The Times has extended its sponsorship of Virgin Radio’s sports bulletins and football coverage for another year.The extended sponsorship deal will involve the promotion of The Times‘ sports writing and weekly football supplement, The Game across Virgin’s sports programming.The Times is to work closely with Virgin Radio’s Head of Sport, Dominic Johnson, to devise exclusive… Continue reading The Times Extends Sports Sponsorship Across Virgin Radio
The emergence of the internet has had a profound effect on the consumption of other media over the last five years, with its powerful combination of speed, wealth of material and a facility for customisation, proving very attractive to users.Also On MediaTel Insight Today…US Magazine Revenues Maintain Growth In AugustTotal US magazine advertising revenues rose… Continue reading MediaTelINSIGHT: Internet Changes Media Consumption
Granada Enterprises Interactive has extended Nestle’s ground-breaking sponsorship of Pop Idol with a special “Choc Idol” vote on its interactive platform.Viewers are able to vote for their favourite “Choc Idol”, as well as their favourite Pop Idol by using the red button on ITV’s enhanced interactive application. According to Granada, the competition has been very… Continue reading Nestle Expands Pop Idol Sponsorship
The ASA has refused to censure a poster for Carling lager that featured an overweight figurine on a wedding cake, despite complaints that it was offensive and insulting.The poster, which appeared on the London underground, featured a wedding cake with the figures of a large bride and a miserable looking groom. The icing on the… Continue reading ASA Refuses To Crack Down On Carling’s Fat Bride Ad
ITV partners Carlton and Granada were seen in focus, down 2.36% and 2.11% respectively. The stocks have suffered from the growing belief that their merger will not go ahead without a complete divestment of both sales houses, which those close to the deal now believe to be something of a foregone conclusion.Elsewhere, BSkyB was seen… Continue reading Sharewatch: ITV Partners Fall On Negative Sentiment
SMG Remains Cautious On Advertising UpturnAndrew Flanagan, chief executive of SMG, said that he remains cautious about advertising conditions moving into the second half of the year, despite there being some signs of gradual improvement beginning in the autumn.Announcing SMG’s first half financial results today, Flanagan said that the early part of the summer months… Continue reading SMG And INM Release First Half Financial Results
Granada Enterprises has signed GlaxoSmithKlein’s Ribena brand as the sponsor of ITV’s Saturday morning chart show, CD:UK, for three months from September.The deal forms part of Ribena’s campaign to promote its news sport cap bottle range and includes full broadcast sponsorship of the programme on ITV1 and ITV2 until December. The agreement was negotiated by… Continue reading Granada Brings Ribena To CD:UK On Saturday Mornings
The Telegraph Group has secured HSBC Bank as the exclusive six-figure sponsor of its new business sections.The deal will see the global bank sponsor five full colour special reports in the Your Business section of the Daily Telegraph on Mondays. Each report will be themed and will incorporated features and advice from HSBC and independent… Continue reading Telegraph Banks On HSBC To Sponsor Business Sections
Mobile marketing agency, Aerodeon, has launched a pan-European ad campaign following its recent global expansion.In France, the group will be launching its first consumer on-pack SMS campaign for Ballantine’s Original Character Whisky. The promotion will target over-18 year olds and filter out underage participants in compliance with French laws. Consumers will be given the chance… Continue reading Aerodeon Launches Pan-European Ad Campaign
Mobile phone operators are hoping to grow the share of their revenues derived from data services from the current 12% to 30% by 2008. However, according to a survey conducted by Forrester Research, they are facing a number obstacles, with one key problem being the current limitations of billing technology.Real-time billing systems are particularly difficult… Continue reading Mobile Operators Struggle With New Services
