US radio advertising is continuing to show slow but steady growth, with July’s figures reporting a 3% rise over the previous year, according to the latest data from the US Radio Advertising Bureau (RAB). This follows 4% growth during June.Also On MediaTel Insight Today…Businesses Waking Up To WLAN SolutionsThe wireless LAN sector is set to… Continue reading MediaTelINSIGHT: US Radio Advertising Rises 3% In July
The underlying rate of UK inflation remained unchanged during August at 2.9% with cheaper holidays offsetting higher petrol and clothing costs.The latest figures from The Office Of National Statistics show that underlying inflation has now been above the Government’s 2.5% target for almost a year.The headline rate of inflation, which includes mortgage and interest payments,… Continue reading UK Inflation Remains Static During August
Advertisers should pay more attention to the lucrative over-50 market as new research reveals that over 60% believe that money is for spending.According to mature web portal, 50 connect, today’s over 50’s are more financially secure than any generation before them. The research, which was gleened from 50 connect’s 120,000 members also revealed that 48%… Continue reading Research Reveals Spending Power Of Over Fifties
Trinity Mirror was seen in the spotlight, up 1% in week on week analysis after a leading US investor reportedly expressed faith in the company’s chief executive, Sly Bailey, and retreated over its calls for the group to sell off its national newspaper titles.The New York-based investment firm, which holds a 5.5% stake in Trinity… Continue reading Sharewatch: Trinity Rises As Bailey Triumphs
Cable firm Telewest Communications has finalised restructuring plans and agreed a debt-for-equity swap that will leave shareholders with just 1.5% of the company.Protracted talks with bondholders, notably W.R.H Huff Asset Management, Liberty Media and IDT Corporation, have resulted in a deal which will see £3.5 billion of Telewest debts exchanged for shares.The refinancing process was… Continue reading Telewest Agrees Restructuring Deal
Ulster Television (UTV) continued to outperform the ITV Network in advertising revenue growth during the first half of the year, reporting a 1% rise in airtime revenues, as against ITV’s 5% decline. This pushed UTV’s share of total ITV revenue up to a record 2.4%.Ulster TV has consistently outperformed its ITV franchise peers for some… Continue reading Ulster TV Continues To Outperform ITV In First Half
MediaCom has restructured its press buying division with the promotion of two key figures to newly created positions.Sanjay Shabi has been promoted to the position of board director, with responsibility for implementational planning and campaign management for all clients across the press buying unit.Meanwhile, Reg Kemble takes up the position of head of retail press… Continue reading MediaCom Revamps Press Buying Unit With Key Promotions
The Times London Film Festival has secured Berkmann Wine Cellars as the primary sponsor of this year’s festival.The deal, which represents Berkmann’s first foray into film and sponsorship, is designed to increase consumer awareness of the company and its key wine producers.Berkmann will also sponsor the UK premier of Bernardo Bertoluuci’s The Dreamers, which will… Continue reading The Times Teams With Berkmann Wines For Film Deal
Virgin Radio is to promote Marks & Spencer’s new clothing range across its Pete & Geoff Breakfast Show, as part of the station’s Access All Areas initiative.The deal will see the breakfast show hosts invite listeners named Mark or Spencer to join them in the studio for a daily catwalk show to promote the brand’s… Continue reading Virgin Radio Launches Marks & Spencer Promotion
Ambient media company, Hi-Tech Solutions, has expanded its London business development team with the appointment of Karin Jeffrey to the newly created position of sales account director.Jeffrey, formerly managing director of International Poster management in Ireland, brings 12 years experience in out-of-home planning and buying to the role, which will see her work to drive… Continue reading Hi-Tech Solutions Expands London Development Division
