Almost two thirds of media industry professionals believe the existing research currencies have not done enough to incorporate online techniques, according to the latest poll from the MRG.The study of Media Research Group members shows that 63% think that not enough has been done by organisations such as ABC, BARB, NRS and RAJAR to investigate… Continue reading Research Currencies Need To Embrace Online Methods
BSkyB has appointed its former customer marketing director, Ian Shepherd, as managing director of Sky Interactive.Shepherd, who takes up the role with immediate effect, will take on responsibility for all of Sky Active’s business streams, which include Sky.com and Sky Text.He will report directly to director of sales and marketing, Jon Florsheim, who said: “Ian… Continue reading Shepherd Appointed As Managing Director Of Sky Interactive
BSkyB is believed to be planning to restructure its pricing scheme in an attempt to increase the number of people buying its Sky Plus service and boost its revenue per user figures.Reports suggest that sales of Sky Plus have so far been disappointing, with just 105,000 people buying the integrated video recorder and satellite receiver,… Continue reading BSkyB Restructures Pricing Scheme To Boost Sky Plus
The ITC has refused to censure Channel Five despite concerns over links between sponsorship and the content of its recent Dinner Doctors series.The programme was funded by Heinz and was created to show busy families how to make meal times more appetising using everyday ingredients. It included advice from a relationship expert and a chef… Continue reading ITC Clears Five Over Heinz Programme Sponsorship
The Telegraph is attempting to drive circulation with the launch of its annual short breaks promotion, which offers readers cut-price accommodation at more than 350 hotels across the country.The promotion began on Saturday with a special 24-page tabloid supplement listing the available hotels and discounts. Readers wishing to take part in the promotion must collect… Continue reading Telegraph Launches Short Breaks Promo To Boost Sales
Direct mail saw revenue grow by 3.4% year on year to £545.3 million in the three months to June, as advertisers continued to turn towards more targeted and cost effective forms of marketing.The latest research from the Direct Mail Information Service shows that the medium continues to flourish despite the difficult economic conditions, with the… Continue reading Direct Mail Posts Second Quarter Expenditure Increase
PHD Compass (Manchester) has secured the £2.5 million media planning and buying account for national window replacement company, Weatherseal, following a competitive pitch.The agency has been given a brief to develop press, radio, direct mail and potentially television campaigns, with the first burst of activity due to launch in October and the second burst scheduled… Continue reading PHD Compass Secures Major Account Win In Manchester
After a lacklustre 2003, US spot TV revenues will increase by more than 10% next year, according to the Television Bureau of Advertising. The association, which represents America’s broadcast television industry, held its annual forecast conference last week.Also On MediaTel Insight Today…Home Networks Coming Of Age, Says JupiterHome networking is becoming an increasingly attractive option… Continue reading MediaTelINSIGHT: 2004 To Be A Banner Year For TV Advertising
Week on week analysis of the media sector reveals a strong performance from the Wireless Group, which was seen up 10.74% after posting its first ever half year profit. The group was further lifted by positive guidance from management, which revealed it is confident that the company will go from strength to strength in the… Continue reading Sharewatch: Wireless Group Rises On Positive Results
Global market research firm, Taylor Nelson Sofres (TNS), this morning said that it expects full-year revenues to be in line with expectations, after the first half delivered operating profit up by 5.1% to £25.8 million.Pre-tax profits at the company rose by 8.9% to £20.7 million in H1, despite what chief executive Mike Kirkham described as… Continue reading TNS Holds Steady In Soft Markets
