The ASA has refused to uphold complaints against a series of washroom ads for Dennis Publishing’s Maxim magazine that featured a drunk man lying on the pavement by next to a pool of his own vomit.The ads appeared in pubs and clubs across the country and stated: “Ashamed? Time to read Maxim. Grow Up A… Continue reading Maxim Escapes ASA Censure Over Washroom Ads
Emap was seen in the spotlight, down 4.26%, following a mixed trading statement yesterday. The group is forecasting a 3% increase in revenues when first-half results are issued in November but claims that it is premature to suggest that market conditions are improving.BSkyB remained in the spotlight, recovering by 2.82% on positive comments, following news… Continue reading Sharewatch: Emap Falls On Negative Comments
Emap is forecasting a 3% increase in revenues when first-half results are issued in November but claims that it is premature to suggest that market conditions are improving.In a trading statement today, the cross-media group said that there had been revenue growth across all four of its divisions with Emap Consumer Media making the most… Continue reading Emap Circumspect In Spite Of H1 Revenue Gains
Some of BSkyB’s largest institutional shareholders have warned the satellite broadcaster that they will not accept the unchallenged appointment of James Murdoch as chief executive.Reports suggest that ten of BSkyB’s biggest shareholders have urged its board of senior independent directors to ensure an ‘impartial’ succession to Tony Ball, who is stepping down after four years… Continue reading BSkyB Warned By Shareholders Over Ball Replacement
Emap has unveiled a £1.8 million advertising campaign to promote Kiss 100 its core 15 to 24 year-old youth audience.The ‘live sexy’ campaign, which was developed by Naked, will include outdoor advertising, editorially generated content in Metro newspapers and a high-profile promotional event at a flagship store in central London.The ads will encourage consumers to… Continue reading Emap Rolls Out Live Sexy Campaign To Promote Kiss
Hachette Filipacchi’s flagship teenage title, Sugar, is launching a special November issue with four separate front covers featuring different members of the boy band Blue.The special issue will be covermounted with a ‘destiny kit’, which includes a 52-page destiny book and a pack of fortune cards. The magazine will also come with a free bottle… Continue reading Sugar Launches Blue Issue With Four Special Covers
Granada Enterprises has secured Britvic’s J2O adult fruit juice drink as the first ever sponsor of The Frank Skinner Show, in a deal estimated to be worth around £1.5 million.The sponsorship is designed to raise awareness of the brand amongst the core 25 to 35-year-old market and is intended to build on its recent relationship… Continue reading Granada Gets Fruity With J2O Frank Skinner Sponsorship
Danielle Lux, Channel 4’s head of entertainment group and controller of E4, is stepping down following a change in the broadcaster’s entertainment commissioning structure.The shake-up comes as Kevin Lygo prepares to join the channel as director of television next month. He will resume direct management control of all the commissioning teams that currently report to… Continue reading Channel 4 Loses Head Of Entertainment Following Shake-Up
The UK display advertising market is expected to grow by just 1.0% this year, before heading into stronger growth over the next three years, according to the latest forecast from Merrill Lynch.Also On MediaTel Insight Today…Video Streaming Services To Flourish, Says ReportGlobal revenues from consumer online subscription video streaming services will rise from $991 million… Continue reading MediaTelINSIGHT: UK Advertising Revenue Forecasts
Daily Mail & General Trust, publisher of the Daily Mail newspaper, was seen under pressure yesterday, down 1.26%, after revealing its advertising-reliant businesses have continued to experience difficult trading conditions over the last twelve months, most notably at the Associated Newspapers division (see Daily Mail Sees Ongoing Weakness In National Advertising).Elsewhere, ITV partners Carlton and… Continue reading Sharewatch: Daily Mail Falls As Weak Advertising Hits
