Granada Enterprises has signed GlaxoSmithKlein’s Ribena brand as the sponsor of ITV’s Saturday morning chart show, CD:UK, for three months from September.The deal forms part of Ribena’s campaign to promote its news sport cap bottle range and includes full broadcast sponsorship of the programme on ITV1 and ITV2 until December. The agreement was negotiated by… Continue reading Granada Brings Ribena To CD:UK On Saturday Mornings
Following an investigation of the bidding process, the European Commission is expected to register its disapproval at the way BSkyB was able to secure all four rights packages in the recent auction of live Premiership football matches.According to press reports, the commission will renew its ‘statement of objections’ if it finds that BSkyB was the… Continue reading EC Stance Threatens BSkyB Football Deal
The global media network Aegis Group today offered an update on the state of the advertising and media markets across the world. The overriding picture is of a mixed performance between regions, with some growth emerging in the US, stronger performances in most of Asia-Pacific and continued weakness in Europe.Also On MediaTel Insight Today…European Mobile… Continue reading MediaTelINSIGHT: US And Asia Markets Outperform Europe
The Number’s high profile 118 118 campaign featuring two seventies-style long distance runners was the most written about ad in the UK national press last month, according to the latest Ads That Make News survey from Propeller Communications.The study shows that the ads, created by WCRS to publicise the new directory enquiries service, have clearly… Continue reading 118 118 Runners Finish First In Ads That Make News Survey
Chrysalis Radio has promoted Sarah Pomroy to the role of co-funding director with responsibility for leading a team dedicated to attracting advertisers to the group’s three analogue networks.Over the last few years the co-funding team has brought together a range of consumer brands and retailers and has worked on combining client spend to create tailored… Continue reading Chrysalis Radio Promotes Pomroy To Co-Funding Director
Advertisers are going to increasing lengths to achieve cut through in the cluttered marketplace and toy manufacturer Tomy has emblazoned its logo across a pregnant woman’s stomach to create the first ever ‘branded bump’.The stunt, which took place in Oxford Street last week, was a one off designed to raise awareness of Tomy’s MicroBabies toy… Continue reading Belly Branding Hits The High Street
IPC Ignite is relaunching its veteran music title, NME, with the support of an extensive above the line marketing campaign.The relaunched title, which goes on sale on 16 September, is the latest in a line of initiatives designed to strengthen the NME brand following the appointment of Conor McNicholas as editor last year.NME saw its… Continue reading IPC Relaunches NME With Above The Line Campaign
BSkyB was seen in focus yesterday, dipping 1.04% to close at 661˝p despite reports the satellite broadcaster is planning to restructure its pricing scheme in an attempt to increase the number of people buying its Sky Plus service and boost its revenue per user figures (see BSkyB Restructures Pricing Scheme To Boost Sky Plus).SMG was… Continue reading Sharewatch: BSkyB Dips After News Of Price Plan Change
Aegis Group, the global media and advertising network, has reported revenues up by 7.8% in the first half of 2003, in what the group describes as ‘patchy’ market conditions. Pre-tax profits remained more or less flat at £30.9 million, up from £30.0 million in H1 2002.Aegis Media – which includes Carat, Vizeum, Posterscope and other… Continue reading Aegis Posts Improving Revenues In ‘Patchy’ Conditions
The celebrity magazine market has gone from strength to strength over recent months as readers go in search of the latest gossip on the lives of the rich and famous. With this in mind, Sarah Fisher, a publishing director at IPC Connect, examines the impact of new launches on the sector…The celebrity sector has seen… Continue reading NewsLine Column: Riding The Celebrity Wave
