Freeview, the digital terrestrial television service, is expected to have been adopted by two million homes in the UK by the time it celebrates its first birthday at the end of next month.The free-to-air platform, which replaced the beleaguered ITV Digital last October (see BBC Revives Digital Terrestrial TV With Freeview Launch), has been warmly… Continue reading Freeview Could Be In 2 Million Homes By First Birthday
BSkyB has today confirmed that Tony Ball is to step down as chief executive after four years at the helm of the satellite broadcaster.Ball will continue in his current position until a successor is appointed, but he is expected to leave well before his current contract expires at the end of May next year. He… Continue reading BSkyB Confirms Ball To Step Down As Chief Executive
ZenithOptimedia has promoted Sarah Farrand to head up its consumer insight centre, with responsibility for delivering greater value within the communications planning process.The consumer insight division will focus on the development of consumer related projects for clients including segmentation and data fusion, as well as the creation of bespoke research initiatives. It is part of… Continue reading ZenithOptimedia Appoints New Head Of Consumer Insight
Audience figures at ITV are starting to show signs of a turnaround, with adult commercial impacts in the calendar year to August up by 6.6%; share of viewing is down just 0.7% points over the same period.Also On MediaTel Insight Today…PVRs Threaten 30-Second Ads, Says Yankee GroupAt present, penetration of personal video recorders (PVR) is… Continue reading MediaTelINSIGHT: ITV Arrests Audience Decline, But For How Long?
Daily Mail & General Trust, publisher of the Daily Mail newspaper, was seen under pressure yesterday, down 1.26%, after revealing its advertising-reliant businesses have continued to experience difficult trading conditions over the last twelve months, most notably at the Associated Newspapers division (see Daily Mail Sees Ongoing Weakness In National Advertising).Elsewhere, ITV partners Carlton and… Continue reading Sharewatch: Daily Mail Falls As Weak Advertising Hits
Football highlights are one of the many features being heavily promoted by UK mobile operators but will the reality match the hype? Simon Ward of MediaTelINSIGHT argues that there’s no substitute for live action and consumers are yet to be convinced that mobile sports coverage is anything more than a fad.You would be hard pressed… Continue reading NewsLine Column: Big Games On The Small Screen
Emap has secured a deal with Buena Vista International and Disney to promote the new animated film, Finding Nemo, across its entire portfolio of radio stations, in a deal worth £1 million.The activity will run across Emap’s range of radio brands, which includes Kiss, Magic, the Big City network, Friday night Kiss, The Hits and… Continue reading Emap Teams With Disney For Finding Nemo Promotion
Jazz FM has secured its first ever deal with Norwich Union Healthcare to sponsor Nicky Horne’s Sunday morning show.The deal begins later this month and highlights a variety of health campaigns throughout the UK. The sponsorship will be supported with online activity at jazzfm.com and listeners will be offered the opportunity to enter a specially… Continue reading Jazz FM Secures Norwich Union For Sponsorship Deal
BBC music stations Radio 1 and Radio 2 were the big hits of the summer, according to the latest research from electronic measurement company, GfK.The latest set of results from the contentious National Broadcast Media Survey show that the two BBC stations attracted an extra 2.25 million listeners at the height of the summer season,… Continue reading GfK Claims BBC Music Stations Boosted By Heatwave
Capital Radio has revealed a series of changes designed to reposition its flagship 95.8 Capital FM station to its core youth audience.The initiative, headed by Capital FM’s new managing director, Keith Pringle, will see the London-based station reposition its evening line-up to target the lucrative 25 to 34 year-old audience.The station will launch a special… Continue reading 95.8 Capital FM Repositions For Youth Audience
