.The Telegraph has been the leading paper in support of the Beagle 2 Mars mission and the 16-page supplement has been designed to reflect this. It will contain a range of editorial content about the… Continue reading Telegraph Secures Mars Supplement Sponsorship
Future Publishing has redesigned its two flagship PlayStation 2 magazines in an attempt to target the influx of consumers likely to receive the games console as a gift this Christmas.As part of the initiative, Official PlayStation 2 Magazine has been completely redesigned, with a new 18-page Replay section featuring game challenges, competitions and reader leagues… Continue reading Future Publishing Redesigns PlayStation 2 Magazines
ISBA’s annual conference will take place on 3 March next year with a range of speakers including Culture Secretary, Tessa Jowell, who will outline the Government’s expectations of advertisers.The one day event, which takes place at the London Hilton, will attempt to address a range of key current issues for UK advertisers, including extending the… Continue reading Jowell To Address Advertisers At ISBA Conference
Sales of digital TV set-top boxes will rise by 39% to a record 50.3 million units in 2004, according to the latest research from the Strategy Analytics. Strong demand for digital satellite systems in the US and Europe, as well as the revival of the digital terrestrial market in Europe, were responsible for the recovery… Continue reading MediaTelINSIGHT: Global Digital TV Sales To Hit 122m By 2008
Independent News & Media has announced a €53.5 million worldwide restructuring plan intended to reduce debts over the next twelve months.The publishing group, which owns The Independent in the UK and has businesses in Ireland, Australia, New Zealand and South Africa, aims to generate €18.4 million in savings by the end of 2005.It is anticipated… Continue reading Independent News & Media Cuts Jobs To Save On Costs
High dollar exposure weighed heavily on Pearson as the company revealed that the greenback’s decline (it is currently trading at 11 year lows against sterling) would reduce its share price by 2p. The stock was seen down 1.44%.Elsewhere, BSkyB was seen in focus after the European Commission announced that it had reached a provisional agreement… Continue reading Sharewatch: Pearson Falls On Dollar Exposure
Capital Radio has appointed Dominic Barker as regional sales director with responsibility for managing client and agency sales in Newcastle, Glasgow and Manchester.Barker will be one of three regional sales directors and will take over from Liz Chapman, who has recently been covering for Deborah Meek. He will report directly to Capital’s commercial managing director,… Continue reading Capital Poaches Barker For Regional Sales Role
New research from JCDecaux Airport claims that the airport environment encourages a unique approach to retail which causes consumers to make impulse purchases of products they would not normally buy.The survey, carried out across BAA’s seven UK airports, revealed that airports play a key role in encouraging the purchase of luxury goods or designer brands.… Continue reading New Research Reveals Strength Of Airport Advertising
The Mobile Marketing Association has launched what it claims is the first definitive code of conduct to govern the rapidly expanding mobile marketing industry.The code will provide the industry with a solid guide to best practise, as well as explaining how to develop campaigns within the framework of current legislation. It will also incorporate existing… Continue reading MMA Unveils Code To Govern Mobile Marketing
