The results of the first ever electronic measurement survey of television and radio audiences have been published today, in a move that could shake-up the auditing of broadcast media.The research commissioned by Kelvin MacKenzie’s Wireless Group and conducted by research firm GfK, suggests that speech based radio stations are more popular than under the official… Continue reading New Study To Shake-Up Audience Measurement?
Capital Radio is continuing the restructure of its national sales operations in London with two senior appointments in its recently created group sales and brand sales divisions.Last week Capital’s recently appointed managing director of national sales in London, Linda Grant (see Capital Appoints Grant To Head National Ad Sales), unveiled the blueprint for the group’s… Continue reading Capital Bolsters National Sales With New Appointments
Western markets have seen dramatic growth in broadband subscriptions over the past year and more than a quarter of European internet users are now connected at high-speed, according to the latest analysis from Nielsen//NetRatings.Also On MediaTel Insight Today…UK Outdoor Revenues Jump 17% In First QuarterUK outdoor advertising revenues significantly outperformed the media sector in the… Continue reading MediaTel Insight: Broadband Heralds Growth In Internet Use
The media sector experienced a positive day yesterday, as traders considered upbeat comments from advertising group Aegis, which claimed the market is in recovery. The positive sentiment pushed Carlton up 7.20%, while fellow ITV partner Granada was seen up 4.52%.Elsewhere, the row over the levels of executive pay spread to the media sector as WPP… Continue reading Sharewatch: Carlton Rises On Bullish Trading
IPC is to run a launch campaign for the new Audi TT across its women’s titles, Marie Claire and In Style.As part of the campaign both magazines will feature double page advertorials, which will be printed on heavy paper to achieve stand out. Each piece will be specially shot to mirror the different editorial values… Continue reading IPC Secures Audi For Launch Cross-Title Ad Campaign
Advertising revenues at Associated Newspapers – publisher of the national Daily Mail and Evening Standard in London – grew by just 0.4% in the first half of the year. Overall revenues at the division were more or less flat at £149 million.Announcing H1 results today, parent group Daily Mail & General Trust (DMGT), said that… Continue reading Advertising Revenue Remains Virtually Flat At DMGT
The increasing popularity of multi-channel TV shows no signs of slowing and non-terrestrial channels now command almost a quarter of all viewing, according to the latest Trends In Television report from the IPA.The figures show that non-terrestrial channels are gaining ground in the battle for viewers, with their combined share rising to 22.8% in first… Continue reading Multi-Channel TV Gains Ground In Battle For Viewers
Capital Gold is planning to launch a six-figure brand advertising campaign across black cabs in central London to build awareness of the station in the capital.The campaign, which will run for six months from June, follows a logo change at the station and a repositioning of the product to appeal to a younger 35 to… Continue reading Capital Gold London Launches Taxi Ad Campaign
Profits at UK media group Emap rose by 16% in the year to March 2003, up from £151 million to £175 million. This exceeds predictions of 13% growth made by analysts at Lehman Brothers.The disposal of Emap USA in August 2001 caused total group revenues to fall by 6% to £967 million; excluding the discontinued… Continue reading Emap Earmarks £23m For New Launches, Results In Line
Readers of the Sunday Mirror’s free glossy magazine M Celebs prefer it to the paid for women’s weeklies they also buy, according to new research from the Mirror group.The findings are part of the first major study by the new Mirror Online reader panel, which was carried out by research solutions group, survey.com.The panel, which… Continue reading Mirror’s Research Reflects Strength Of M-Celebs
