Figures for July show that broadcast advertising is picking up in the US and prospects for 2004 are even brighter with political and sporting events likely to act as a springboard.Also On MediaTel Insight Today…FCC Rule Changes Shot Down By SenateThe Senate has dealt a blow to the Federal Communications Commission and the Bush administration… Continue reading MediaTelINSIGHT: Nielsen Confirms Upturn In TV Adspend
Advertisers should pay more attention to the lucrative over fifties market, according to new research which reveals that the majority of this age group believe their money is for spending.A study carried out by web portal 50 Connect claims that today’s over fifties are more financially secure than any other generation before them. It also… Continue reading Research Reveals Spending Power Of Over Fifties
ITV partners Carlton and Granada were seen in focus yesterday, up 4.94% and 3.62% respectively. The broadcasters were boosted by continued speculation that a consortium led by former Channel Five chief executive, David Elstein, may attempt to buy out the group after its merger (see Elstein’s ITV Bid Boosted By Hallmark Link).Elsewhere, Cable & Wireless… Continue reading Sharewatch: ITV Partners Rise On Elstein Speculation
The MXR consortium is launching a major integrated marketing campaign to promote the latest DAB digital radio receiver in the run up to Christmas.The four month campaign will begin later this month and will focus on driving sales of the new Intempo DAB digital radio in Currys and Dixons stores during the festive season.Radio station… Continue reading MXR To Promote Digital Radio With Pre-Christmas Push
As ROI becomes more important to cash strapped marketers, online advertising and the accountability it affords is becoming increasingly popular. Karen Salamon, marketing director at Overture UK, looks at how search targeted marketing will evolve over the coming months.It’s no secret that the easiest place to measure any kind of marketing campaign is online. The… Continue reading NewsLine Column: The Future Of Commercial Search
Advertising expenditure in the UK increased by a nominal 1.2% year on year to almost £3.5 billion during the three months to June, as weaker than expected business conditions and the war in Iraq continued to weigh heavily on the market.The latest figures from the Advertising Association and World Advertising Research Centre show that outdoor… Continue reading Growth In UK Adspend Slows During Second Quarter
Advertisers must recognise that direct mail is more than a direct response medium and can be highly effective at raising awareness and communicating brand identity, according to new research from Carat.The Changing Face of Direct Mail study examines consumer attitudes towards mail as an advertising medium. It predicts a major shift in consumer behaviour and… Continue reading Research Urges Media Planners To Recognise Direct Mail
H Bauer is to shake-up the television listings market with the launch of a new weekly magazine entitled The Total TV Guide.The new title, which launches today, will cater for the 10 million UK households with access to digital TV. It will be supported by a national TV ad campaign and a specially discounted trial… Continue reading H Bauer Goes Totally TV With New Listings Title
Telegraph.co.uk has created an online promotional campaign with the Savoy Group offering readers the chance to win a range of luxurious prizes and exclusive offers.The Savoy Group will run advertising across the telegraph.co.uk network until 25 October to market the campaign. There will also be editorial features on selected channels such a travel, fashion and… Continue reading Telegraph Secures Savoy Group For Online Campaign
A strong performance in the US has helped international magazine publisher Future Network to achieve a rise in first half pre-tax profits of 22% to £1.1 million, on a rise in turnover of 9% to £80.6 million.The company said that UK profits, down by 0.1% to £6.0 million, were held back by increased launch spend… Continue reading Future Network Profits Up 22%, Buoyed By Strong US
