The Independent Television Commission has upheld a series of complaints against a TV ad for the Sun, which featured a man inhaling helium from a party balloon.The watchdog received a total of 17 complaints about the ad, which was promoting the paper’s two for one ticket offer at Alton Towers.Complainants claimed that inhaling helium was… Continue reading ITC Raps The Sun For Irresponsible Advertising
Emap has appointed Rivals Digital Media to manage its online advertising activity across sites such as FHM and New Woman.The deal will see the independent digital publisher manage campaign implementation, day to day delivery, account management and analysis for Emap’s entire online portfolio. It will also work alongside Emap’s sales team to identify new strategies… Continue reading Emap Appoints Rivals Digital Media To Manage Ad Traffic
Merrill Lynch analysts have slightly downgraded their 2003 US and global advertising growth forecasts, but say that the cuts are much less severe than expected given the “gyrations” experienced so far this year.Also On MediaTel Insight Today…Heat Boosts EMAP Consumer Ad Revenues, Says LehmanConsumer publishing ad revenues are expected to rise by 5.8% at EMAP,… Continue reading MediaTel Insight: Ad Forecasts From Merrill Lynch
Week on week analysis paints an unsettled picture of the media sector, which has seen a flurry of mixed financial results and signs of economic instability from across the Atlantic.The sector’s biggest gain was experienced by Carlton, which was seen up 16.63% year on year after its first half financial results beat market expectations (see… Continue reading Sharewatch: Carlton Rises After Strong Results
Guardian Media Group is reportedly planning to expand its radio interests with a bid for Capital Radio.The move follows the breakdown of the group’s negotiations to buy out its joint venture partner, BC Partners, in the Autotrader publishing business.It is understood that the media group, which publishes the Guardian and the Observer, had allocated around… Continue reading GMG Looks To Expand Radio Interests With Capital Bid
Telewest Broadband has announced plans to shake-up the digital TV market with the launch of a new cut-price package to rival Freeview and Sky.The new digital TV package, which does not require consumers to purchase a set top box, will cost around £3.50 a month for thirty channels including Sky One, BBC3 and Cbeebies.Commenting on… Continue reading Telewest Launches Cut Price Digital TV Service
Interactive marketing agency 12Snap has secured Thameslink for a location based campaign to promote travel to Brighton ahead of the May bank holiday weekend.The “4-4-2” campaign will offer consumers regional travel promotions, with 4 for the price of 2 tickets to Brighton as well as 4 for the price of 2 drinks in local bars.… Continue reading 12Snap Secures Thameslink For Travel Campaign
Rich media costs email marketers more to produce and is often ignored by consumers, according to the latest data from Jupiter Research.The study, which analyses the cost effectiveness of rich media, shows that the fledgling format costs marketers between 30% and 60% more than more traditional HTML email because only one third of consumers can… Continue reading Research Questions Cost-Effectiveness Of Rich Media
The number of broadband internet homes in the UK has reached two million, with new connections running at 35,000 every week, according to new figures from Oftel.The telecoms regulator says that many of the new subscriptions come from customers upgrading their narrowband services to broadband.“It took two years to reach one million connections, but only… Continue reading UK Broadband Reaches Two Million Homes
Radio airtime revenues at Scottish Radio Holdings (SRH) rose by 5.3% in its first half, not including new acquisitions; this is in line with predictions made in the group’s March trading statement.Including the effect of acquisitions during the period, advertising revenues were up by 33% year on year. National advertising, up 8%, was stronger than… Continue reading SRH See Radio Revenues Up 5% In First Half
