Chrysalis Radio has promoted Sarah Pomroy to the role of co-funding director with responsibility for leading a team dedicated to attracting advertisers to the group’s three analogue networks.Over the last few years the co-funding team has brought together a range of consumer brands and retailers and has worked on combining client spend to create tailored… Continue reading Chrysalis Radio Promotes Pomroy To Co-Funding Director
Advertisers are going to increasing lengths to achieve cut through in the cluttered marketplace and toy manufacturer Tomy has emblazoned its logo across a pregnant woman’s stomach to create the first ever ‘branded bump’.The stunt, which took place in Oxford Street last week, was a one off designed to raise awareness of Tomy’s MicroBabies toy… Continue reading Belly Branding Hits The High Street
IPC Ignite is relaunching its veteran music title, NME, with the support of an extensive above the line marketing campaign.The relaunched title, which goes on sale on 16 September, is the latest in a line of initiatives designed to strengthen the NME brand following the appointment of Conor McNicholas as editor last year.NME saw its… Continue reading IPC Relaunches NME With Above The Line Campaign
Week on week analysis of the media sector reveals a strong performance from the Wireless Group, which was seen up 10.74% after posting its first ever half year profit. The group was further lifted by positive guidance from management, which revealed it is confident that the company will go from strength to strength in the… Continue reading Sharewatch: Wireless Group Rises On Positive Results
Global market research firm, Taylor Nelson Sofres (TNS), this morning said that it expects full-year revenues to be in line with expectations, after the first half delivered operating profit up by 5.1% to £25.8 million.Pre-tax profits at the company rose by 8.9% to £20.7 million in H1, despite what chief executive Mike Kirkham described as… Continue reading TNS Holds Steady In Soft Markets
BSkyB has appointed its former customer marketing director, Ian Shepherd, as managing director of Sky Interactive.Shepherd, who takes up the role with immediate effect, will take on responsibility for all of Sky Active’s business streams, which include Sky.com and Sky Text.He will report directly to director of sales and marketing, Jon Florsheim, who said: “Ian… Continue reading Shepherd Appointed As Managing Director Of Sky Interactive
BSkyB is believed to be planning to restructure its pricing scheme in an attempt to increase the number of people buying its Sky Plus service and boost its revenue per user figures.Reports suggest that sales of Sky Plus have so far been disappointing, with just 105,000 people buying the integrated video recorder and satellite receiver,… Continue reading BSkyB Restructures Pricing Scheme To Boost Sky Plus
The ITC has refused to censure Channel Five despite concerns over links between sponsorship and the content of its recent Dinner Doctors series.The programme was funded by Heinz and was created to show busy families how to make meal times more appetising using everyday ingredients. It included advice from a relationship expert and a chef… Continue reading ITC Clears Five Over Heinz Programme Sponsorship
The Telegraph is attempting to drive circulation with the launch of its annual short breaks promotion, which offers readers cut-price accommodation at more than 350 hotels across the country.The promotion began on Saturday with a special 24-page tabloid supplement listing the available hotels and discounts. Readers wishing to take part in the promotion must collect… Continue reading Telegraph Launches Short Breaks Promo To Boost Sales
Direct mail saw revenue grow by 3.4% year on year to £545.3 million in the three months to June, as advertisers continued to turn towards more targeted and cost effective forms of marketing.The latest research from the Direct Mail Information Service shows that the medium continues to flourish despite the difficult economic conditions, with the… Continue reading Direct Mail Posts Second Quarter Expenditure Increase
