The TV industry must take steps to make digital equipment and services easier to use if uptake of the technology is to be optimised, says a new report out this week. Poor design and “non-intuitive” systems are described as the greatest barriers to using digital TV.Also On MediaTel Insight Today…Worldwide Broadband Lines Grow 24% In… Continue reading MediaTelINSIGHT: Digital TV Should Be More User Friendly
The Daily Mail is the most popular daily newspaper amongst UK business professionals, according to the latest British Business Survey 2003.The survey, carried out by Ipsos-RSL, measures the reading habits, media consumption and business behaviour of middle and senior managers. It covers a universe of over 1.5 million business people and is backed by The… Continue reading Daily Mail Hits The Mark With Business Professionals
BSkyB was seen in focus again yesterday, up 2.48% despite speculation that its chief executive, Tony Ball, could leave the satellite broadcaster as part of a wider management shake-up implemented by Rupert Murdoch (see Ball Could Depart BSkyB After Management Restructure).It is understood Ball is to be replaced by Murdoch’s son James, who has reportedly… Continue reading Sharewatch: BSkyB Recovers On Positive Sentiment
Channel 4 is understood to have approved plans to launch a new free to air television channel targeting older viewers.It is understood that the channel, provisionally titled More 4, will launch on Freeview sometime at the end of next year as a mixed genre offering aimed at 35 to 50 year-olds. It will sit alongside… Continue reading Channel 4 Plans Digital Offering For Older Viewers
Chrysalis Radio has seen its revenues rise by 14.8% during the twelve months to 31 August 2003, significantly outperforming the radio industry which grew by just around 3% over the same period. These strong figures come as the group disposes of its television assets to concentrate on the music and radio sectors.Chrysalis Radio’s revenues were… Continue reading Chrysalis Radio Continues To Outperform Industry
Advertising and PR firm, Chime Communications has reported a sharp fall in profits for the first half of 2003 and there seems little prospect of an improvement in the trading climate.Interim results issued today show a pre-tax profit of £3.0 million, down from £4.6 million last year. Operating income dropped 14% to £26.9 million.Chime’s advertising… Continue reading Chime Profits Drop By 35% As Conditions Remain ‘Testing’
The Incorporated Society Of British Advertisers is calling on the Financial Services Authority to launch a special copy advice service for financial advertisers.ISBA fears the regulator is more concerned with introducing prescriptive new rules that will apply rigidly to all financial ads, rather than with working constructively with those in the industry.The industry body claims… Continue reading ISBA Urges FSA To Introduce Ad Approval System
AOL Time Warner is to drop AOL from its name in a symbolic move to distance the corporation from its ill-fated merger at the height of the dotcom boom.It is understood the move will be discussed at today’s board meeting and the group will revert back to the TWX stock ticker symbol that Time Warner… Continue reading AOL Time Warner Set To Drop AOL From Name
Times Newspapers has appointed former News Group ad director, Mike Gordon, to the newly created position of commercial director.Gordon will be responsible for overseeing the group’s entire advertising department, as well as News International Enterprises and Times Digital. He will report to the company’s general manager Paul Hayes.The new position, which involves working closely with… Continue reading Times Newspapers Appoints New Commercial Head
Condé Nast and Ministry Of Sound’s recently launched lifestyle title Trash is to receive a complete re-vamp after just one issue.The Trash title is to be scrapped and the magazine renamed Ministry following a disappointing lack of brand synergy. The new magazine will be launched in January and will be quarterly instead of bi-monthly.President of… Continue reading Trash Rubbishes Closure Rumours With Relaunch
