Calls to ban junk food advertising to children look set to intensify after a report from the Food Standards Agency proved the link between food commercials and children’s deteriorating eating habits.The report concluded that children are strongly influenced by ads promoting soft drinks, sweets, snacks and breakfast cereals containing sugar. It revealed that they enjoy… Continue reading Junk Food Ads Found To Influence Children’s Diets
The Financial Times has appointed former financial sales manager, James Burton, to the position of head of global advertising sales, as part of the ongoing shake-up of its commercial operation.The new role will see Burton undertake responsibility for worldwide classified ad sales, both for the newspaper and FT.com. He will work closely with the FT’s… Continue reading Financial Times Appoints Head Of Global Ad Sales
Freeserve is launching the industry’s first free package advice line with the backing of a multimillion pound marketing campaign.The UK’s largest internet service provider will unveil an extensive television, radio and press campaign later this month to raise awareness of the advice line, which will help consumers chose the right internet package to suit their… Continue reading Freeserve Backs New Advice Line With Major Ad Campaign
Global cinema admissions will fall by 3.8% in 2003 to 8.46 billion, according to a new report from Informa Media Group. This follows a strong year in 2002, after declines in 1998, 1999 and 2000.Also On MediaTel Insight Today…Heavyweight Advertisers Turn To Online, Finds NielsenSome of the biggest-spending advertising brands are starting to move their… Continue reading MediaTelINSIGHT: Global Cinema Admissions To Fall In 2003
Capital Radio was seen in focus yesterday, down 4.33%, after reporting it is expecting a 4% fall in like for like airtime advertising revenues for the year ending 30 October, despite a gradually improving environment (see UK Radio Groups See Slight Upturn In Uncertain Market).Meanwhile, rival radio company, GWR, fell by 1.09%, after revealing its… Continue reading Sharewatch: Capital Falls On Poor Guidance
There has been a sharp recovery in radio airtime sales at UBC Media Group, leading the company to upgrade its outlook for the remainder of the year, it said this morning.At the time of UBC’s AGM in August, the company said that airtime sales at the commercial division had been performing below target, in line… Continue reading UBC Sees Sharp Recovery In Radio Airtime Sales
The Food Advertising Unit has warned consumer groups against seeking a quick fix solution for the deteriorating health of Britain’s youth, following a report from the Food Standards Agency linking obesity to advertising.The FSA report concluded that children are strongly influenced by ads promoting soft drinks, sweets, snacks and breakfast cereals containing sugar (see Junk… Continue reading FAU Warns Against Curtailing Fast Food Commercials
GWR’s sales house Opus has secured a £2 million deal to promote the Carphone Warehouse on Classic FM, in its biggest sponsorship agreement to date.The six-month deal represents the first time a sponsorship and promotion has run simultaneously across Classic FM’s radio, television, online and magazine platforms.The airtime activity will see the Carphone Warehouse sponsor… Continue reading Opus Secures Biggest Ever Ad Deal For Classic FM
BSkyB is launching a global search to find a new chief executive, amid fierce speculation that Rupert Murdoch intends to install his youngest son in the position.The satellite broadcaster’s nomination committee is understood to have called in head-hunters to draw up a list of potential candidates to replace Tony Ball, who announced on Tuesday that… Continue reading BSkyB To Launch Global Search For New Chief Executive
Outdoor advertising group Mega Profile is launching a campaign to promote Bosch power tools across its portfolio of giant banner sites.The campaign, planned by Mediaedge:cia and bought by Portland Outdoor, will run across sites covering scaffolding on major building projects in six city centres across the country. It will feature the strapline: “Beaten By Nothing”.Giant… Continue reading Mega Profile Secures Bosch For Giant Banner Campaign
