Emap Performance has secured the regional local radio licence for the West Midlands to broadcast its alternative rock station, Kerrang! radio.Emap beat ten other applicants including Capital Radio West Midlands, Jazz FM West Midlands and Virgin Radio West Midlands to secure the licence.The new licence is the first regional service on the FM waveband for… Continue reading Kerrang! To Rock West Midlands
The upturn in US radio advertising has been less pronounced than expected forcing media companies and analysts to rein in forecasts but the outlook is for steady, if not spectacular growth, moving into 2004.Also On MediaTel Insight Today…Carlton & Granada Await Merger DecisionITV giants Carlton and Granada are bracing themselves for the long awaited verdict… Continue reading MediaTelINSIGHT: US Radio Advertising Remains Subdued
Virgin Radio has secured Texaco and MG for a promotion on the Pete and Geoff Breakfast Show, which will see 20 MG sports cars given away live on air.The promotion, which will be backed by a high profile television ad campaign, will direct consumers to Texaco’s 1500 UK forecourts in order to find clues which… Continue reading Virgin Secures Texaco And MG For Car Promotion
The list of bidders for Trinity Mirror’s Irish newspapers has been reduced to four, with Independent News & Media sidelined, according to press reports today.Last month, IN&M made an offer for eight of the titles, which were put up for sale in July. The publishing group had the backing of private equity firm Provident Capital… Continue reading Suitors Line Up For Trinity’s Irish Titles
Information service group, Margaux Matrix has joined forces with SpikeNet Technology to develop a new system to measure branding and product placement which will provide greater accountability to advertisers.The new integrated broadcast content analysis system will study advertiser’s brand logos and images in broadcast television environments. Traditionally, advertisers have had to rely on manual ‘stopwatch’… Continue reading New Technology To Bring More Accountability To Ads
Emap was seen in focus, up 3.23%, after Deutsche Bank upgraded the group to buy from hold and raised its price target to 890p from 840p. Analysts cited the group’s potential for a cyclical recovery, lack of dollar exposure and low valuation.Elsewhere, BSkyB was in the spotlight, down 0.08%, as Mario Monti, the European Competition… Continue reading Sharewatch: Emap Rises Following Upgrade
ITV is set to re-ignite controversy with the announcement it is to move its evening news bulletin to 10.30pm next year, after approval for the change was granted by the ITC.According to ITV, the decision to reschedule the news to 10.30pm, five nights a week from Monday to Friday, will re-establish a fixed timeslot for… Continue reading News At When To Return To 10.30 Slot
Granada Enterprises has secured British Airways to sponsor a specially designed online rugby game to highlight the group’s sponsorship of this month’s Rugby World Cup tournament.The game, which will be available on itv.com/rugbyworldcup and ba.com from later this month, will allow consumers to pick their favourite rugby player to attempt to score a conversion.The competition… Continue reading ITV Teams With British Airways For Rugby World Cup
The IPA has launched an online training programme to provide agency employees with a basic knowledge of how communications build brands and raise the professional profile of the industry.The course will contain six online learning modules covering marketing, client services, research and evaluation, communication strategy, ideas and execution. It is intended to provide a firm… Continue reading IPA Launches Online Learning Programme
News that Chris Tarrant is to leave Capital Radio does not seem to have had an undue effect on the station’s stock with City fears calmed by the prospective arrival of Johnny Vaughan to present the 95.8 FM breakfast show.Tarrant has been regarded as a lynchpin figure at Capital. His show attracts around 1.65 million… Continue reading Capital Holds Up Despite DJ Departure
