There has been a sharp recovery in radio airtime sales at UBC Media Group, leading the company to upgrade its outlook for the remainder of the year, it said this morning.At the time of UBC’s AGM in August, the company said that airtime sales at the commercial division had been performing below target, in line… Continue reading UBC Sees Sharp Recovery In Radio Airtime Sales
The Food Advertising Unit has warned consumer groups against seeking a quick fix solution for the deteriorating health of Britain’s youth, following a report from the Food Standards Agency linking obesity to advertising.The FSA report concluded that children are strongly influenced by ads promoting soft drinks, sweets, snacks and breakfast cereals containing sugar (see Junk… Continue reading FAU Warns Against Curtailing Fast Food Commercials
Maiden Group, the UK outdoor advertising contractor, says it has seen first half revenue growth above company expectations, despite continued challenging economic and advertising conditions.Its first half results today showed a pre-tax loss of £1.9 million, down from the loss of £2.3 million in H1 2002, whilst group turnover rose by 6% to a record… Continue reading Maiden Sees Better Visibility In Outdoor Sector
BSkyB has agreed to allow a terrestrial channel to show a delayed transmission of England’s vital European 2004 qualifier against Turkey next month.The satellite broadcaster is understood to have said it will listen to “any reasonable offer” from the BBC, ITV, or Channel Five, following a plea from the Government’s Sports Minister, Richard Caborn.BSkyB is… Continue reading BSkyB Allows Terrestrial Channel To Show England Match
Calls to ban junk food advertising to children look set to intensify after a report from the Food Standards Agency proved the link between food commercials and children’s deteriorating eating habits.The report concluded that children are strongly influenced by ads promoting soft drinks, sweets, snacks and breakfast cereals containing sugar. It revealed that they enjoy… Continue reading Junk Food Ads Found To Influence Children’s Diets
The Financial Times has appointed former financial sales manager, James Burton, to the position of head of global advertising sales, as part of the ongoing shake-up of its commercial operation.The new role will see Burton undertake responsibility for worldwide classified ad sales, both for the newspaper and FT.com. He will work closely with the FT’s… Continue reading Financial Times Appoints Head Of Global Ad Sales
Freeserve is launching the industry’s first free package advice line with the backing of a multimillion pound marketing campaign.The UK’s largest internet service provider will unveil an extensive television, radio and press campaign later this month to raise awareness of the advice line, which will help consumers chose the right internet package to suit their… Continue reading Freeserve Backs New Advice Line With Major Ad Campaign
Global cinema admissions will fall by 3.8% in 2003 to 8.46 billion, according to a new report from Informa Media Group. This follows a strong year in 2002, after declines in 1998, 1999 and 2000.Also On MediaTel Insight Today…Heavyweight Advertisers Turn To Online, Finds NielsenSome of the biggest-spending advertising brands are starting to move their… Continue reading MediaTelINSIGHT: Global Cinema Admissions To Fall In 2003
BSkyB remained in focus yesterday, down 0.55% as investors voiced concerns over plans to replace the satellite broadcaster’s outgoing chief executive, Tony Ball, with Rupert Murdoch’s 30 year-old son, James (see BSkyB Confirms Ball To Step Down As Chief Executive).However, reports suggest Murdoch’s planned succession may not go smoothly. Investors representing Britain’s largest company pension… Continue reading Sharewatch: BSkyB Falls On New Chief Executive Concerns
Clear Channel has launched the UK’s first live musical billboard to raise awareness of the Royal Scottish National Orchestra’s drive to promote classical music to a younger audience.The 64-sheet billboard is currently erected in Glasgow and features a violinist, a cellist and a horn player performing on a platform in front of a poster showing… Continue reading Clear Channel Launches UK’s First Live Musical Billboard
