MSN is to use a revolutionary new personalised advertising format to promote its new messenger service across Emap’s Heat, New Woman and FHM magazines.The campaign will feature “flirty” MSN messenger conversations using the names of the magazines’ subscribers in the body of the ads. The campaign will be the first in the UK to use… Continue reading MSN To Pioneer Personalised Ads In Emap Magazines
The SMS craze shows no sign of abating with 1.66 billion person to person text messages sent across the four UK GSM networks during April, according to the Mobile Data Association (MDA).April’s figure takes the daily average number of text messages to 55 million, up from 44 million in the same period the previous year… Continue reading Text Messaging Continues To Blossom During April
Search targeted marketing will be the fastest growing area of online advertising in 2004, according to a new study from Jupiter Research.Gary Stein research analyst at Jupiter Research, said: “Seventy six percent of marketing executives that used search engine marketing rate it as more successful than banner style advertising and 64% plan on increasing their… Continue reading New Research Reflects Growing Power Of Search
Despite a trying time in 2002, handset and handset component manufacturers can look forward to steady market growth in the future, according to new research from analysts at In-Stat/MDR.Also On MediaTel Insight Today…Aegis Sees North America Ad Recovery, But Variable EuropeThere is continued recovery in the North American advertising market, whilst Europe remains variable, according… Continue reading MediaTel Insight: Handset Market Shows Signs Of Growth
The ASA has ordered Channel 4 to withdraw a series of ads for the second series of Six Feet Under, after ruling they were likely to cause serious offence.The watchdog received nine complaints about the posters, which featured two corpses and appeared to advertise embalming fluid. One depicted a man’s naked torso and face, while… Continue reading ASA Forces Channel 4 To Ditch Six Feet Under Ads
Capital Radio was seen in focus yesterday, up 9.66% amid speculation that the Guardian Media Group may be preparing a take-over bid for the company (see GMG Looks To Expand Radio Interests With Capital Bid). GMG is thought to be keen to expand its radio operations following its accusation of Jazz FM last year.Elsewhere, Cordiant… Continue reading Sharewatch: Capital Rises On GMG Take-over Speculation
Capital Gold is planning to launch a six-figure brand advertising campaign across black cabs in central London to build awareness of the station in the capital.The campaign, which will run for six months from June, follows a logo change at the station and a repositioning of the product to appeal to a younger 35 to… Continue reading Capital Gold London Launches Taxi Ad Campaign
Guardian Media Group is reportedly planning to expand its radio interests with a bid for Capital Radio.The move follows the breakdown of the group’s negotiations to buy out its joint venture partner, BC Partners, in the Autotrader publishing business.It is understood that the media group, which publishes the Guardian and the Observer, had allocated around… Continue reading GMG Looks To Expand Radio Interests With Capital Bid
Telewest Broadband has announced plans to shake-up the digital TV market with the launch of a new cut-price package to rival Freeview and Sky.The new digital TV package, which does not require consumers to purchase a set top box, will cost around £3.50 a month for thirty channels including Sky One, BBC3 and Cbeebies.Commenting on… Continue reading Telewest Launches Cut Price Digital TV Service
RAJAR’s managing director, Jane O’Hara, claims that the creation of a single source audience measurement system for television and radio has never been more possible.Speaking at Emap’s digital radio seminar last Friday, O’Hara said that the blurring boundaries between TV, radio and other media had significantly strengthened arguments in favour of a consumer focussed, single… Continue reading Single Source Audience Measurement Never More Possible
