Advertisers must recognise that direct mail is more than a direct response medium and can be highly effective at raising awareness and communicating brand identity, according to new research from Carat.The Changing Face of Direct Mail study examines consumer attitudes towards mail as an advertising medium. It predicts a major shift in consumer behaviour and… Continue reading Research Urges Media Planners To Recognise Direct Mail
H Bauer is to shake-up the television listings market with the launch of a new weekly magazine entitled The Total TV Guide.The new title, which launches today, will cater for the 10 million UK households with access to digital TV. It will be supported by a national TV ad campaign and a specially discounted trial… Continue reading H Bauer Goes Totally TV With New Listings Title
The Times London Film Festival has secured Berkmann Wine Cellars as the primary sponsor of this year’s festival.The deal, which represents Berkmann’s first foray into film and sponsorship, is designed to increase consumer awareness of the company and its key wine producers.Berkmann will also sponsor the UK premier of Bernardo Bertoluuci’s The Dreamers, which will… Continue reading The Times Teams With Berkmann Wines For Film Deal
Virgin Radio is to promote Marks & Spencer’s new clothing range across its Pete & Geoff Breakfast Show, as part of the station’s Access All Areas initiative.The deal will see the breakfast show hosts invite listeners named Mark or Spencer to join them in the studio for a daily catwalk show to promote the brand’s… Continue reading Virgin Radio Launches Marks & Spencer Promotion
Ambient media company, Hi-Tech Solutions, has expanded its London business development team with the appointment of Karin Jeffrey to the newly created position of sales account director.Jeffrey, formerly managing director of International Poster management in Ireland, brings 12 years experience in out-of-home planning and buying to the role, which will see her work to drive… Continue reading Hi-Tech Solutions Expands London Development Division
Stronger than expected activity in the US and a slight upturn in Europe has prompted ZenithOptimedia to raise its full year forecast for global advertising expenditure. However, the revision was small and the outlook is for modest growth moving into 2004.Also On MediaTel Insight Today…DSL Is Not The Golden Egg For Telcos, Says ReportDSL has… Continue reading MediaTelINSIGHT: Zenith Sees Signs Of Ad Recovery
Mark Reen, former group ad sales director for IPC’s tx and Connect divisions, has been appointed to the same role at IPC SouthBank, as part of a realignment of IPC Advertising’s senior management team.Reen will be replaced by Neil Perkin, previously corporate account director, who will expand his responsibilities to head up the IPC tx… Continue reading IPC Advertising Restructures Senior Management Team
Trinity Mirror was seen in the spotlight, up 1% in week on week analysis after a leading US investor reportedly expressed faith in the company’s chief executive, Sly Bailey, and retreated over its calls for the group to sell off its national newspaper titles.The New York-based investment firm, which holds a 5.5% stake in Trinity… Continue reading Sharewatch: Trinity Rises As Bailey Triumphs
Cable firm Telewest Communications has finalised restructuring plans and agreed a debt-for-equity swap that will leave shareholders with just 1.5% of the company.Protracted talks with bondholders, notably W.R.H Huff Asset Management, Liberty Media and IDT Corporation, have resulted in a deal which will see £3.5 billion of Telewest debts exchanged for shares.The refinancing process was… Continue reading Telewest Agrees Restructuring Deal
Ulster Television (UTV) continued to outperform the ITV Network in advertising revenue growth during the first half of the year, reporting a 1% rise in airtime revenues, as against ITV’s 5% decline. This pushed UTV’s share of total ITV revenue up to a record 2.4%.Ulster TV has consistently outperformed its ITV franchise peers for some… Continue reading Ulster TV Continues To Outperform ITV In First Half
