Capital Gold is planning to launch a six-figure brand advertising campaign across black cabs in central London to build awareness of the station in the capital.The campaign, which will run for six months from June, follows a logo change at the station and a repositioning of the product to appeal to a younger 35 to… Continue reading Capital Gold London Launches Taxi Ad Campaign
Profits at UK media group Emap rose by 16% in the year to March 2003, up from £151 million to £175 million. This exceeds predictions of 13% growth made by analysts at Lehman Brothers.The disposal of Emap USA in August 2001 caused total group revenues to fall by 6% to £967 million; excluding the discontinued… Continue reading Emap Earmarks £23m For New Launches, Results In Line
Readers of the Sunday Mirror’s free glossy magazine M Celebs prefer it to the paid for women’s weeklies they also buy, according to new research from the Mirror group.The findings are part of the first major study by the new Mirror Online reader panel, which was carried out by research solutions group, survey.com.The panel, which… Continue reading Mirror’s Research Reflects Strength Of M-Celebs
The popularity of the first episode of Channel 4’s Big Brother has been mirrored online, with figures showing that the reality TV show’s official website has become the most visited television website in the UK.The latest data shows that www.channel4.com/bigbrother accounted for 13% of all visits to Hitwise’s television category, helping the sector to see… Continue reading Big Brother Draws Audiences Online
MSN is to use a revolutionary new personalised advertising format to promote its new messenger service across Emap’s Heat, New Woman and FHM magazines.The campaign will feature “flirty” MSN messenger conversations using the names of the magazines’ subscribers in the body of the ads. The campaign will be the first in the UK to use… Continue reading MSN To Pioneer Personalised Ads In Emap Magazines
The SMS craze shows no sign of abating with 1.66 billion person to person text messages sent across the four UK GSM networks during April, according to the Mobile Data Association (MDA).April’s figure takes the daily average number of text messages to 55 million, up from 44 million in the same period the previous year… Continue reading Text Messaging Continues To Blossom During April
Search targeted marketing will be the fastest growing area of online advertising in 2004, according to a new study from Jupiter Research.Gary Stein research analyst at Jupiter Research, said: “Seventy six percent of marketing executives that used search engine marketing rate it as more successful than banner style advertising and 64% plan on increasing their… Continue reading New Research Reflects Growing Power Of Search
Despite a trying time in 2002, handset and handset component manufacturers can look forward to steady market growth in the future, according to new research from analysts at In-Stat/MDR.Also On MediaTel Insight Today…Aegis Sees North America Ad Recovery, But Variable EuropeThere is continued recovery in the North American advertising market, whilst Europe remains variable, according… Continue reading MediaTel Insight: Handset Market Shows Signs Of Growth
Week on week analysis paints an unsettled picture of the media sector, which has seen a flurry of mixed financial results and signs of economic instability from across the Atlantic.The sector’s biggest gain was experienced by Carlton, which was seen up 16.63% year on year after its first half financial results beat market expectations (see… Continue reading Sharewatch: Carlton Rises After Strong Results
Guardian Media Group is reportedly planning to expand its radio interests with a bid for Capital Radio.The move follows the breakdown of the group’s negotiations to buy out its joint venture partner, BC Partners, in the Autotrader publishing business.It is understood that the media group, which publishes the Guardian and the Observer, had allocated around… Continue reading GMG Looks To Expand Radio Interests With Capital Bid
