ITV has secured the rights to show exclusive terrestrial coverage of England’s vital European 2004 qualifier against Turkey next month.The channel can show full delayed coverage, or highlights at any time following the final whistle of the decisive game in Istanbul on 11 October.ITV’s controller of sport, Brian Barwick, said: “We’re delighted to be able… Continue reading ITV Secures Exclusive Terrestrial Rights To England Match
Weak local markets and waning optimism regarding the extent of the recovery have induced Merrill Lynch to lower its advertising predictions for 2003 and 2004. Newspaper advertising has not bounced back as quickly as hoped and radio revenue forecasts have also been cut to reflect shifting demand.Also On MediaTel Insight Today…Capital Holds Up Despite DJ… Continue reading MediaTelINSIGHT: Top Broker Trims Advertising Forecasts, Blames Local Ads
Capital Radio was seen under pressure yesterday, down 5.03% after breakfast DJ, Chris Tarrant, confirmed he is to leave the station next summer. The news weighed heavily on the stock, despite the fact that Capital has lined up popular presenter Johnny Vaughan as a replacement (see Capital Confirms Tarrant Is To Leave Breakfast Show).Elsewhere, WPP… Continue reading Sharewatch: Capital Falls After Tarrant’s Departure
BSkyB has announced that it has hit its target of seven million pay-TV subscribers three months earlier than foreseen.On the fifth anniversary of the Sky Digital service, Rupert Murdoch’s satellite broadcaster said that as of September 30 it has 7,015,000 subscribers in the UK and Ireland. This is regarded as a significant accomplishment given that… Continue reading BSkyB Reaches Subscriber Target Ahead Of Schedule
A new survey from SMS marketing specialist Txt4 has revealed that nearly 30% of respondents to SMS marketing messages are consumers in their 40s and 50s.According to the survey, which was run through Experian’s electoral role analytical software, the average age of consumers responding to text message marketing was 32, quashing the oft-held belief that… Continue reading Mobile Marketing Scores With Older Consumers
Granada Enterprises has secured Gala Bingo to sponsor ITV’s new entertainment quiz show, I’m The Answer, in a six figure sponsorship package.The deal, which was negotiated by the sponsorship division at Unique Communications and Martin Lowde at Granada Enterprises, will see Gala Bingo take advantage of the break bumpers around the show and integrate the… Continue reading Granada Secures Gala Bingo To Sponsor New ITV Quiz
The outlook is improving for the majority of communications agencies which are now more optimistic about the business climate than they were three months ago, according to new research published today.The first Agency Barometer survey from the recently established Communications Agencies Federation shows that almost a third of agencies reported that communications budgets committed by… Continue reading Outlook Improves For Communications Agencies
BBC Magazines has announced that its new teenage title due to launch later this autumn will be called Dare.The magazine, previously known as Project April, will appear on the news-stands on 22 October and will be published fortnightly with a coverprice of £1.60. It will target ten to fourteen year-old girls and will have a… Continue reading BBC Magazines Dares To Be Different With New Teen Title
UK cinema admissions increased by 8% year on year during August to more than 17 million as a string of high profile sequels drew in the summer crowds.The latest figures from the Cinema Advertising Association show that cinema admissions totalled 3.86 million a week during August, despite the climax of the unseasonably hot British summertime.The… Continue reading Sequels Continue To Top Box Office During August
Capital Radio has confirmed that Chris Tarrant is to leave his job as presenter of the group’s flagship weekday breakfast show after seventeen years.Tarrant’s departure will come as little surprise to some in the industry as his current contract expires in December. He will be replaced by former Big Breakfast presenter, Johnny Vaughan, who has… Continue reading Capital Confirms Tarrant Is To Leave Breakfast Show
