Until now most of us would have scoffed at the mention of the Government’s plans to switch off the analogue TV signal by the proposed 2006/2010 deadline. However, the surprise success of Freeview has given the digital revolution new momentum and as uptake gathers pace it looks possible that the digital doubters might be proved… Continue reading Feature: Flipping The Digital Switch
The Outdoor Advertising Association (0AA) has announced plans to develop and manage a new poster performance reporting system in association with ISBA and the IPA.The new system will collate information submitted from outdoor media owners to allow buyers and clients to keep track of their campaigns (see OAA Working Towards Ad Verification System).The system is… Continue reading OAA Unveils New Poster Reporting System
Online marketing campaigns with sponsorship elements outperform traditional online marketing campaigns, according to new research from online analysis group, Dynamic Logic.According to the survey, based in over 750 campaigns, consumers are increasingly able to connect sponsorship with the appropriate brand, and those connections have a positive influence on brand favorability.The research reveals that online sponsorship… Continue reading Research Reveals Importance Of Online Sponsorship
Outdoor advertising contractor, Maiden Group, has seen sales rise by 24% in the first quarter of the year, as predicted in its full-year financials in March.This is an outperformance of the market, where sales grew by 16.9% to £169.7 million during Q1, according to figures from the Outdoor Advertising Association.Maiden today said that the war… Continue reading Maiden Revenues Jump 24% In The First Quarter Of 2003
Readers of the Sunday Mirror‘s free glossy magazine M Celebs prefer it to the paid-for women’s weeklies they also buy, according to new research from the Mirror Group.The findings are part of the first major study from the new Mirror Online reader panel, which was carried out by research solutions group, Survey.com.The panel, which is… Continue reading Mirror’s Research Reflects Strength Of M Celebs
The results of the first ever electronic measurement survey of television and radio audiences have been published today, in a move that could shake-up the auditing of broadcast media.The research commissioned by Kelvin MacKenzie’s Wireless Group and conducted by research firm GfK, suggests that speech based radio stations are more popular than under the official… Continue reading New Study To Shake-Up Audience Measurement?
Capital Radio is continuing the restructure of its national sales operations in London with two senior appointments in its recently created group sales and brand sales divisions.Last week Capital’s recently appointed managing director of national sales in London, Linda Grant (see Capital Appoints Grant To Head National Ad Sales), unveiled the blueprint for the group’s… Continue reading Capital Bolsters National Sales With New Appointments
Western markets have seen dramatic growth in broadband subscriptions over the past year and more than a quarter of European internet users are now connected at high-speed, according to the latest analysis from Nielsen//NetRatings.Also On MediaTel Insight Today…UK Outdoor Revenues Jump 17% In First QuarterUK outdoor advertising revenues significantly outperformed the media sector in the… Continue reading MediaTel Insight: Broadband Heralds Growth In Internet Use
IPC is to run a launch campaign for the new Audi TT across its women’s titles, Marie Claire and In Style.As part of the campaign both magazines will feature double page advertorials, which will be printed on heavy paper to achieve stand out. Each piece will be specially shot to mirror the different editorial values… Continue reading IPC Secures Audi For Launch Cross-Title Ad Campaign
The ASA has ordered Channel 4 to withdraw a series of ads for the second series of Six Feet Under, after ruling they were likely to cause serious offence.The watchdog received nine complaints about the posters, which featured two corpses and appeared to advertise embalming fluid. One depicted a man’s naked torso and face, while… Continue reading ASA Forces Channel 4 To Ditch Six Feet Under Ads
