Interactive marketing agency 12Snap has secured Thameslink for a location based campaign to promote travel to Brighton ahead of the May bank holiday weekend.The “4-4-2” campaign will offer consumers regional travel promotions, with 4 for the price of 2 tickets to Brighton as well as 4 for the price of 2 drinks in local bars.… Continue reading 12Snap Secures Thameslink For Travel Campaign
Rich media costs email marketers more to produce and is often ignored by consumers, according to the latest data from Jupiter Research.The study, which analyses the cost effectiveness of rich media, shows that the fledgling format costs marketers between 30% and 60% more than more traditional HTML email because only one third of consumers can… Continue reading Research Questions Cost-Effectiveness Of Rich Media
The number of broadband internet homes in the UK has reached two million, with new connections running at 35,000 every week, according to new figures from Oftel.The telecoms regulator says that many of the new subscriptions come from customers upgrading their narrowband services to broadband.“It took two years to reach one million connections, but only… Continue reading UK Broadband Reaches Two Million Homes
Radio airtime revenues at Scottish Radio Holdings (SRH) rose by 5.3% in its first half, not including new acquisitions; this is in line with predictions made in the group’s March trading statement.Including the effect of acquisitions during the period, advertising revenues were up by 33% year on year. National advertising, up 8%, was stronger than… Continue reading SRH See Radio Revenues Up 5% In First Half
Australia’s best selling kids magazine K-Zone is to be launched in the UK later this month, after the Redan company acquired the rights to the format.K-Zone, which contains a mix of music and movie features, comic strips, games and sports, will target 6 to 13 year olds. The title has a net circulation of over… Continue reading Australian Publisher To Enter Kids Magazine Market
Future Publishing is launching an upmarket style magazine called Digital Home, to cover the latest developments in the digital marketplace.The new monthly title, which was tested with a one-off edition last Christmas, will go on sale at the end of May, with the support of an extensive point-of sale promotion.Digital Home will feature articles on… Continue reading Future Publishing Launches Digital Lifestyle Magazine
It has been another sobering week for mobile phone operators in the UK with analysts questioning the future of the UK’s first commercial third generation phone service and one of Europe’s leading players writing down the value of its 3G investments.Also On MediaTel Insight Today…US Upfronts Hit Record $9bn-Plus Autumn SalesThe US TV airtime upfront… Continue reading MediaTel Insight: 3G Burden Gets Heavier
The growth of digital radio could cause a shift in media planning as it transforms the way advertisers and agencies communicate with audiences, according to Steve Parker, Starcom Motive’s radio and outdoor co-ordinator.Speaking at Emap’s digital radio seminar earlier today, Parker claimed the increasing proliferation of new digital radio stations would drive the growth of… Continue reading Digital Radio Set To Cause Shift In Media Planning
Profits at GWR Group increased by more than 11% in the year to March 31, according to financial results released this morning. Figures were in line with expectations and reflected the success of restructuring efforts over the past twelve months.The group’s total revenues were £127.1 million, down from £128.4 million last year and pre-tax losses… Continue reading GWR Achieves Objectives In ‘Difficult’ Conditions
Carlton was seen in focus yesterday, up 1.80%, after unveiling strong first half financial results that beat market expectations (see Carlton Results Push Shares Up As Profits Return).Meanwhile, SMG suffered falling 6.83% after UBS Warburg reduced its pre-tax profit forecasts for the group, citing the weakness of the television advertising market. The note from UBS… Continue reading Sharewatch: Carlton Rises As Results Beat Expectations
