Emap has unveiled a £1.8 million advertising campaign to promote Kiss 100 its core 15 to 24 year-old youth audience.The ‘live sexy’ campaign, which was developed by Naked, will include outdoor advertising, editorially generated content in Metro newspapers and a high-profile promotional event at a flagship store in central London.The ads will encourage consumers to… Continue reading Emap Rolls Out Live Sexy Campaign To Promote Kiss
Hachette Filipacchi’s flagship teenage title, Sugar, is launching a special November issue with four separate front covers featuring different members of the boy band Blue.The special issue will be covermounted with a ‘destiny kit’, which includes a 52-page destiny book and a pack of fortune cards. The magazine will also come with a free bottle… Continue reading Sugar Launches Blue Issue With Four Special Covers
Granada Enterprises has secured Britvic’s J2O adult fruit juice drink as the first ever sponsor of The Frank Skinner Show, in a deal estimated to be worth around £1.5 million.The sponsorship is designed to raise awareness of the brand amongst the core 25 to 35-year-old market and is intended to build on its recent relationship… Continue reading Granada Gets Fruity With J2O Frank Skinner Sponsorship
Danielle Lux, Channel 4’s head of entertainment group and controller of E4, is stepping down following a change in the broadcaster’s entertainment commissioning structure.The shake-up comes as Kevin Lygo prepares to join the channel as director of television next month. He will resume direct management control of all the commissioning teams that currently report to… Continue reading Channel 4 Loses Head Of Entertainment Following Shake-Up
The UK display advertising market is expected to grow by just 1.0% this year, before heading into stronger growth over the next three years, according to the latest forecast from Merrill Lynch.Also On MediaTel Insight Today…Video Streaming Services To Flourish, Says ReportGlobal revenues from consumer online subscription video streaming services will rise from $991 million… Continue reading MediaTelINSIGHT: UK Advertising Revenue Forecasts
The ASA has refused to uphold complaints against a series of washroom ads for Dennis Publishing’s Maxim magazine that featured a drunk man lying on the pavement by next to a pool of his own vomit.The ads appeared in pubs and clubs across the country and stated: “Ashamed? Time to read Maxim. Grow Up A… Continue reading Maxim Escapes ASA Censure Over Washroom Ads
Emap was seen in the spotlight, down 4.26%, following a mixed trading statement yesterday. The group is forecasting a 3% increase in revenues when first-half results are issued in November but claims that it is premature to suggest that market conditions are improving.BSkyB remained in the spotlight, recovering by 2.82% on positive comments, following news… Continue reading Sharewatch: Emap Falls On Negative Comments
Emap has secured a deal with Buena Vista International and Disney to promote the new animated film, Finding Nemo, across its entire portfolio of radio stations, in a deal worth £1 million.The activity will run across Emap’s range of radio brands, which includes Kiss, Magic, the Big City network, Friday night Kiss, The Hits and… Continue reading Emap Teams With Disney For Finding Nemo Promotion
Jazz FM has secured its first ever deal with Norwich Union Healthcare to sponsor Nicky Horne’s Sunday morning show.The deal begins later this month and highlights a variety of health campaigns throughout the UK. The sponsorship will be supported with online activity at jazzfm.com and listeners will be offered the opportunity to enter a specially… Continue reading Jazz FM Secures Norwich Union For Sponsorship Deal
City investors have offered a gently positive reaction to the announcement of the departure of BSkyB’s chief executive, Tony Ball, with shares up slightly by 1.5% to 630.5p by mid-morning today.Sky’s chairman and head of News Corporation, Rupert Murdoch, is reportedly planning to install his youngest son James as Ball’s successor at the satellite broadcaster.… Continue reading Sky Shares Show Small Rise On News Of Ball’s Exit
