Granada Enterprises has secured Unilever’s PG Tips brand as the exclusive sponsor of a new animated ITV series called Creature Comforts.The new series is based on Nick Park’s Heat Electric ads from the early nineties, which featured a range of animated animal characters with the unscripted voices of the general public.PG Tips will use the… Continue reading Granada Secures PG Tips To Back Creature Comforts Series
The Daily Telegraph is expanding its existing business coverage with the launch of a new weekly appointment supplement, Business 2 + Jobs.The new supplement will come with Thursday’s edition of the paper and will launch with a mix of business news and jobs. It will be supported by a national advertising campaign including radio activity,… Continue reading Telegraph Launches New Business Supplement
Figures for July show that broadcast advertising is picking up in the US and prospects for 2004 are even brighter with political and sporting events likely to act as a springboard.Also On MediaTel Insight Today…FCC Rule Changes Shot Down By SenateThe Senate has dealt a blow to the Federal Communications Commission and the Bush administration… Continue reading MediaTelINSIGHT: Nielsen Confirms Upturn In TV Adspend
Advertisers should pay more attention to the lucrative over fifties market, according to new research which reveals that the majority of this age group believe their money is for spending.A study carried out by web portal 50 Connect claims that today’s over fifties are more financially secure than any other generation before them. It also… Continue reading Research Reveals Spending Power Of Over Fifties
BSkyB was seen in focus yesterday, down 1.89% following speculation that its chief executive, Tony Ball, could leave the satellite broadcaster as part of a wider management shake-up implemented by Rupert Murdoch (see Ball Could Depart BSkyB After Management Restructure).The press has been rife with as yet unconfirmed speculation that Rupert Murdoch’s son James is… Continue reading Sharewatch: BSkyB Falls On Ball Speculation
Broadband Britain came a step closer yesterday with news that BT is converting almost 100 of its phone boxes into special Wi-Fi hotspots.The telecoms operator plans to have installed BT Openzone access points in 91 broadband enabled pay phones by the end of this week and more than 200 kiosks will have the service by… Continue reading Broadband Britain Boosted By New Wi-Fi Hotspots
Over 12.6 million UK homes now have internet access and with the increasing popularity of broadband creating a range of new opportunities for advertisers, the internet is well on its way to becoming a mass market medium.The Autumn 2003 Internet Report from Continental Research shows that the proportion of adults with at home internet access… Continue reading Feature: Online Advertising For The Masses
Emap is launching its celebrity entertainment magazine, Heat, as a national music radio station on Freeview at the end of this month.Heat Radio, which is the first of Emap’s non-music titles to launch on the platform, will reflect the magazine’s irreverent take on the celebrity scene and the music policy will feature tracks from the… Continue reading Emap Hots Up With Launch Of Heat Radio On Freeview
The Financial Times has appointed Nigel Pocklington to the newly created position of commercial director of its FT.com website.In his new role Pocklington, formerly director of strategy at Pearson, will be responsible for all aspects of FT.com’s commercial performance and development.He will also work closely with Tracy Corrington, editor of FT.com, to ensure the subscription-based… Continue reading FT.com Appoints Pocklington As New Commercial Director
Flextech Television has reaffirmed its commitment to new technology with the appointment of Simon Gunning as controller of interactive programming.The new role has been created as Flextech continues to move its interactive strategy forward, the group will be focusing on using interactivity to enhance its channel programming and further drive advertising revenues through improved ratings.Gunning… Continue reading Flextech Boosts Interactive Division With New Appointment
