Emap Advertising has poached Gary Dawson from the BBC to head up its classified sales division.Dawson, who has over 14 years experience in classified advertising, will replace Charlotte Hunt who resigned earlier this month. He will report to Emap’s head of youth Rory Brett, who commented: “Classified advertising is an important part of our business… Continue reading Emap Appoints Dawson To Boost Classified Offering
Interactive marketing agency 12Snap has secured Thameslink for a location based campaign to promote travel to Brighton ahead of the May bank holiday weekend.The “4-4-2” campaign will offer consumers regional travel promotions, with 4 for the price of 2 tickets to Brighton as well as 4 for the price of 2 drinks in local bars.… Continue reading 12Snap Secures Thameslink For Travel Campaign
Rich media costs email marketers more to produce and is often ignored by consumers, according to the latest data from Jupiter Research.The study, which analyses the cost effectiveness of rich media, shows that the fledgling format costs marketers between 30% and 60% more than more traditional HTML email because only one third of consumers can… Continue reading Research Questions Cost-Effectiveness Of Rich Media
The number of broadband internet homes in the UK has reached two million, with new connections running at 35,000 every week, according to new figures from Oftel.The telecoms regulator says that many of the new subscriptions come from customers upgrading their narrowband services to broadband.“It took two years to reach one million connections, but only… Continue reading UK Broadband Reaches Two Million Homes
Radio airtime revenues at Scottish Radio Holdings (SRH) rose by 5.3% in its first half, not including new acquisitions; this is in line with predictions made in the group’s March trading statement.Including the effect of acquisitions during the period, advertising revenues were up by 33% year on year. National advertising, up 8%, was stronger than… Continue reading SRH See Radio Revenues Up 5% In First Half
Australia’s best selling kids magazine K-Zone is to be launched in the UK later this month, after the Redan company acquired the rights to the format.K-Zone, which contains a mix of music and movie features, comic strips, games and sports, will target 6 to 13 year olds. The title has a net circulation of over… Continue reading Australian Publisher To Enter Kids Magazine Market
Condé Nast is joining forces with the Ministry Of Sound to launch a new consumer lifestyle magazine called Trash.The new bi-monthly title, which hits the news-stand in July with the backing of a £1.5 million marketing campaign, will be aimed at upmarket 20 to 35 year-olds with an interest in pop culture, music, style and… Continue reading Condé Nast Teams Up With Ministry To Launch Trash
Capital Radio has today unveiled the blueprint for its new commercial division, which has been restructured to provide greater customer focus and more emphasis on selling the group’s portfolio of brands.The move has been led by Capital’s recently appointed managing director of national sales in London, Linda Grant. It will see the formation of two… Continue reading Capital Unveils Newly Restructured Commercial Division
In the week that Carlton Communications chairman, Michael Green, described ITV as a dysfunctional company that cannot compete effectively with its competitors, a new report from Datamonitor claims that digital TV is undermining the businesses of existing broadcasters and channels.Also On MediaTel Insight Today…UK Broadband Reaches Two Million HomesThe number of broadband internet homes in… Continue reading MediaTel Insight: DTV Hits Traditional Broadcasters’ Business
IPC Media has poached Katrina Hutchinson from Viacom Outdoor to become its regional sales director for Manchester.Hutchinson replaces Sandra Tinker, who left the position to head Emap Performance’s commercial operations in the North. She will oversee a team of 20 sales staff and will report to group ad sales director, Martin Corke, who commented: “This… Continue reading IPC Secures Viacom Sales Director For Regional Role
