UK outdoor advertising revenues look set to significantly outperform the media sector in the first quarter of the year, posting a 16.9% rise to £169.7 million, according to figures from the Outdoor Advertising Association (OAA).Figures for the UK display advertising market as a whole in Q1 are not yet available, although in March, the Advertising… Continue reading UK Outdoor Revenues Jump 17% In First Quarter
BBC Magazines has poached Sarah Shelton from Hachette Filipacchi to become its first ever classified ad director.Shelton will head up a 24-strong classified department working across the company’s ten monthly titles for adults, which include Radio Times, Eve and BBC Good Food.Her appointment completes the classified team and represents the culmination of recent moves to… Continue reading BBC Magazines Appoints First Ever Classified Ad Director
Tobacco companies are avoiding extensive bans on sponsorship and advertising by using film and fashion to promote their products, according to claims made by the European Commission.Despite Europe-wide laws to prevent tobacco advertising on TV and plans to ban it in print media, radio and on the internet, there is currently no legislation covering the… Continue reading Tobacco Firms Use Film And Fashion To Side-Step Ad Ban
National sports radio station talkSPORT has secured the deal to promote Nivea For Men’s aftershave balm in the run up to Father’s Day on 15 June.The ‘Balm or Balmy’ campaign will run on the station’s No Nonsense Sports Breakfast Show and will see presenters, Mike Parry and Alan Brazil, ask listeners if they can guess… Continue reading TalkSPORT Targets Dads With Smooth Nivea Promotion
Chrysalis radio has announced a number of key appointments in the North West, the first of which will see Mike Williams become chairman of Manchester’s Galaxy 102.Williams began his career at major London agencies over thirty years ago, before moving to Manchester in 1978 to establish the first media agency outside of the capital, which… Continue reading Key Appointments At Chrysalis Radio North West
Western markets have seen dramatic growth in broadband subscriptions over the past year and more than a quarter of European internet users are now connected at high-speed, according to the latest analysis from Nielsen//NetRatings.Also On MediaTel Insight Today…UK Outdoor Revenues Jump 17% In First QuarterUK outdoor advertising revenues significantly outperformed the media sector in the… Continue reading MediaTel Insight: Broadband Heralds Growth In Internet Use
The media sector experienced a positive day yesterday, as traders considered upbeat comments from advertising group Aegis, which claimed the market is in recovery. The positive sentiment pushed Carlton up 7.20%, while fellow ITV partner Granada was seen up 4.52%.Elsewhere, the row over the levels of executive pay spread to the media sector as WPP… Continue reading Sharewatch: Carlton Rises On Bullish Trading
IPC is to run a launch campaign for the new Audi TT across its women’s titles, Marie Claire and In Style.As part of the campaign both magazines will feature double page advertorials, which will be printed on heavy paper to achieve stand out. Each piece will be specially shot to mirror the different editorial values… Continue reading IPC Secures Audi For Launch Cross-Title Ad Campaign
Advertising revenues at Associated Newspapers – publisher of the national Daily Mail and Evening Standard in London – grew by just 0.4% in the first half of the year. Overall revenues at the division were more or less flat at £149 million.Announcing H1 results today, parent group Daily Mail & General Trust (DMGT), said that… Continue reading Advertising Revenue Remains Virtually Flat At DMGT
The increasing popularity of multi-channel TV shows no signs of slowing and non-terrestrial channels now command almost a quarter of all viewing, according to the latest Trends In Television report from the IPA.The figures show that non-terrestrial channels are gaining ground in the battle for viewers, with their combined share rising to 22.8% in first… Continue reading Multi-Channel TV Gains Ground In Battle For Viewers
