A strong performance in the US has helped international magazine publisher Future Network to achieve a rise in first half pre-tax profits of 22% to £1.1 million, on a rise in turnover of 9% to £80.6 million.The company said that UK profits, down by 0.1% to £6.0 million, were held back by increased launch spend… Continue reading Future Network Profits Up 22%, Buoyed By Strong US
BSkyB chief executive, Tony Ball, could leave the satellite broadcaster as part of a wider management shake-up implemented by Rupert Murdoch.Murdoch, whose News Corporation controls over 35% of BSykB, is reported to be in talks with Ball about his future at the television company following the expiry of his contract in June next year.The Financial… Continue reading Ball Could Depart BSkyB After Management Restructure
US radio advertising is continuing to show slow but steady growth, with July’s figures reporting a 3% rise over the previous year, according to the latest data from the US Radio Advertising Bureau (RAB). This follows 4% growth during June.Also On MediaTel Insight Today…Businesses Waking Up To WLAN SolutionsThe wireless LAN sector is set to… Continue reading MediaTelINSIGHT: US Radio Advertising Rises 3% In July
The underlying rate of UK inflation remained unchanged during August at 2.9% with cheaper holidays offsetting higher petrol and clothing costs.The latest figures from The Office Of National Statistics show that underlying inflation has now been above the Government’s 2.5% target for almost a year.The headline rate of inflation, which includes mortgage and interest payments,… Continue reading UK Inflation Remains Static During August
ITV partners Carlton and Granada were seen in focus yesterday, up 4.94% and 3.62% respectively. The broadcasters were boosted by continued speculation that a consortium led by former Channel Five chief executive, David Elstein, may attempt to buy out the group after its merger (see Elstein’s ITV Bid Boosted By Hallmark Link).Elsewhere, Cable & Wireless… Continue reading Sharewatch: ITV Partners Rise On Elstein Speculation
Advertisers should pay more attention to the lucrative over-50 market as new research reveals that over 60% believe that money is for spending.According to mature web portal, 50 connect, today’s over 50’s are more financially secure than any generation before them. The research, which was gleened from 50 connect’s 120,000 members also revealed that 48%… Continue reading Research Reveals Spending Power Of Over Fifties
The MXR consortium is launching a major integrated marketing campaign to promote the latest DAB digital radio receiver in the run up to Christmas.The four month campaign will begin later this month and will focus on driving sales of the new Intempo DAB digital radio in Currys and Dixons stores during the festive season.Radio station… Continue reading MXR To Promote Digital Radio With Pre-Christmas Push
As ROI becomes more important to cash strapped marketers, online advertising and the accountability it affords is becoming increasingly popular. Karen Salamon, marketing director at Overture UK, looks at how search targeted marketing will evolve over the coming months.It’s no secret that the easiest place to measure any kind of marketing campaign is online. The… Continue reading NewsLine Column: The Future Of Commercial Search
Advertising expenditure in the UK increased by a nominal 1.2% year on year to almost £3.5 billion during the three months to June, as weaker than expected business conditions and the war in Iraq continued to weigh heavily on the market.The latest figures from the Advertising Association and World Advertising Research Centre show that outdoor… Continue reading Growth In UK Adspend Slows During Second Quarter
Advertisers must recognise that direct mail is more than a direct response medium and can be highly effective at raising awareness and communicating brand identity, according to new research from Carat.The Changing Face of Direct Mail study examines consumer attitudes towards mail as an advertising medium. It predicts a major shift in consumer behaviour and… Continue reading Research Urges Media Planners To Recognise Direct Mail
