MTV has secured a range of high profile blue chip companies to sponsor its forthcoming Europe Music Awards, in deals believed to be worth a total of £10 million.American Express, Vodafone live! Replay and Foot Locker will sponsor the awards, which will be held in Edinburgh on the 6 November. The event regularly attracts a… Continue reading MTV Secures Blue Chip Sponsors For Music Awards
The IPA has welcomed the return of Janet Hull as head of marketing in a consultancy role that will see her take on responsibility for achieving the objectives set out in the IPA’s Five Year Plan.Hull’s first task will be to develop a coherent marketing plan for the IPA. She will also work to implement… Continue reading IPA Welcomes Return Of Hull As Head Of Marketing
The latest ABC figures for the six months ending June 2003 revealed the increasing popularity of celebrity magazines; Heat and Now. Corresponding display ad revenues for the same period also confirmed the strength of the sector and there appears to be no limit to the inexorable growth of the public’s obsession with the lives of… Continue reading Feature: Emap Turns Up The Heat On Celebrity Stalwarts
Granada Enterprises has secured MB Games to sponsor its new ITV1 series, Celebrities Under Pressure.The new weekly show will run for six weeks from Saturday 13 September and will be hosted by Melanie Sykes. It is the latest in a long line of celebrity focused entertainment shows on ITV1 and will see celebrities living with… Continue reading Granada Secures MB Games To Sponsor Celebrity Show
E-commerce companies now spend an average of £1.58 million on direct mail, which is benefiting from a growing trend towards highly targeted advertising, according to new research from the Direct Mail Information Society (DMIS).The study shows that total advertising budgets in the sector averaged £9.8 million, with just over half of the 87 companies surveyed… Continue reading Direct Mail Increases Share Of Below The Line Spend
Emap is expanding its digital radio portfolio with the launch of Mojo as its seventh national service on the Freeview platform.The station will launch later this month to coincide with the tenth anniversary of Emap’s Mojo magazine, which targets upmarket 25 to 44 year-old readers with a mix of the most influential music from past… Continue reading Emap Rolls Out Mojo Radio On Freeview Platform
IPC is launching another one shot publication off the back of its weekly entertainment magazine for women, Chat.The Chat Autumn Special is on sale for seven weeks and features a mix of real life stories, puzzles and quirky humour. The magazine, which has a coverprice of £1.50, also contains eight pages on hair and diet,… Continue reading IPC Extends Chat Spin-Off Range With New Title
Media Planning Group’s interactive arm, Media Contacts, has appointed Dynamic Logic to analyse and evaluate the branding effectiveness of its online advertising campaigns.The agreement will see Dynamic Logic utilise its AdIndex tracking system to assess the effectiveness of campaigns for clients including Intel, Orange, Airbus and Expedia.The system provides advertisers with metrics beyond click-through rates… Continue reading MPG Appoints Dynamic Logic To Evaluate Online Campaigns
The wireless industry continued its revival in the second quarter with worldwide shipments of mobile phones rising by 12% year on year to 114.9 million, according to new figures from Gartner Dataquest.Also On MediaTel Insight Today…Advertisers Switching Back To Spot TVThere there are encouraging signs of growth in the spot TV market with spending up… Continue reading MediaTelINSIGHT: Mobile Phone Sales Climb Again
The recording industry is yet to accommodate the concept of paid-for downloading but this will change, thereby sounding the death knell for physical music media, says a new study from Forrester ResearchAlso On MediaTel Insight Today…RTL Sees Signs Of Improving Ad EconomyEurope’s largest broadcaster has suggested that the worst of the advertising recession is over… Continue reading MediaTelINSIGHT:Legal Downloading To Drive Out CDs
