Virgin Radio has secured Sky Plus to sponsor the Pete and Geoff Breakfast Show throughout October.The bespoke sponsorship package will include two months of special editorial features to promote Sky’s digital video recording system this autumn. In addition, Sky will be promoted across Virgin’s website, featuring the strapline: “you never need to miss your favourite… Continue reading Virgin Secures Sky For Breakfast Sponsorship
BSkyB’s new deal with the Premier League could be in jeopardy after the European Commission said that it had serious reservations about the way that the football rights had been distributed.In August, the broadcaster agreed to pay £1.024 billion for all four packages of live Premiership rights available for three seasons from 2004-05 onwards. Sky… Continue reading EU Decries Sky’s Football ‘Monopoly’
Chrysalis Radio’s London-based news and talk radio station, LBC 97.3 FM, has boosted its line up with the addition of former BBC royal correspondent, Jennie Bond and ex-Five Live presenter Fi Glover.Bond is being lined up to present a variety of programmes across the station’s schedule and will also appear in her best know role,… Continue reading LBC Raids BBC For New Presenters
Emap was seen in focus, up 3.23%, after Deutsche Bank upgraded the group to buy from hold and raised its price target to 890p from 840p. Analysts cited the group’s potential for a cyclical recovery, lack of dollar exposure and low valuation.Elsewhere, BSkyB was in the spotlight, down 0.08%, as Mario Monti, the European Competition… Continue reading Sharewatch: Emap Rises Following Upgrade
ITV is set to re-ignite controversy with the announcement it is to move its evening news bulletin to 10.30pm next year, after approval for the change was granted by the ITC.According to ITV, the decision to reschedule the news to 10.30pm, five nights a week from Monday to Friday, will re-establish a fixed timeslot for… Continue reading News At When To Return To 10.30 Slot
Granada Enterprises has secured British Airways to sponsor a specially designed online rugby game to highlight the group’s sponsorship of this month’s Rugby World Cup tournament.The game, which will be available on itv.com/rugbyworldcup and ba.com from later this month, will allow consumers to pick their favourite rugby player to attempt to score a conversion.The competition… Continue reading ITV Teams With British Airways For Rugby World Cup
A new survey from SMS marketing specialist Txt4 has revealed that nearly 30% of respondents to SMS marketing messages are consumers in their 40s and 50s.According to the survey, which was run through Experian’s electoral role analytical software, the average age of consumers responding to text message marketing was 32, quashing the oft-held belief that… Continue reading Mobile Marketing Scores With Older Consumers
Granada Enterprises has secured Gala Bingo to sponsor ITV’s new entertainment quiz show, I’m The Answer, in a six figure sponsorship package.The deal, which was negotiated by the sponsorship division at Unique Communications and Martin Lowde at Granada Enterprises, will see Gala Bingo take advantage of the break bumpers around the show and integrate the… Continue reading Granada Secures Gala Bingo To Sponsor New ITV Quiz
The Direct Marketing Association is launching a nation-wide advertising campaign to encourage consumers to recycle their unwanted direct mail.The initiative, which the DMA claims is its ‘boldest consumer campaign’ to date, will run from October to December with press advertising in national consumer titles and marketing in the trade magazines.The campaign, developed by Archibald Ingall… Continue reading DMA Launches Boldest Ever Consumer Marketing Campaign
Analogue switch-off, the impact of personal video recorders and the increasingly complex task of audience measurement are just some of the issues due for debate at this year’s European Television Symposium, which will take place in Prague next month.The two day event entitled ‘The Race To Analogue Switch Off’ will focus on the growth of… Continue reading Television Conference To Tackle Analogue Switch-Off
